Datacenter Interviews

“Submer is a trailblazer and our innovations will be the catalyst to re-define datacenter design and operations”— Jeff Brown, MD North America, Submer Immersion Cooling

The modern businesses run on data. This data is housed by data centers within thousands of servers. The demand for datacenter capacity has increased manifolds in the last few years. But, these datacenters have a profound impact on our environment.

The power consumed by the servers churning information is responsible for the rising operational costs and growing carbon emissions. But not everybody is fully aware of this and the time has come for datacenters to be more efficient AND greener.

We interviewed Jeff Brown, Managing Director North America, Submer Immersion Cooling. Submer provides highly efficient, eco-friendly immersion cooling for the datacenters that helps save up to 99% of cooling costs and up to 87% of the physical space. This helps enterprises save energy while helping reduce global warming.

Jeff has over 25 years of experience in data center sales and operations. Before Submer, Brown has served as CCO for UK2 Group and Vice President of Sales for Savvis, the $1.5 billion cloud infrastructure and hosted technology services division of CenturyLink. He also held commercial leadership positions at VeriSign, Equinix and CompuServe; and developed an impressive reputation for building, scaling and restoring growth to technology sales organizations.

Read on as he discusses his new role at Submer, why immersion cooling is important for the greener future of the data centers and more.

1. Let’s start with a brief overview of your new role at Submer Immersion Cooling as the Managing Director, North America.

I am the first Submer employee to be based in the United States and am focused on establishing and scaling our business in North America.  Initially, this includes developing market & brand awareness; building local manufacturing capacity; coordinating partner support; and growing our customer base.

2. With an experience of more than 25 years in Data Center Sales and Operations, what opportunities do you see in the Northern American market for Submer datacenter solutions?

At the risk of stating the obvious, the datacenter industry continues to grow and evolve at a breakneck pace.  This unabated growth has attracted many new entrants and new ideas about how to provide technology services more effectively.

Submer is one of these trailblazers and we believe our innovations will be the catalyst to completely re-defining how datacenters are designed and operated.  In fact, re-thinking the datacenter will unlock new innovations for OEMs and software developers too.  And all of that will revolutionize the economics of providing digital services around the globe. Pretty heady stuff!

3. Tell us about Submer’s webinar on HPC Immersion cooling – first in a series of webinars about HPC.

Our first priority is to help educate the market about the capabilities and benefits of using liquid as the primary method for managing heat in the datacenter.  One way we are doing this, at the macro level, is to host a monthly webinar to share knowledge and real-world applications of this technology.  It’s convenient, low-cost and quickly addresses our audience around the globe.

We chose to focus on the High-Performance Computing (HPC) community first since it adopted liquid cooling strategies long ago and there is a great deal of empirical, real-world evidence of what can be accomplished.  We were fortunate to have Daniele Rispoli from ClusterVision join us as a respected expert in HPC and Super-computing to share his insights.

4. That’s a great initiative. If correct, you will soon be having a second webinar on Hardware Design Considerations for Immersion Cooling on 5th March. Could you tell our readers about it?

Yes, our next webinar is right around the corner and, like the first, will feature an industry expert to share insights on what server manufactures are doing to prepare their equipment to exploit the benefits of full immersion cooling solutions like ours.  In this case, Alain Wilmouth, the CEO of 2CSRI will join Submer’s CEO, Daniel Pope, on March 5th.  Your readers can register here.

5. What’s your take on the immersion cooling vs air cooling and how do you see the market demand?

Well, there is a great deal to discuss about the differences between air and liquid cooling systems and why organizations are motivated to consider making a change.  If I had to distill it down to a couple of points, I’d highlight five key things:

  • Efficiency: Liquid is more than 1,000 times more efficient than air at transferring heat.
  • Proven: Liquid cooling solutions have been perfected, deployed around the world and are reliable.
  • Cost Effective: Liquid cooling solutions are less expensive to build and operate than air-based systems.
  • Workforce Safety: Liquid cooling solutions significantly improve the workplace environment compared to air-based systems.
  • Green: Liquid cooling solutions conserve much more of our planet’s critical resources than air-based systems.

In terms of demand, there is no question that it’s been building rapidly in the last few years and becoming more ubiquitous across all IT segments.  We are seeing broad interest across private and public industries, geographies and workload capacities.

6. Why immersion cooling for HPC, hyperscalers and datacenters is important for the greener future of data centers?

As a whole, datacenters currently consume 6% of the electricity generated worldwide and its projected to be as high as 20% in a few years; and within the datacenter, hyperscalers and HPC are by far the largest class of users.  And, despite a great deal of progress in the last decade, most electricity is still produced from non-renewable sources.

So, the datacenter industry as a whole can have the greatest impact on its carbon profile by targeting the largest users first; however, the benefits of liquid immersion cooling on the environment is applicable to users of all sizes.

7. What are the building blocks for the NextGen Data Center? Please comment in light of Submer’s cutting-edge cleantech solution.

The next generation of datacenters will be orders of magnitude more efficient.  All of the critical resources in play within a datacenter (land, electricity, water, money) become better utilized by switching to a liquid immersion cooling solution.  Denser computing deployments mean we can do more with less.  I also expect datacenter operation to become more automated through the use of robotic technologies; which is another area Submer is developing.

8. You have held various leadership roles so far. What factors drive/can drive growth in technology sales organizations amidst the dynamic technology landscape?

In many ways, as dynamic as the high-tech industry is; the key to sales success has really stayed the same in my opinion.  Listen, be responsive and create value for your customer.  It’s easier said than done, of course, but leading with these three ingredients has never failed to produce a high-performing, feared and revered sales team for me.  It helps to have a great product too!

Also read: CERN to use Submer’s SmartPod solution for datacenter cooling and high-density computing

9. So, in your leadership, what new developments can we look forward to at Submer?

Considering that 50% of the global datacenter capacity is centered in the US along with most of the hyperscalers, I expect we will quickly ramp up our profile and organization here to meet the burgeoning demand.  It will surely be a team effort, but, personally, I hope to be central to building a truly great organization that is, in fact, revered in our market and a highly sought-after place to work.  Perhaps, if I’m lucky, I can one day claim a legitimate contribution to making the world a better place for all its inhabitants.

10. Besides work, what are you passionate about?

At work, I put a lot of emphasis on work-life balance with the people I can influence.  I also practice what I preach.  So, for me, being present and involved in the lives of my family and friends is at the top of the list.  More specifically, I try to be outdoors and active whenever possible.  If I’m not thinking about cooling the datacenter, you’ll find me mountain biking, golfing or zipping across the wake on an old-school slalom ski.

Conf/Webinar Event News

Webinar: Run Liferay in the Cloud with Liferay, Powered by Standing Cloud

                                                                               WEBINAR: LiferayLive Web Event
                                                                 Run Liferay Portal  in the Cloud with Standing Cloud  
                                                                          Wednesday, Feburary 27  2013  10:00 am PT
 Presented by Liferay, provider of the world’s leading enterprise-close open source portal, and Standing Cloud, a leading provider of cloud application management solutions.
Liferay powered by Standing Cloud makes one-click hosting, test-drives and deployment of Liferay Portal instantly available on more than 15 public clouds through Standing Cloud. With Liferay powered by Standing Cloud, users can easily evaluate Liferay Portal (Enterprise Edition) with a 30-day, no-cost, fully functional hosted demo in the cloud.

Then, it’s just a few clicks to upgrade seamlessly at the end of the trial, with a single bundled monthly price for the software and hosting. Users can choose the hosting provider, data centerandgeography of their choice from among a wide range of leading public cloud providers, including Rackspace, Amazon Web Services, HP Cloud, Microsoft Windows Azure and more.As per the company,  “In this webinar, you’ll learn how simple it is to run Liferay Portal on your choice of leading public clouds without downloading software or configuring servers. We’ll also present a real-time step-by-step demo in the cloud. With Standing Cloud, your installation is completely portable so you’re never locked into a single cloud provider. We’ll show you how easy it is to move your Liferay installation from cloud to cloud and demonstrate ways to protect your installation from downtime and service outages with built-in 24/7 server monitoring, automated back-ups, version upgrades, and easy-to-use management tools. Plus, because Standing Cloud uses optimized, scripted deployments, not binary images or pre-configured packages, you can take full advantage of the scalability and portability of the cloud, even in customized deployments.”

As Liferay COO Brian Kim said in announcing the partnership, “Giving our customers their choice of leading hosting providers from a single interface is key benefit and unique advantage of Standing Cloud.” Learn more about Liferay powered by Standing Cloud here, or join them for this very special web event. Register        
About Standing Cloud:
Founded in 2009, Standing Cloud is based in Boulder, Colorado. Standing Cloud is a leading provider of cloud application marketplace and management services. It  delivers a seamless application layer for cloud service providers, ISVs and technology solutions providers, making application deployment and management fast, simple and hassle-free for their customers.  Their standard application catalogue includes 100 open-source and commercial applications; our platform supports multiple programming languages and a wide range of cloud service providers and orchestration software systems. Learn more online at

About LifeRay:
Liferay, Inc. is a leading provider of enterprise open source portal and collaboration software products, servicing Fortune 500 companies worldwide. Clients include Allianz, BASF, Cisco Systems, Lufthansa Flight Training, Société Générale, Rolex SA, Siemens AG, The French Ministry of Defence, and the United Nations. Liferay offers Enterprise Edition subscriptions, which provide access to emergency fixes, software updates, 24/7 support SLAs, and subscription-only features. Liferay also offers professional services and training to ensure successful deployments for its customers. Liferay, Liferay Portal and the Liferay logo are trademarks or registered trademarks of Liferay, Inc., in the United States and other countries. For more information, visit:
Conf/Webinar Hosted Cloud Apps News

Standing Cloud Webinar: Easy Application Lifecycle Management for the Cloud

                                                                             PR from Standing Cloud Team
                                                        WEBINAR: Thursday, January 31 10:00 am PT

You’ve moved up the stack. Now what?  Reduce support calls, increase customer satisfaction, decrease churn and grow your revenue with Application Lifecycle Management. With a robust application storefront, automated application Lifecycle management tools and full user support, Standing Cloud provides a ready-built application solution for infrastructure and hosting providers. It’s all designed to help you meet the application needs of your customers by delivering a simple way to manage and run applications on your cloud, seamlessly and on top of your infrastructure.

But many users lack the technical skills to manage their applications once deployed. And your support team has better things to do than keep up with the latest version of WordPress. Standing Cloud’s application Lifecycle management tools bridge the gap.

Our automated management features ensure your customers’ applications are reliable and available. We provide monitoring, backups, one-click version upgrades, resource scaling and more directly from the management console. Because Standing Cloud scripts deployments rather than using virtual images, you avoid the costs and burden of image library management, while giving your users more application flexibility, portability and stability.

Join Standing Cloud Biz Dev VP Michael Ficco for this free 1-hour webinar to discover how Standing Cloud’s Application Marketplace and Management Platform can help you deliver easy application lifecycle management for your cloud customers.

Register here.

About Standing Cloud
Founded in 2009, and  based in Boulder, Colorado, Standing Cloud is a leading provider of cloud application management services. For more information , visit

Conf/Webinar Green Tech News Partnership

Webinar: Run WordPress in a Clean, Green Cloud – Standing Cloud + GreenQloud

PR from Standing Cloud Team
Tuesday, January 29, 2013  l  11:30 am Eastern Time

Simple Deployment. Full Control. Truly Green.™
Forget downloading software and configuring servers.  

Be up and running in the cloud in minutes with GreenQloud + Standing Cloud. 

 No headaches. No waiting. No Carbon.

When it comes to running WordPress in the cloud, it’s easy being green – thanks to GreenQloud powered by Standing Cloud. GreenQloud is the world’s first Truly Green™ public cloud; Standing Cloud is the leading cloud application marketplace and management solution.

Together GreenQloud powered by Standing Cloud makes it easy to run applications and web sites on GreenQloud’s clean, green cloud.

Got a web site that’s built on WordPress, or thinking about building one? Switch to GreenQloud powered by Standing Cloud. It’s all optimized and pre-configured for you, so you can be up and running in just a few clicks. You’ll not only get better reliability, flexibility and a ton of automated management features, you’ll be doing your part to combat climate change and make the world just a little bit cleaner and greener. Our special optimized WordPress plug-in even shows you how much carbon you’re saving.

Together, GreenQloud powered by Standing Cloud makes it easier and more affordable than ever to run your WordPress site in a clean, green cloud.

Join us for this special webinar and discover how easy it is to make the switch.

You’ll not only be saving the planet (GreenQloud runs on 100% clean, renewable energy) – You’ll be saving money too!


Conf/Webinar News

CloudPassage and AWS Joint Webinar: Operating PCI Compliant Servers on Amazon EC2

This week, CloudPassage and Amazon Web Services  are hosting a joint webinar, educating enterprises on how to operate PCI-compliant servers on Amazon EC2. Carson Sweet, CEO of CloudPassage, Ryan Holland, Ecosystem Solutions Architect for Amazon Web Services, and Philip Stehlik, CTO of Taulia, will discuss the current security capabilities of AWS and provide insight on how to supplement them. The webinar, Operating PCI Compliant Servers on Amazon EC2, will take place on Thursday, Jan. 24 at 11 a.m. PST / 2 p.m. EST.

Achieving regulatory compliance in the cloud is often misunderstood. This webinar will clear the confusion.

Webinar attendees will learn strategies for achieving compliance leveraging cloud server deployment best practices and cloud-capable security tools.

More specifically, attendees will learn:

  •     What the PCI DSS requires
  •     Compliance challenges and opportunities
  •     What Amazon Web Services handles for you
  •     Your PCI and security responsibilities
  •     Automating security and compliance with Halo
  •     Customer case study: Taulia, Inc.

About the Presenters :
Carson Sweet is co-founder and CEO of CloudPassage. His information security career spans two decades and includes entrepreneurial, management and hands-on technology experience. He holds multiple industry accreditations including ISACA CISM and ISC2 CISSP. Prior to co-founding CloudPassage, he served as RSA’s principal solutions architect for the financial services sector.

Ryan Holland brings over 15 years of IT industry experience to his role as Ecosystem Solutions Architect for Amazon Web Services where he focuses on enabling security partners. Prior to joining AWS, Ryan worked at Trend Micro where he managed technical business development for Cloud and Data Center Security and, prior to that, several roles in areasof data security and encryption technologies.

Philip Stehlik is Chief Technology Officer (CTO) of Taulia Inc. As CTO, Philip Stehlik’s responsibilities include managing Taulia’s platform technology, interfacing with external systems and the SAP solutions and overseeing security and performance management. Philip is a founding member of Taulia.

You can register online for the 45-minute live webinar by visiting:

About CloudPassage:
CloudPassage, an Amazon Web Services APN technology partner, is a provider of public and private cloud server security and creator of Halo, the industry’s first security and compliance platform purpose-built for elastic cloud environments. Halo operates across EC2 regions, as well as public, private and hybrid clouds.Headquartered in San Francisco, Calif., CloudPassage is backed by Benchmark Capital, Tenaya Capital and other leading investors. For more information, please visit

Conf/Webinar News

ZNetLive to Organize Free Educational Webinar: Your Domain. Your Identity.

Since the inception of internet arena, millions of web pages have been running across the web to represent numerous organizations and their services. These days, everyone, whether an individual or an organization, is in  process to acquire a right and goal specific domain name. The situation has become so dire that  you’ve to search a good domain name in advance  for your upcoming projects that are either about to finalize or already projected and in  pipeline. Why?

We all know and have been told over and over, how important and crucial a key word rich domain name can be. Whether it’s for a retail store, web design, online auction, or even a personal website, a good domain, that tells people upfront about your business is the most important part of your organisation’s branding strategy.  Giants like Google,Yahoo, Bing ,Flickr and YouTube don’t have  keywords built into their actual domain name. But these companies  had a unique plan or product that they could afford to have a name unrelated to what they actually do. But not everyone can. You need to remember that your website is not your standard brick and mortar location.  In real life,  if you see a hardware store, you know it’s a hardware store. Not on the internet. Your domain name must reflect at least a feeble information about the services you offer. Had enjoyed the same success it does now if it had a gibberish name like Yahoo! or Omegle? Or and for that matter?

Also, customers always search for companies typing in key terms into search engines.  A visitor to Delhi will most probably google- “Hotels in Delhi”;  that’s why if this visitor is your potential client, your best bet is to  get a domain such as the “”.  But you can’t, because
Google too, has made it pretty evident that domain name is one of its criteria while ranking a website, thereby influencing a major portion of traffic to your website .

That is why most good domain names are already taken. And some smart people, realized the importance of appropriate and good domain names, so they invested in buying lots of good domain names, in hopes of selling them for a profit in the future. Take for example – The person who had bought it initially, ended up selling it  to the current owner for $ 2.750.000!

Your Domain. Your Identity. Realizing  the gravity of the issue, ZNetLive decided to organize a free  educational webinar on the topic- Your Domain. Your Identity: Complete understanding of domain & why it is important for any brand“.  The said webinar will  cover every single aspect of a domain name-its importance, gaining professional e-mail ID, registration of multiple domains for brand security, growth in country specific and device specific domains, registration of negative domains associated with your brand,making money from domain and much more.  After providing information on various concerned subjects, hosts will answer questions from all  webinar attendees, clarify the doubts, and provide as much help on the matter as they can.

When & Where: 
At your desk
January, 16, 2013
11 A.M. IST

What do I need to participate?
Only an Internet Connection. That’s it.

How do I register myself?
Just fill your details here and you’re done: Registration.
Please note that  space is limited to 100 participants signed up on a first-come, first-served basis, and preregistration is required. 

Interested, but can’t attend?
Register anyway and we’ll send you the recording for free . 🙂
Please forward this to colleagues who might be interested.

In case of any queries, please feel free to contact us at See you on 16th 🙂

About ZNet:
ZNet Technologies Pvt Ltd, established in 2002, stands tall in its recognition as an Hosting Solutions Provider.  Started by a tech entrepreneur, Mr. Munesh Jadoun, the company today has reached great heights with various brands flourishing all around web solutions – ZNetLive (ICANN accredited domain & web hosting provider), Iconcube (remote technical manpower hiring), TrustP (Private labeled domain reseller), ThemeChilly (Premium WordPress hosting themes), WHMCSExtras (WHMCS Addons), AutoInsta (App for cPanel) & RackNap (Datacenter Billing & Inventory Management Software). For more information, visit .