Articles Domain Marketing News Website Development Wordpress

Sub Domain or Sub Directory?

There has always been a lot of talk around using subdomains or subdirectories when creating new pages on people’s websites. So before we step into the war between Sub Domains and Sub Directories, let’s get to know them first.

about subdomain vs subdirectoryThe Domain Name System (DNS) has a tree structure or hierarchy, with each node on the tree being a domain name. A subdomain is a domain that is part of a larger domain; the only domain that is not also a sub-domain is the root domain. These sub domains help largely in organizing your website and making on-site navigation much easier. For instance, in, .com is the top level domain whereas wordpress in the second level domain. When you create an account and maintain a blog at the website, it gives you a ‘sub domain’ to the website commonly known as ‘Username’. Hence, is a complete web address consisting of a top level domain, second level domain as well as ‘yourwebsite’ as the ‘sub domain’. Since your blog can be of all and any subjects, it becomes easier for a user to find you based on how you name your sub domain. If we’re clear with Sub Domain, let’s see what ‘Sub Directories’ are all about.

Subdirectories may refer to folders located directly within a folder, as well as folders that are stored in other folders within a folder. For example, the main directory of a file system is the root directory. Therefore, all other folders are subdirectories of the root folder. While hosting web pages or images etc. on the internet, Sub Directories largely help in creating sub folders under domains to host content. Hence, sub directories are useful for novice web enthusiasts who aim to keep things simple for themselves. For example, is a web address. And, is a web address along with ‘about’ as a subdirectory which can be used to host any content in terms of pictures, text, media files etc.

Now, Sub domains or Sub directories is the question!
A decision to use either subdomains or subdirectories may arise you/your company is looking to implement and integrate a blog to their site. You would be in a dilemma over or Both are very different and treated very different.
Blog placed in Subdomain:


  • Typically shorter URL than subdirectory
  • Can pass some link value back to the root domain through cross-linking within template and articles.
  • Can achieve a higher level of SERP saturation as search engines can rank more than the traditional 2 listings per site – multiple pages from your root domain as well as your subdomain.


  • Subdomains DO NOT always inherit any or all of the positive metrics and ranking ability of their root domain (i.e. link equity, ranking equity, age benefits, etc).
  • Some subdomains get zero benefit from the root domain they are on (ex: sites like where anyone can create their own subdomain and begin blogging).
  • If you get inbound links to the subdirectory of the blog, it will build equity for the subdirectory. However, since it is technically a different site, it will not inherently pass that juice back to the root domain.
  • More difficult to create and manage from a server perspective.

Blog placed in Subdirectory:

  • Subdirectories tend to inherent some of the ranking benefits of the root domain.
  • Inbound links coming into the blog subdirectory and/or its blog posts can build more ranking value, page authority, and link juice for the root domain.
  • Utilizing the blog as a subdirectory, you can use blog posts to better enhance the root domain’s authority (and ranking ability) for a given topic by building hubs of content around that topic and cross-linking to key pages on the root.
  • Any social sharing equity is passed back to root domain.
  • Easier to organize content within the blog
  • Easier to create and manage from a server perspective.


  • Typically longer URL than subdomains
  • Authority and link equity may diminish as your get deeper into a subdirectory structure – farther away from the root (ex:
  • Won’t have the ability to achieve as high a level of SERP saturation as you would with subdomains.

If you’ve just skimmed this article
If you’re just skimming this article and want a summary, please refer to the info-graphic below. In the end, what matters is your proficiency and understanding of the web and how you use it to keep it comfortable. I would suggest you to opt for sub directories if you’re a novice in the field and after much trials and experimentation, you can move forward towards maintaining Sub Domains. However, I would also like to point out that sub domains are usually hosted by large companies or blogs for users who portray significant individuality in their products. For example WordPress and Google use sub domains for independent blogs and products respectively. However, if you’re simply aiming to branch out your website, maintaining sub directories is a smart choice!

Inputs: Jacob Stoops and Scott Design.


8 Findings on Google’s 7-Result SERPs [Study]

In August, Google began showing seven search results, rather than 10, for certain queries. SEOMoz recently published a series of insights on Google’s new 7-result SERPs, gleaned from data collected since Google rolled out the new layout.

Among the most interesting conclusions:

  • 7-result SERPs can actually become 14-result SERPs when Google blends local search results (in a pack of 7) with organic search results (also in a pack of 7).
  • Rarely, images can comprise the first “result” which consume about as much vertical territory as four normal text-based results.
  • On average, about one-fifth of all tracked queries (10,000 keywords) by SEOMoz yield 7-result SERPs.
  • When the SERPs include a #1 listing with expanded sitelinks, it’s almost certain there will be 7 results on the first page.
  • About 80 percent of 7-result SERPs have a #1 listing with expanded sitelinks.
  • About 1 percent of tracked queries seem to “flip” back and forth on any given day from 7-result to 10-result SERPs, and there appears to be no solid way to predict why this happens.
  • It’s not known whether 7-result SERPs are simply 10-result SERPs with sitelinks added and results 8-10 removed. Testing this theory has been difficult and appears to be affected by domain diversity (i.e., the number of different domains occupying the SERPs).
  • It’s not known exactly what triggers a 7-result SERP. The ideas of brands, entities, and domain authority were tested and the evidence was inconclusive.

As 7-result SERPs continue to evolve, it will be interesting to learn what triggers them and what role they play in SEO. It seems clear that 7-result SERPs are especially good for the #1 position, considering that about 80 percent of them contain expanded sitelinks.But will it soon be possible to have some sort of control over whether certain queries trigger 7-result SERPs?  Will SEO professionals learn how to improve the likelihood of getting expanded sitelinks?


Submit Shop Organized Seminar on Penguin Over Optimization

SubmitShop, a leading SEO and Social media company, organised seminar on Google penguin and panda related recent updates. Known SEO companies, SEO consultants and Internet marketers from Punjab, Chandigarh, Himachal, Haryana and Delhi attended the seminar to discuss post Google Penguin Update results and how to deal with upcoming SEO strategies.

As we all know that Google’s new spam-fighting algorithm is popular topic among webmasters, and same have been seen in this seminar as well, discussing how to recover tips, concerns about “negative SEO”, Link Warnings, and some pointed about Waiting On another Penguin update in coming days.

The outcome of Seminar showed positive attitude towards this Penguin update as well as concentrating on white hat SEO strategies for long term rankings and traffic. It was agreed that to recovering from penguin

  • Clean up on-page spam like over optimization with low quality spin contents and keyword stuffing. So make site for users and not for Search Engines.
  • Clean up bad links like Paid Links which you know which you have bought, site wide links, low quality links.
  • File reconsider request if you have received Paid Links email in webmaster tools
  • Due to fact that Penguin is algorithm update same like Panda, Sp you need to Wait for news of a future Penguin Update and you recover automatic if you cleaned your on page and off page Spam and Links.

SubmitShop SEO Officer M Kohli said “Google over the years is observing data collected from us as well as the methods adopted by webmasters to manipulate Google results, Penguin update from Google came after in-depth tests from Google as per Google engineers and it will help in white hat natural SEO, Google is enough confident about its update and will be improving it same way like he did with Panda in coming days.”

SubmitShop also hosted party for SEO’s and webmasters at Hotel Western Court in Chandigarh where they enjoyed great food as well as communicated with other webmasters. It was great to organise such a seminar in SEO community and helps to share opinion and views with each other. SubmitShop assures to organise such more events in future.

To find out more about Submit Shop please visit our website at 

About Submit Shop:

Submit Shop is specialist SEO division of Megri Soft Limited established in 1992 operating across the globe. Submit Shop is leading provider of SEO Services including directory submission, link building, forum posting, social bookmarking, article writing and distribution, press release distribution and social media marketing and optimisation with over 220 Staff in Chandigarh India, Megri has over 500 web customers in every major industry.


Ms Ritu
SCF 80 Sector 47-D
+91 172 2631550