In May this year, Google had launched the .APP domain extension, three years after acquiring the rights to manage it. The search engine giant is now unveiling .page top-level domain (TLD) as a part of an Early Access Program.
A TLD is the last part of a domain name, like .COM or .ORG. While the .APP TLD was built specifically for apps and app developers, the .page is a new opportunity for anyone to build an online presence.
Like .APP domain extensions, the .page TLD too will have Hypertext Transfer Protocol Secure (https) by default. This means that the .page TLDs will come with built-in security. This will enable protection against ad malware and tracking injection by ISPs, as well as safeguard against spying on open Wi-Fi networks.
“Whether you’re writing a blog, getting your business online, or promoting your latest project, .page makes it simple and more secure to get the word out about the unique things you do,” wrote Ben Fried, VP, CIO, & Chief Domains Enthusiast, in a blog post.
Several businesses and individuals are already using for their personal sites. For instance, Ellen Page, an Academy Award-nominated Canadian actress and producer, is using it for her website Ellen.Page.
Web.Page is another website which is dedicated to collaboration between a group of designers and developers who will offer a monthly online magazine with design techniques, strategies, and inspiration.
.page domains are currently available through Early Access Program. Users can get the desired .page domain name from participating registrar partners at an additional cost. The standard registrations will become available on October 9th.
Donuts Inc., the leading domain name registry firm, has launched a new short link platform called BL.INK, that will help users replace clunky URLs with meaningful short links.
According to a new research by Donuts, around 75% of users prefer short links with real words rather than long URLs or legacy short links with character strings.
In the digitally connected world, the links play a very important role in driving website traffic, generating new leads, and more. The meaningful short links provide simplicity of information, clarity, memorability and trustworthiness, which increases the probability of getting clicked.
Donuts is a leader in top-level internet domains whose portfolio includes over 240 TLDs. With BL.INK, Donuts wants to help companies and other customers create branded and custom short links words that are not only meaningful but also memorable.
“Short links are a digital marketing essential – for any size business. Every digital interaction should reinforce your brand or convey your message. At Donuts, we saw an opportunity to offer a better product: links that use real words,” said John Pollard, executive vice president, Donuts Registry.“We found the best link management platform, and for the first time ever, customers can create custom links using brands and other meaningful, memorable, real words.”
Donuts said that its new platform is evolution of BudURL, the link management platform it acquired last year. The BudURL is used by several leading companies including Coca-Cola, Airbnb, Target, etc.
“BL.INK is another example of our commitment to find and develop new value-added services for the domain channel,”Pollard continued. “With BL.INK, our partners have an unprecedented opportunity to benefit from the economics of this rapidly-growing space. With the power and reach of our channel, BL.INK can now be embraced by businesses of all sizes. It’s a win-win-win-win, for BL.INK, for Donuts, for our partners and for their customers.”
Furthermore, the domain registry has also launched BL.INK Advisory Board, to guide the customers about the product strategy and innovations of BL.INK.
Google is finally launching the .APP domain extension, three years after acquiring the rights to manage it.
.APP is the newest top-level domain (TLD) name from Google Registry. A TLD is the last part of a domain name, like .COM or .ORG. Google said that the .APP is a more secure domain name, built specifically for apps and app developers.
All the .APP extensions will have Hypertext Transfer Protocol Secure (https) by default, which means that the .APP TLDs will come with built-in security. It will protect against ad malware and tracking injection by ISPs, as well as safeguard against spying on open Wi-Fi networks.
“Even if you spend your days working in the world of mobile apps, you can still benefit from a home on the web. With a memorable .app domain name, it’s easy for people to find and learn more about your app. You can use your new domain as a landing page to share trustworthy download links, keep users up to date, and deep link to in-app content,” wrote Ben Fried, VP, CIO, & Chief Domains Enthusiast, Google, in a blog post.
In 2015, Google had paid $25 million at an ICANN auction to buy the rights for .APP domain. It was the most expensive bid at the time, which was later beaten by .WEB.
The .APP domain extension will be generally available through the registrarsfrom 8th May. Since 1st May, it is available to be registered as part of Google’s Early Access Program at an additional cost to secure the desired domains.
On 1st May, it costed as much as $12,523, and the price will decrease to less than $200 when it becomes publicly available.
According to Domain Incite, more than 3000 .APP domains have already been registered through Early Access Program, which includes Uber Technologies, Instagram, and some celebrities like Taylor Swift and Miley Cyrus.
Why Not Getting the .COM TLD You Want Might Not Be the End of the World?
As the Internet continues to grow exponentially, more of its most valued real estate – the .com, is no longer available for new entrants into the domain market. For many, this can be disheartening, especially when that million-dollar idea and million-dollar name took hours to research, plan and draw-up. Though a .com TLD (Top Level Domain) remains the premier TLD in use, other options do exist and may actually be cheaper and better for your brand.
According to domain facts from websitebuilderau.com, a vast array of country and regional TLDs, along with industry and sector-based non-government TLDs exist and are vastly under-populated, meaning getting that perfect domain name may be cheaper and easier than you think.
Most Common Alternative
When it comes to online real estate the second most popular domain TLD is .net. For those who are unable to register their sought-after name as a .com, there is a chance that .net is available. Though not nearly as popular as .com extensions, .net is still used by many of the world’s top brands and are a great alternative if a .com isn’t available.
For those looking for a cheaper entry point into the world of online domain ownership many cheap and even free options exist. Up until 1995 .com domains were free to register and since have seen price upsurges. The TLD .xyz is the most used non-governmental TLD and it costs only 59cents to register your domain. Other cheaper options are the free domains registered to the .tk, .cf, .ga, .ml, .cu or .cc TLDs. With these options, it’s possible for anyone to get a piece of the Internet real estate market for little to no investment.
Sector Specific Options
For those looking to register a domain that fits into a specific sector or niche, sector-specific TLDs are a great option. For example, if you were a company looking at releasing a mobile app, the .app TLD may be just what you’re looking for. Other in-demand TLDs that are sector or niche specific include .fan, .web and .club. For those looking for even more TLD freedom, a frequently used technique is to adapt country TLDs to commercial purposes. Examples of this are using something like .dj, the TLD for Djibouti, if you are a disc jockey, or .co (Colombia) to represent corporation or company. By using your imagination, you can increase the possible TLDs available to you and add a little spin on how you market your brand.
Country & Region Options
Another great option for brands and businesses that operate in a specific region or territory is to register their preferred domain name with a country-specific TLD. For example, a Canadian company selling products or services to a Canadian consumer base can register a .ca TLD, or a United Kingdom-based company can do the same with a .uk extension. Currently, top country-specific domain registrations are led by China’s .cn TLD, and other top countries specific TLDs including .de for Germany, .ru for Russia and .tk for Tokelau.
Regardless of your domain’s TLD, the truth is you will need to market your address to draw traffic regardless. In the event you can’t get your brand’s exact .com TLD, these are just a few ways to solve the problem, adding a unique marketing angle and possibly saving you money at the same time.
Here’s a quick infographic that will give you a brief about domain names and facts associated with them: