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Enterprise Mobility Transformation Ushers In New Trends and Opportunities

The enterprise mobility landscape is rapidly undergoing transformation, due to the emerging digital technologies like IoT, robotics, artificial intelligence, wearables, virtual reality and the BYOD trend. The widespread adoption of mobility solutions is a result of the increased productivity that an organization and the employees experience by using these solutions at work.

The mobility, still an emerging technology, has played a pivotal role in bringing new opportunities and trends in the commercial device market in the year 2017.

With BYOD device policies in trend, organizations see a considerable decrease in the hardware costs, as employees connect from their own devices – smartphones, tablets, laptops, Notebooks and convertibles through technologies like cloud computing, wireless IP networks, and managed services.

BYOD helps enterprises cut on procurement cost and give employees the freedom to choose a device. This makes an enterprise more flexible and responsive, especially in the scenarios where time is a constraint, enterprise mobility is a boon.

In the data released by Microsoft in Hosting and Cloud summit 2017, the major trends of enterprise mobility, how organizations will benefit from it and how it will play a pivotal role in CX (customer experience) were disclosed.

Around 50% of the organizations surveyed, plan to use enterprise mobility management (EMM) services in the coming year as per 451 Research’s study.

However, with the growth in the enterprise BYOD market, the issues of security are also predicted to see a surge as employees will bring more personal devices for workplace connectivity. Organizations will need to take steps to control what information will be shared through these devices and take proper security checks before implementing mobility policies in the organizations, with the help from right EMM services.

The coming years will see much faster app loading irrespective of the network connectivity. Offline management of apps will give users more flexibility. So, managed service providers have the chance to identify the growing opportunities in the field of app development and mobility management that can be converted into revenue streams.

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Increased IoT adoption opens new door of opportunities for providers

Increase in the internet penetration rate, growing interconnected devices and BYOD trend in the organizations along with an increase in the new technologies is leading to growth in the Internet of Things (IoT). The term IoT is used for representing a system of interconnectedness of machines, computing devices via internet, allowing easy exchange of data.

As per the data released by Microsoft in the Hosting and Cloud summit 2017, IoT is impacting all sizes of businesses from manufacturing, infrastructure, logistics, transportation to government and is helping organizations with insightful data and analytics. It also promotes asset management and remote monitoring. The coming years can see several inventions around IoT, like smart lighting to take control over energy consumption, smart parking and more.

Overall, it has a wide use cases around plethora of industries who are using big data to better manage their operations, reduce cost and increase efficiency. As per a study by 451 Research, technologies that are going to change the business landscape in the next 5 years include the Internet of Things, artificial intelligence, robotics, wearables, nanotechnology and 3D printing.

Although there are no major players in the IoT landscape at present but few mention worthy names include Microsoft, IBM, Cisco, At&T, Oracle and more. There are enough opportunities for the cloud service providers to capitalize IoT by providing low cost solutions and eliminating customer bottlenecks. However, concerns for security will continue to revolve around IoT applications and platforms and, organizations will spend considerable time in choosing the right IoT provider.

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New Market Opportunities for Entry Level Cloud MSPs with Increased Cloud Migration

New market opportunities to emerge for entry-level cloud MSPs with increasing migration to the cloud, as per a 451 Microsoft commissioned research that was unveiled in Microsoft Hosting and Cloud Summit 2017 at Bellevue, last month.

Public cloud spending is expected to reach $500B by 2020 as per the IDC CloudView 2016 Survey,  due to key change drivers like – CTO/IT, EOL technologies, Shadow IT and more. The role of the Private/Hybrid cloud is expected be the most relevant in the coming times. As per a Pulse Gatepoint Research, March 2016, 46% of customers prefer Azure over any other public cloud, with AWS standing at 42%.

All this and more data were revealed through a study called Workload and Application migration to Azure – Your Path to Recurring Revenue at MHS 2017 which discussed about the reasons behind such migrations and how MSPs can make use of this opportunity.

Various factors were identified as being the top triggers for huge Customer Workload migrations like cost reductions from CAPEX to OPEX, DC modernization, increasing DC operational costs, need of modern security for modern day threats, regulatory compliance requirement, and business continuity. Other reasons pointed towards increasing need for business agility, time to value, and issues in managing co-location licenses.

Another Markets and Markets research – Cloud Migration Services Market – Global Forecast 2016-2021, that was discussed, showed the size of the cloud migration market in 2016. Cloud migration market is expected to grow from USD $2.40 billion in 2016 to USD $7.10 billion in 2020.

As per the research, customers who will move their infra or applications on cloud will need help from third party solution providers which is a good news for managed service providers. Azure partners stand to gain by offering Advanced Managed Services (Analytics, IoT, AI), Workload optimization, Cloud workload management services and Assessment and Migration.

Microsoft also introduced “Migration in a Box” tool for boosting up the entire migration process and helping partners conduct successful migration with less complexities. The kit will have complete scoping, roadmap to migration allowing discovery of current servers, applications, and workloads. Partners can access map dependencies, select tools and forecast ROI and deliver actual migration.

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Microsoft to Aid MSPs and Cloud Providers to Gain in New Era of Digital Transformation

The 2017 Microsoft Cloud and Hosting Summit that is being held in Bellevue, Washington, is attended by nearly 500 partners from different industry verticals, who are here to explore various opportunities in the digital transformation era.

Aziz Benmalek, Microsoft VP – Worldwide hosting & Managed Service providers, who gave a presentation at the summit, shared findings from a Microsoft commissioned study conducted by 451 Research, in a blog.

The study reveals that huge opportunities exist for Microsoft cloud partners to aid customers with managed services and implementations in the hybrid cloud in the era of digital transformation.

More than ever before, customers are looking to a single trusted advisor to provide transformation-oriented managed services and hybrid implementation. Customers are looking to service providers to not only transform IT but also transform their entire business – to rewire the building and support new requirements, all while keeping the lights on.
– Melanie Posey, Vice President, 451 Research.

The service providers have to play a very important role in hybrid solutions implementation and management as digital transformation progresses. Approximately 90 percent of customers that were surveyed are willing to pay a hefty premium to service providers for implementation and management of their hybrid cloud environment.

Also, the survey found that for the third consecutive year, Microsoft Azure is the top choice for hybrid cloud by the users for IaaS platforms. Benmalek says, “At Microsoft, we are working with tens of thousands of partners to joint deliver not only hybrid offerings but a full portfolio of cloud services. We have seen double-digit growth in Hosting & Managed Services over the past five years straight, with no signs of a slowdown.

Microsoft’s 2016 study had revealed that companies rely less on physical infrastructure and more on the digital infrastructure. This trend is visible this year too and ‘beyond infrastructure’ shift is continuing so services will account for 74% of hosting/cloud spend in 2017, up from 71% as reported in 2016. This trend demonstrates increase in the opportunities for service providers.

As per the study, increased hybrid cloud adoption among North American respondents is driven by the factors like choice and flexibility, ability to extend IT resource capacity of infrastructure on-premise, and increased ROI on existing IT investment on infrastructure on-premise, with the ability of using public cloud for new workloads.

But the new hybrid cloud environment is more complex and therefore, the customers are relying on service providers for managing these services.

Managed services are becoming king. Customers are looking for service providers to run the whole stack for them,” Benmalek said.

The service providers who are going to benefit as per the research would be hosting providers, security service providers, IaaS providers, system integrators and other IT MSPs. As per the 451 research and Microsoft, 57 percent of respondents said that they would be relying on a managed hosting provider or an MSP, 54 percent on IaaS provider of public cloud, 53 percent on security service provider and 51 percent would rely on an IT outsourcing or consulting or system integrator for help in their multi-cloud or hybrid cloud journey.

Regarding hybrid cloud vendors, 39 percent of the respondents said that they would like to buy hybrid cloud by obtaining different services from multiple vendors and 36 percent voted to go for a single service provider who can provide an integrated solution of multiple vendors.

In 2016, the most sought after managed services included archiving; backup and recovery; CDN and managed networking; disaster recovery; and monitoring and alerting services. This year too, the services will be the same but will include round the clock support services from the service providers.

Also, enterprises will be seeking professional services in helping them realize digital transformation goals, including modernization of applications and integration of traditional systems and business processes with SaaS capabilities.

Read more about Microsoft Cloud and Hosting Summit here.

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Microsoft Cloud and Hosting Summit to commence tomorrow

The 2017 Microsoft Cloud and hosting summit is all set to begin tomorrow. The three-day event from 21st March, 2017 to 23rd March, 2017 will bring together leaders and key decision makers of the IT industry and cloud service providers, including Telco’s, hosters, MSPs, SI and ISVs to network and share ideas for new business opportunities. The summit will be held at Hyatt Regency Bellevue in Bellevue, Washington, USA.

Among interactive sessions, breakout tracks and workshops, the summit will provide the attendees with a unique opportunity to interact with industry leaders including Microsoft technologists, Microsoft Hosting and Managed Service Providers team and other executives. The insightful exchanges will help them to come up with new ideas, partnerships and understanding to lead their business successfully.

Each year, the Microsoft Cloud and Hosting Summit provides an unparalleled opportunity for leaders across the industry to connect, build relationships, and share ideas on how to expand and build new services, drive innovation, and create new business opportunities. – Keith Barnett, Media & Entertainment Marketing Manager at Microsoft.

The event brings forth the agenda of strategizing with the cloud, with the chance to talk to experts and solution providers on CSP products (Azure, Office 365, EMS, and others). The attendees can also expect live demos around better positioning with new workloads.

Leading Cloud and technology business houses like Cisco, Lenovo, Hewlett Packard and more will have interactive sessions. The sessions will range from managing cloud infrastructure to integrated systems for Microsoft’s Azure stack solution.

Microsoft will help partners realize true benefits out of the CSP program and share useful tips on the same. The keynote speakers will share their own market expertise in their respective sessions.
The registration for the event is now closed, but the online registration to watch the live streaming of keynote sessions is open.