The eCommerce Innovation Summit, 2018 – powered by the Innovation Enterprise, brings together the senior leaders in ecommerce, sales, marketing and digital space, to discuss about the latest ecommerce strategies and opportunities in the market.
The event kick-started on 20th March at San Francisco and has brought in over 28 speakers and an interactive audience of 100 business executives. The key discussion points this year are:
Identifying and adopting new digital trends like virtual reality, chatbots, etc.
Ways to enhance the modern mobile shopping experience.
Growth of AI applications.
Cross channel marketing.
Required skill set of an ecommerce team.
Ways to build and develop brand credibility.
This year, the event has been co-located with the Chief Marketing Officer Summit, in which discussions are held for multi-channel brand strategy, evolution of social media and ways of survival, and how CSR (Corporate Social Responsibility) can be used as a tool to develop brand identity.
The first day at the event was full of learning with key sessions and networking exchanges. Marat Gazlev – Director of SEO, IGN Entertainment, took the opening keynote, wherein he discussed the importance of schema markup for ecommerce sites. He shared some tricks and tips to leverage schema markup to stand out in Google’s search results.
Virginia Hines, Product Director, Yahoo Payment Platform, Yahoo, in her session Opportunities and challenges for eCommerce merchants in the evolving payments industry discussed about rapidly changing payment modes and how merchants need to use a plenty of methods and tools to ensure secure transactions. She discussed about merchant side changes in the Yahoo/Oath Global Payments to enhance the security of online payments and present an opportunity for payment service providers.
Annie Barry – Product Manager, Front End Optimization, Levi Strauss & Co. discussed about how brands can develop a data-driven and brand centric product roadmap using their unique identity. She discussed about sprint planning prioritization methods in her session.
Later, Tanumoy Ghosh – Director, Platform Analytics and Customer Data Science, Customer and Strategy, GAP, took a session on Powering customer experiences through data science, wherein he emphasized the impact of customer experience on a brand’s image, how data science can be used to study each phase of customer’s buying journey and ensure maximum customer satisfaction.
Gaurav Agarwal – VP Growth, Molekule in his session Finding your channel mix in a disparate ecosystem said that in the last 3 years, total advertising spends in the US increased by only 20%, whereas digital advertising spends increased by 70% and mobile spend by over 200%. He discussed about the major pitfalls that a brand can commit while choosing an advertising channel mix and how to select the right channel mix for maximizing cost efficiency.
Luke Edson – CRO at Future PLC talked about how to drive qualified consumers to purchase leveraging custom content. He discussed how brands and retailers can build a unique ecommerce approach, which is completely integrated to provide a smooth path to purchase for the consumers.
The event also had an interesting session on the role of AI and machine learning to drive user engagements in ecommerce. Karthik Bala – Head of Data Strategy, Conde Nast, discussed about how publishers can use operational optimization in marketing, personalization and advanced search. He said that AI is shaping the future of shopping with processes like automated inventory planning, dynamic pricing etc.
General Assembly, in association with L’Oréal, conducted a skill assessment test of digital marketing wherein over 20,000 people participated. The session headed by Chief Marketing Officer at General Assembly – Edward Nevraumont, revealed the details of the digital marketing gap to eventually find out about the skills that companies require in order to differentiate themselves in the market.
Chang Li – VP of Technology at Contentful, shared with the audience his experience of building out an ecommerce solution based on headless architecture on the Amazon Cloud leveraging Contentful, for a North American Telco.
Elizabeth Carbone – Lead Product Manager, Hotel Tonight, discussed about ways to grow your shopping revenue across your mobile sites.
The first day at the event was full of informational sessions and the second day will again bring in more knowledge for the ecommerce folks.
Today Google is the most respected and influential name in the digital world. It wouldn’t be an exaggeration to say that it is the unchallenged ruler of the internet kingdom. However, like any other brand, Google too has an interesting story behind its formation.
It started out as a research project
During 1996, two university students started a research project. At that time the duo, i.e., Larry Page and Sergey Brin, didn’t know that they have taken the baby steps towards building the digital world’s largest company. Page was considering exploring the WWW’s mathematical properties looking at the things with unique perspective. Larry focused on the connection between number/nature of backlinks and the specific web page to which it was associated. Soon Brin joined Page in the research project.
Modest functioning and meagre resources
Google started out on a very humble note and during its initial stage, it could not process more than 50 pages. For storing their limited data just 10 hard drives of 4 GB were sufficient that is just a fraction of the resources Google uses today for a massive 100 million GB! However, it seems that Larry and Sergey already had something great in mind as they used the Lego Design for supporting the future scalability.
A massive leap to the success
Due to the innovative concept and the constant efforts, the company progressed by leaps and bounds. Sergey and Page definitely didn’t anticipate the massive potential of the company but it seems that they had some inkling. That’s why they approached the digital Giant of that time- Yahoo! for selling Google. However, Yahoo didn’t seem to be convinced about the business viability of this young project that is why it declined the offer. It took them some time to realize the Google’s worth and they again called the company expressing their interest to buy it. It seems that they had “really” understood the worth of the company and were ready to pay a massive amount of $3 Billion! Was the amount really massive, for Google! Perhaps no! That’s why Google refused the offer.
The following infographic will take you on a quick tour around Google’s journey towards becoming an Internet giant. Take a look.
About Guest Author:
Mark Andrew is a web developer with varied interests- travel, wildlife, history, art, and of course technology! He is a keen supporter of free internet and when not in the cabin, he loves to spend his time outdoors exploring the world, people and technology.
Internet in India is reaching small towns and the lower rungs of the economic ladder very rapidly, bridging geographical barriers and exposing consumers to the market more effectively than ever before. Brick-and-mortar stores can no longer be sufficient with the significant expansion in the variety of products available online.
This growing digital influence, currently affecting $30 billion of urban consumer spending, makes getting online not an option but a necessity. However, most Indian businesses looking to get a website face a roadblock on the very first, and probably the most important step of getting online – unavailability of the domain name of their choice.
With .COM mostly exhausted and .IN depleting fast, quality domain names are limited and SMBs have to settle for long silly sounding domain names with hyphens, weird spellings and numbers. .IN.NET, the newest extension launched by Radix Registry, provides a way out.
Speaking at the recently held WHD.India 2013, Neha Naik, Sr. Manager, Strategic Partnerships, .IN.NET, talked about how the new extension makes short, generic, brandable, good-quality domain names available to the SMBs and the public at large, at affordable prices.
We sat with her post session to discuss .IN.NET’s roll out plan, application process, marketing road-map and the domain industry in general. The complete video of our interaction is below, and a print version follows it.
With the one million plus names that already exist in the .IN namespace, businesses and individuals are likely to not get the domain names that they want. I think there is an opportunity to provide customers with more options, more variety and that’s where .IN.NET comes in.
Q: Let’s begin with the first question that’ll pop up in everyone’s mind- Why .IN.NET when Indian organizations/businesses/people have a country specific generic TLD available with .IN?
A: If you look for a really good generic name in the .IN space today, you are likely to not find it. With the one million plus names that already exist in the .IN namespace, businesses and individuals are likely to not get the names that they want.
Some basic research that we have done in terms of check availability data on our own platform shows that about 65 % of check availability results fail, which means that 65 % of the time when customers actually look for a name they want, they find them unavailable.
So I think there is an opportunity to provide customers with more options, more variety and that’s where .IN.NET comes in.
Q: Let’s say an Indian business owner wants to get the domain ‘IndianBusiness.IN’, and he finds it available. What, then, does make ‘IndianBusiness.IN.NET’ relatively more lucrative for him to consider it over the .IN counterpart?
A: If a .IN is available, the customer should snap it up. In no way are we saying that .IN.NET will replace .IN. It’s just another alternative in case the name is not available. So if you are getting a .IN, you are lucky and you should take it up.
Q: Although the official website clearly states that “.IN.NET aims to be a generic TLD for Indians with no preconception of meaning whatsoever, no theme, no categorizations, no restrictions of use,” can you name four types of consumers, that in your personal opinion are most likely to benefit from a new .IN.NET domain?
A: I would not say it has no theme at all, I’d say it’s for Indian businesses that want to go online. It has no restrictions in the sense that technically anybody from anywhere in the world can get a .IN.NET name, but it is meant for those that want to associate themselves with India, either foreign entities or Indian businesses, who want a global presence.
I don’t think that they can be categorized into kinds of customers, but anyone who wants an online presence, be it an individual or a business, can likely get a .IN.NET domain.
Q: What is the marketing road-map you’ve in place to establish a broad-based footprint for .IN.NET?
A: We just launched .PW registry about three months ago, and we have learned a lot in terms of marketing initiatives. Right now we have started an entire PR campaign for .IN.NET across different media, both online and offline.
We were published in Money Control and Hindustan Times that actually carried the launch. As far as social media goes, we are going to go very strong in terms of creating brand awareness, making sure that customers, web service providers and wholesalers actually see that .IN.NET is coming to the market.
With our previous campaigns for the last registry we launched, we generated about 33 million impressions across all our social media campaigns and we expect to continue to do that.
We’ll provide our partners with marketing material that they might need to convince customers. Also, somewhere down the line we will probably also launch promos to make sure that the extensions are well priced, competitive and there is greater adoption.
Q: Can you talk in detail about the rollout plan? Also, how can one apply during the Landrush period and what documentation do they need? What happens if there is more than one Landrush application for a domain?
A: We’ll launch in two phases. We’ll start the landrush phase on the 17th of June and this phase is meant for people who want to get short premium generic names that are available for a limited time because the registry has just opened. Anyone can apply during this period so two people might end up applying for the same domain name.
Let’s say somebody wants webhosting.in.net, and there are two other people who want the same domain. We’ll accept all the applications for this domain name, and they’ll end up going into an auction where the highest bidder will finally be awarded the name. So it’s not a first come first serve process, it actually depends on how the auction goes.
Q: Since .IN.NET doesn’t have a Sunrise period, please tell us your policy regarding:
Premium domain names,
Generic domain names,
and Domain names like ‘ReserverdName1’, ‘ReservedName2’ etc;
will they be auctioned during Landrush period or sold during Genaral availability?
A: As providers for .IN.NET, we will reserve some super premium names to be rolled out in different phases and in a different strategy, but that is going to be a very small subset of names. There are still going to be tonnes of great names available in the landrush that you will probably not get in any other extension today.
So I think there is a huge pool of premium names still available for customers to take. Other than that, when we hit general availability, names will be available on a first-come, first-served basis, and anyone can get any name that they want.
We will plan the roll out phases for the premium names, but haven’t decided on the exact dates yet.
Other than the names that we might put aside as premiums, there will be names that are restricted based on the ICANN rules, registry rules or reserved for registry use etc., so those will be put out as reserved list and will not be available.
Q: What measures are you taking to protect large trademark holders from having their domains squatted?
A: We have built in something called the ‘TM Claims’ process for the trademark holders in the land rush phase when anyone who has a trademark could technically submit their application along with the trademark details and get preference or precedence over anyone else who has applied for the same name.
So let’s say there is a business called India Chemicals and you’re its trademark owner. If you apply for IndiaChemical.in.net and submit your details, and there is another applicant who has also applied for the same name, just because you’ve the trademark application you’ll get precedence or preference over the non-trademark applicant.
So this 42 day period which is the landrush and TM claims phase is also meant for trademark holders, brand owners to protect their brand and ensure that it’s not squatted on by someone else.
Q: Are you offering non-binding and free pre-applications for domain names?
A: As a .IN.NET provider, we ensure that in the landrush, if you get the domain name you pay for it and if you don’t, we give you a full refund, which we pass on to the registrar. So technically it’s a no risk process, you can apply for any premium name or good name that you find interesting and if you lose it in the auction or you don’t end up winning it, you don’t pay for it. But if you are applying as a trademark holder, then there is an application fee that we charge, which is not refundable.
Q: This is a topic of particular interest to all your potential domain investors: Will .IN.NET be treated differently by Google/Bing/Yahoo in the SERPS?
A: .IN.NET does end with the .NET extension and would be treated exactly like any other .NET domain name out there. So if a customer is looking for a global presence and wants to rank well in the global search engines, .IN.NET would work exactly like that.
Q: How can interested people switch their old web address to .IN.NET?
A: Switching over is like you’d switch over from any other extension out there. .IN.NET is just like any other extension in terms of process and how it works over the internet. There is nothing different from handling .IN.NET versus any other extension that they would be moving from. So they basically have to go about changing, adding the required DNS records etc.
Q: Finally, what is your vision for .IN.NET? What should we expect to see in next 5, 10, 20 years?
A: What we envision for .IN.NET is that over the next few months, everyone in India is going to see a splash across social media, online and offline media. We have a registrar channel through some of the Directi’s businesses including ResellerClub, BigRock and the LogicBoxes platform that provides services for over a 100 ICANN accredited registrars. We’re confident that through this channel we will be able to ensure that .IN.NET has visibility and therefore demand created (for itself). We have also been sensitive about pricing and have kept in mind how pricing works in the Indian market.
So I am pretty sure that it will do well. If you ask me for realistic expectations, I am not sure about 5 years down the line, but I would say that we should hit about at least a 100 thousand names at the end of year one.
Three weeks after releasing Handy Backup for Yandex.Disk, Novosoft LLC today launched an add-on for Handy Backup that helps users back up PostgreSQL databases in a simple and convenient way.
To meet market’s need of information safety, we have implemented advanced support for PostgreSQL backup in Handy Backup. Our new solution is one of the most reliable ways to perform PostgreSQL backup and, I hope, will be appreciated by users. – Aleksey Dolgushev, Business Development Head, Handy Backup.
Some of the salient features of the PostgreSQL backup function of Handy Backup are:
The advanced Database Backup plug-in uses the Hot Backup technology to let users back up PostgreSQL tables located on both local and remote computers without stopping them.
The plug-in has a smart scheduler that needs users to define a backup plan only once, following which the program runs backup and restore tasks automatically, on a minute to monthly basis.
The software can be launched as a Windows service and performs backups on time without needing the user to log in.
Backup functions are carried out in the background at good speed by a Multi-threaded transfer engine that keeps the system resource consumption minimal.
Handy Backup provides assured protection for backups: all copies can be saved with advanced encryption and can be protected by password.
PostgreSQL backups could be saved to hard drives, local and remote servers including FTP/SFTP/FTPS servers, WebDav storage, and popular cloud storages such as Amazon S3, Google Drive and others.
All copies could be saved with ZIP-compression to minimize required storing space.
The Database Backup plug-in lets users back up MySQL, make Oracle backup, copy MSSQL, back up MS Access, back up DB2, backup FoxPro, backup Interbase, and other databases.
PostgreSQL is used by both individual programmers and enterprises like Skype, Sony,Yahoo!, and BASF. The system is developed by the community of companies and developers around the globe.
Some of the salient benefits of the PostgreSQL backup function of Handy Backup are:
User-friendly interface: Ability to set up a fully automatic backup plan in less time.
Security of backups: Copies can be protected with advanced encryption algorithms and password.
Automatic ZIP backup compression: Helps minimize storage space required for backup copies.
Novosoft Remote Backup Service: Customers can store their data in a remote secured underground shelter using Novosoft’s Online Backup Service.
“PostgreSQL is one of the fastest, most widely used, and reliable free database management systems. It satisfies the requirements of all kinds of consumers: it’s popular among individual programmers and is also used by large corporations,” said Aleksey Dolgushev, Business Development Head, Handy Backup.
“To meet market’s need of information safety, we have implemented advanced support for PostgreSQL backup in Handy Backup. Our new solution is one of the most reliable ways to perform PostgreSQL backup and, I hope, will be appreciated by users,” – he added.
PostgreSQL functionality is included in business editions of Handy Backup (Small Server and Network Server) and can be added to other versions through a purchase of a respective plug-in.
DAILYHOSTNEWS, January14, 2012 – Commanding 15.1 percent of the market in December, Bing narrowly outstripped the 14.5 percent share eked out by Yahoo, according to data released by market researcher ComScore.
Of course, Google still led the search engine market with a whopping 65 percent share.
But December was the first month in which Microsoft outshone its competitor and partner Yahoo. As always, ComScore’s numbers include only explicit core searches that people manually enter on a Web page.
Under the hood, Microsoft and Yahoo use the same search engine technologies. But Yahoo has been gradually shedding share over the past year, while Bing has been soaking up more. A year ago, Yahoo’s search market share was 16 percent, while Microsoft was stuck with only 12 percent.
And though Google’s lead has stayed firm, its share for December was slightly down from the 66 percent seen a year ago.
Looking at the hardcore numbers, more than 18.2 billion core searches were run last month, a 2 percent gain from November. Among those, Google racked up 12 billion, followed by Microsoft with 2.7 billion and Yahoo with 2.6 billion. Google and Bing showed a 2 percentage point gain in searches from the previous month.
Google’s “powered by” searches, which include those at its own sites as well as Google-branded searches at AOL and Ask, grabbed 68.1 percent of all organic searches. Microsoft’s “powered by” searches, which cover those at Bing and Yahoo, captured 26.5 percent of all organic searches. Such searches showed a one point gain for Google and a minor dip for Microsoft from November.
DAILYHOSTNEWS, January 05, 2012 – It’s been four long months for Yahoo after ousting Carol Bartz in September. But as it turns out, the search is over. The company just named Scott Thompson as its new Chief Executive Officer, effective January 9, 2012. With this move, interim CEO Tim Morse, will return to his role as Yahoo’s CFO.
Thompson comes from PayPal where he served as president at ebay’s giant payment company since 2008. As Yahoo points out in the announcement press release, Thompson help grow PayPal into a massive force in the online payment scene. Under his leadership, PayPal grew its user base from 50 million to 104 million active users across 190 countries. It’s an impressive feat, no doubt, but Yahoo will certainly present new challenges for Thompson. He’s in for a ride.
“Scott brings to Yahoo! a proven record of building on a solid foundation of existing assets and resources to reignite innovation and drive growth, precisely the formula we need at Yahoo!,” said Roy Bostock, Chairman of the Yahoo! Board in a statement yesterday. “His deep understanding of online businesses combined with his team building and operational capabilities will restore the energy, focus, and momentum necessary to grow the core business and deliver increased value for our shareholders. The search committee and the entire Board concluded that he is the right leader to return the core business to a path of robust growth and industry-leading innovation.”
It is certain that Thompson needs to hit the ground running. Yahoo needs a clear path. It needs a renewed focus. The company has been at crossroads lately, lost in the sea and battling takeover attempts. But with a new chief in place, perhaps Yahoo is ready to once again stand tall.
DAILYHOSTNEWS, October 24, 2011 – Scott Noteboom, one of data center executives whose brainchild was the Yahoo! Computing Coop, has left Yahoo! for Apple, according to his LinkedIn profile. The update was first noted by GigaOm.
Noteboom had been VP of data center engineering and operations at Yahoo! since 2005. His professional title at Apple has not been specified, the LinkedIn profile saying only that he is a “distinguished gentleman” at the company.
Apple representatives did not respond to requests for comment in time for publication.
A recent Apple data center chief Olivier Sanche passed away in November, 2010. The company has not since publicly announced a replacement.
Noteboom was at the head of an infrastructure team at Yahoo! responsible for breakthrough innovations in data center design. The most recent and notable one was creation of the Computing Coop – a design that cut both energy consumption of the company’s large-scale data centers, as well as cost and time it takes to build them.
The first such coop went up in Lockport, New York. It was officially launched in September 2010.
The design allows a maximum amount of outside air to end up inside an air plenum inside the data center, where it is mixed to appropriate temperature and humidity with warm return air from the data center floor before being delivered to the IT equipment.
Noteboom said in an interview that the building was positioned to leverage winds from the nearby Great Lakes, which in combination with the collective power of server fans and a few fans for air re-direction made air handlers unnecessary. When outside air is too warm, the adiabatic-cooling system kicks in, which is only used about 200 hours per year on average.
DAILYHOSTNEWS, October 5, 2011 – Myhosting.com, a worldwide leader in Windows server 2008 Hyper-V Hosting, shared web hosting , Hosted exchange and Microsoft SharePoint has today announced the launch of a new offer which provides free advertising credits for use with Bing and Yahoo! Search. All new and existing myhosting.com customers are entitled to advertising vouchers which can be redeemed with a new account at Microsoft Advertising center.
Customers will receive $25, $50 or $75 in free advertising courtesy of myhosting.com with their shared hosting or VPS hosting account. All customers can retrieve their promotional credits from the myhosting.com onCloudTM control panel at their convenience.
Tim Attwood, Product Manager, myhosting.com said: “myhosting.com is committed to helping customers achieve success, by providing rock-solid hosting services, with feature rich hosting packages, as well as tools to help businesses get their marketing campaigns off the ground.” He was also enthusiastic that these free Bing and Yahoo! Search advertising vouchers gave their customers a golden opportunity to gain access to advertise in two leading internet portals.
Personal and basic web hosting account holders can claim a $25 credit while premium and business hosting accounts qualify for a $50 credit. A $75 credit in advertising is also available for e-commerce hosting and VPS hosting account holders.
In order to get this credit, customers are required to create an advertising account with Bing and Yahoo! Search. The credit must be used within 90 days of account creation.
The company was founded in 1997 and it is owned and managed by SoftCom Inc., a privately owned company with its headquarters in Toronto, Canada. SoftCom provides Email and webhosting services to more than 10 million customers with support of over 20 languages in 140 countries worldwide. Website: http://myhosting.com