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Microsoft go-to-market services help partners increase traffic, leads and business, helps RackNap gain 129% traffic and 69% enquiries

Microsoft has always worked hard to help its partners grow – its mission is to make partnering with it one of the best decisions a business can make. To this effect, it helps partners launch and grow their business with marketing training, content, and services that can help them optimize their marketing capabilities, increase product awareness, generate leads, and more.

Keeping up with its stance of Shared Vision, Shared Success, Microsoft launched a new offer on November 12, 2018 to help partners with go-to-market (GTM) services. In this, members of Microsoft Partner Network that attain a new competency or renew an existing one in the partner center have access to different GTM services that can help their business grow. The offer is available on the partner center, where the eligible partners (silver and gold competency) can activate this offer.

Once activated, GTM Resource Desk gets in touch with them via email, to begin engagement.

RackNap, a venture of ZNet Technologies Pvt. Ltd. and a Microsoft partner for almost a decade, opted for this offer as a pilot partner. Microsoft has published a case study highlighting how RackNap made the best use of GTM program in driving more leads and business.

RackNap got listed in Azure marketplace and its availability in the Azure Marketplace enables Microsoft Partners to easily install it and deliver Office 365, Azure, and Dynamics 365, in addition to simplifying billing with a monthly subscription.

It got marketing help with the following activities:

RackNap’s promotion on the Microsoft Azure Twitter account received over 13,000 impressions, 97 total clicks, and 32 social engagements, while the web conference helped it to present its solution to dozens of Microsoft attendees.

The web conference with Microsoft was very useful. The sales team acknowledged that RackNap will be able to help CSPs simplify the billing complexities and drive adoption of cloud services. The survey results also proved the same. We have seen that the number of product inquiries has gone up by 75 percent in a month after the web conference,” said Sabari Sampath, Senior Vice President of RackNap, who delivered the web conference.

For the telecommunications blog post, Munesh Jadoun, Managing Director and Chairman at RackNap, highlighted how digital transformation is impacting the industry and how companies can seize the opportunity and flourish.

Also read: RackNap wins CRN Excellence Award at Channel Leadership Summit (CLS) 2018

We have received an increase of 129 percent in traffic on our website by circulating this blog post,” Sampath said. “This has also helped us to increase the product inquiries for the RackNap platform by 69 percent.”

Click here to read the complete RackNap case study here.

Click here to know more about Microsoft GTM services and how partners can use them to accelerate their business growth.


IAMCP Announces Finalists in the 2018 Global Partner-to-Partner Awards Program

International Association of Microsoft Channel Partners Congratulates All Finalists in the 2018 IAMCP Member Awards Program. Winners and Runners-Up to be announced at Microsoft Inspire in Las Vegas Tuesday, July 17th at 4 PM.

The International Association of Microsoft Channel Partners is delighted to recognize the top partners in the IAMCP global community for achieving excellence in partner-to-partner (P2P) solutions that drive customer value.

Partners continue to drive innovation by taking advantage of the new opportunities that digital transformation and cloud technologies enable,” said award committee chairperson and former IAMCP President, Gail Mercer-MacKay. “Microsoft continues to build the best platforms for partners to invent new solutions that enable enterprises to thrive. Our IAMCP partner ecosystem encourages brilliant minds to work together where all of us can achieve more than what any of us could achieve individually.”

Partners submitted applications that identify the innovation, methods and new solutions they are co-creating to help customers compete. Solutions submitted include cloud computing, marketing innovation, collaboration and messaging, data analytics and business intelligence offerings. Regions represented include APAC, LATAM, EMEA, US and Canada. Through partnering, IAMCP members are shaping how businesses go to market around the world.

Finalists include ActionPoint, FMT Consultants, T4S Partners, AssureSign, New Horizons Learning Group, C3 Integrated Solutions, Bond Consulting Services, CEM Business Solutions, Dynamic Consultants Group, General Networks, ITK Solutions Group, Nerdio, Wintellect, Profisee, Queue Associates, Inc., Spektra Systems LLC, Metisc, VeriPark, Corporativo IT, Point Alliance Inc., Chaumont Systems Dev Inc (CSDi), Full Contact Selling, Dapasoft, IT Cloud Solutions, Optimus Information, SherWeb, RackNap, TechGyan, Unissoft Technology Co Ltd., Mint Management Technologies, Exclaimer, Insight Technology Solutions AB, Acando AB, AccTech Systems, PE Dintsis, Connecting Software KG, PE Bredikhin, CAD R&D Progress, The Cloud Factory, Technology Associates, DAQUAS, Mercato Solutions Ltd., Kabel, Appxite, 1ClickFactory, Trustmarque, Hilal Computers Bahrain and Netsol Technologies.

The finalists have been recognized with logos to acknowledge their accomplishment. Regional and global winners will be announced in a special ceremony at Microsoft Inspire 2018 in Las Vegas. Due to the high number of entries, there will be gold, silver and bronze winners this year.


RackNap Now Available On Microsoft Azure Marketplace

RackNap – the cloud services delivery and business process automation platform – today announced the availability of its RackNap application in the Microsoft Azure Marketplace. With this, now, Microsoft partners can easily install the application in their Azure Subscription with a few clicks and deliver Microsoft cloud services including Microsoft Office 365, Azure and Dynamics 365.

As a service delivery platform, RackNap is a right-fit for Cloud Solution Providers (CSP), Managed Service Providers (MSP), Telcos, Datacenters and other subscription-based IT service providers for delivering cloud as well as traditional IT services (e.g. Hosting). It also helps CSPs manage their provisioning, billing, support, inventory, partner and customer lifecycle from a single platform.

We have a strong and long-standing relationship with Microsoft that has spanned a decade now.” said Guruprit AhujaCEO, RackNap. “This is another milestone in our alliance and will fast track the adoption and consumption of Office 365 and Azure services via RackNap. We are able to deliver RackNap’s complete solution via the Azure Marketplace in an easy to consume way on a monthly subscription based licensing model.”

Nicole Herskowitz, General Manager, Microsoft Azure Product Marketing at Microsoft Corp. said that “Solutions like RackNap offers capabilities for partners to simplify billing and provisioning of cloud services like Microsoft Azure or Office 365. This offering supports the adoption of cloud services, brings efficiency with automation and helps our partners to focus on their business.”

The Automation Platform is available in two deployment models – On-premises and Cloud. The listing of the platform in Azure Marketplace makes it easy for Microsoft partners to install the application in the cloud in a matter of minutes. Partners can visit the link or reach out at for more information.

Visit for more information.


Microsoft Inspire 2017 wraps up, here’s what you missed

Microsoft’s biggest partner event – Inspire 2017, came to an end yesterday.

The event was a great success with a count of over 17,000 attendees, some major product announcements and partner led digital transformation goals.

The day 1 keynote session focused on empowering organizations through new and advanced technology products like Microsoft 365.

Microsoft’s corporate VP, One Commercial Partner – Ron Huddleston, emphasized the immense opportunity available to the partners through the new partner program.

He said that the new One Commercial Partner Program will work with the partners in three important areas:

  • Build With – The Microsoft partner development experts will work with those partners who need any help around building their own IP, practice or any other capability.
  • Go-to-Market – The Partner experts’ team will help the partners bring their product into the market through offers.
  • Sell With – The channel managers will work hand in hand with the Microsoft sales team to ensure that the right partner solution is available to the right customer at the right time.

While Day 1 keynote focused on new products, programs and partner opportunities, the Day 2 keynote covered the implementation part.

Judson Althoff, Executive VP, Worldwide Commercial Business, talked about the four important pillars of digital transformation at Microsoft – Engage Customers, Empower Employees, Optimize Operations and Transform Products. 

By providing some real-world examples, he explained how partners can play an important role in empowering end customers to ride the digital wave.

The examples that covered wide range of industries from healthcare to retail to manufacturing and mining, helped the partners understand how they can understand customer needs more quickly and act even faster.

He further added that to better the bonding between Microsoft and its partners they would focus on two important areas of selling solutions. One is Azure Co-sell that will assist the partners who create any solution with Microsoft Azure; second are the channel managers who will help partners build and sell powerful solutions within Azure.

The final vision keynote of Day 3 focused on some new efforts by the company in regards with privacy, new sales team reorganization and overall policies they would be using to have an impact on the world.

It included announcements around GDPR policy compliance that will be in effect next year, and that Microsoft is ready to help partners comply with the new rules.

Microsoft also discussed its AI for Earth program, originally announced at AI event in London. Under this, it will provide access to cloud and other AI computing resources, lighthouse projects and technology trainings which is a $2million commitment in the next fiscal year.

Overall, the event brought new inspiration for the partners and strengthened their belief that Microsoft is a partner led company who makes partners stand at the forefront of the digital transformation.

Event News

Microsoft Inspire 2017 – focus is on simplicity and consolidation of services this year

The day 1 keynote at Microsoft Inspire 2017 led by the company’s CEO – Satya Nadella, saw some major announcements revolving around new products and services driven by digital transformation.

The two-hour keynote session talked about multiple opportunities that a digital world built around Intelligent Cloud and Intelligent Edge offers. Microsoft emphasized the importance of digital technologies and how effective implementation of these can help partners multiply their profits.

Also Read: DHN team at Microsoft Inspire – here’s what partners can expect this year

Announcements that will empower businesses and end customers – the people who are the heart of Microsoft’s digital transformation:

Microsoft 365 – combining the efficiencies of Office 365, Windows 10 and Enterprise Mobility + Security

Microsoft introduced its Microsoft 365 offering to cater to the needs of large and small sized businesses. The offering will be available in two versions – Microsoft 365 Enterprise, which is for large scale organizations and Microsoft 365 Business, which is for small scale organizations.

The large organization version will include Office 365 Enterprise, Windows 10 Enterprise and Enterprise Mobility + Security, offered in two plans – Microsoft 365 E3 and Microsoft 365 E5. The plans will be available for purchase on August 1, 2017.

Microsoft business plan for small and medium-sized organizations will include Office 365 Business Premium and a set of various security and management features for Windows 10 devices and Office apps. The business plan will be available for public preview on August 2, 2017 with worldwide general availability expected by the end of 2017.

By selling comprehensive solutions, partners can increase their profit margin and managed services business, as per Microsoft.

New possibilities for Hybrid cloud environments with the general availability of Azure Stack

Microsoft announced orderability of Azure Stack, from their hardware partners Dell EMC, HPE, and Lenovo. With this, partners will get a new business opportunity through ‘One Azure Ecosystem’ allowing them to extend their Azure investment to Azure Stack. The pricing will be on consumption basis and has been released by the firm. The additional ASDK (Azure Stack Development Kit) to support application development and validation has also been made available.

Also Read: Microsoft Azure Stack TP3 – leading the way to hybrid cloud adoption

The other announcements were around the concept of building a modern workplace by connecting with partners; Windows virtualization use rights that will soon be made available to CSPs; Microsoft’s mixed reality (MR) program; Dynamics 365 July update; and many more.

Watch the live day 1 keynote session here.



Microsoft to soon include Azure in FastTrack

Microsoft recently made an announcement that its FastTrack program will cover its leading cloud offering – Azure, from 1st August 2017.

Microsoft’s FastTrack program was introduced to help customers and partners easily adopt and get accustomed to its services like Office 365, Enterprise Mobility + Security, Windows 10 and Dynamics 365.

FastTrack helps speed up customer transition to cloud and provide partners with new opportunities to provide value added services. For that, It provides a pool of resources, tools, a team of engineers and experts who work with the partners to help them guide customers in migration and system set-ups.

With the expansion of FastTrack to cover Azure, customers will get direct assistance from Microsoft and its partners to build and manage their cloud environments. Initially, the service will only cover Development and Test environment, disaster recovery, backup and LOB (Line of Business) applications.

Microsoft engineers will work along with the partners to help them provide complete support from setup, configuration, development to production of Azure environments to the end customers. The decision can boost the adoption rate and migration to cloud environments, as now the organizations will get complete support to their cloud journey including envisioning, onboarding and driving value.

Improved Cloud migration and onboarding will speed up production deployments triggering digital transformation and will bring new opportunities for customers.

Now, with cloud reaching maturity level, such moves are a clear indicator that Microsoft is moving ahead in its objective to improve cloud experience of the organizations by supporting them in their cloud journey and to help them stay relevant to the market.

Azure preview on FastTrack will be initially available in the US, Canada, and Australia, and the firm plans to expand its reach based on the customers’ feedback.

See the full article here.