DigiState, provider of web hosting and managed services with customers throughout Europe, opens an office in Vilnius to expand its activities to Lithuania. DigiState focuses on offering its e-commerce specialization here. In the current hosting market of Lithuania, there is still room in this specific market segment.
DigiState has been offering a wide range of hosting services for more than 10 years, including web hosting, managed services and security. DigiState’s main focus is on e-commerce and webshop hosting. According to founder and owner Marin Heideman, Lithuania offers a lot of market potential here: “Lithuania is not an unknown region for me. I have been coming here for four years and have therefore been able to form a good insight of the hosting market and the players that are active in this particular market segment. We have had a market study carried out into the possibilities for e-commerce services. The results confirm my view that there are still lots of opportunities in this niche of the market in Lithuania. For example, there are few hosters who deal with Magento websites, something that DigiState specializes in.”
Because Heideman has been exploring the market in Lithuania for some time, he has also built up quite an extensive business network. “Over the years that I have been coming to Lithuania, I have had many interesting contacts,” he says. “As a result, I know with which local parties we can work together to offer our service. Of course, we ensure that the quality of this service is just as high as our services from the Netherlands.”
The website has been fully translated into Lithuanian and DigiState has opened its first office in Vilnius, the capital of Lithuania. Marketing and PR activities are coordinated from here. The data center services are also offered from Lithuania. To be able to offer this, DigiState works together with local parties. For the provision of hosting services, DigiState has also entered into partnerships with Lithuanian data centers. The management of these servers is incidentally entrusted to the DigiState team in the Netherlands.
To support the start in Lithuania, DigiState is organizing a launch party in Vilnius this fall. “By organizing an event we want to make sure that the Lithuanian market gets to know us,” explains Heideman. “We therefore invite prospects to a launch party to present DigiState to them as a reliable provider of high-quality e-commerce hosting.”
Government of India is adopting stronger data protection laws for the IT and e-commerce companies that operate in the country. Last year, the government had made it mandatory for all the companies to store the financial data of Indian users in India only.
The aim of data localization is to protect the data and information of citizens against identity thefts, data breaches, etc.
Amazon has its data center in Mumbai with two availability zones. This is an AWS Asia Pacific region that has been developed to meet compliance standards and offer high levels of security to AWS customers.
The company has invested around Rs 1,380 crore (around $198 million) into its data services arm, as per the documents by Paper.vc. This datacenter delivers cloud computing services for the purpose of data storage, hosting, and data protection.
Along with its e-commerce business, the company also operates Amazon Data Services India and Amazon Internet Services.
The recent investment in the data center in India will help Amazon to establish a stronger presence in the country and compete effectively against its cloud rivals like Microsoft and Alibaba Cloud.
“My bet is on Amazon seeing a massive opportunity that only it can effectively leverage with the new data localizations norms in India. One can expect to see new data center locations coming up alongside India-specific localization solutions,” said Vivek Durai, founder of Paper.vc.
Hosting Ireland today launched its new Cloud based Website Builder.
Hosting Ireland’s new cloud enabled website builder brings cool professional website publishing to the masses. Even if you have no technical skills you can now create a great looking website which may have been previously outside your budget. – Jonathan Bate, Managing Director, Hosting Ireland.
Developed to help people and businesses create everything from a simple brochure site to an e-commerce website without any technical skills, the Cloud Website Builder comes in three packages, Starter, Premium and E-Commerce, with the Starter package priced at €99/year and E-Commerce package priced at €299/year.
The premium package, which is originally priced at €169/year is being offered for the same price as the Starter Package, i.e. €99/year for 30 days to mark the launch of Hosting Ireland website builder.
Every package includes cloud hosting, a domain name of customer’s choice, a .ie domain, email, unlimited pages and site analytics.
The Premium website builder includes over 100 premium templates, 3000 professional images, social media integration, CSS editing, advanced analytics, mobile pages, basic e-commerce and 25 email addresses.
Customers can begin with the Starter package and upgrade to Premium or E-Commerce package as their business grows.
“There’s a clear gap in the market between free one page sites and professionally designed websites,” said Jonathan Bate, Managing Director, Hosting Ireland.
“Hosting Ireland’s new cloud enabled website builder brings cool professional website publishing to the masses. Even if you have no technical skills you can now create a great looking website which may have been previously outside your budget,” he added.
Hosting Ireland is currently offering a 30 day free trial of the new service. For more information, click here.
I remember being very apathetical when the new generic top level domain (gTLD) application system opened on January 12, 2012. With the exception of .CO, new gTLD launches of the past like Biz, Info, Travel, Mobi, etc. had failed to marginalize .COM’s dominant position and there was no reason to think otherwise for the forthcoming ones.
I’ve been proven wrong overtime. The industry has shown great interest in the new gTLDs. With as many as 1930 applications received by the ICANN, the new gTLDs are touted to be the next big thing in the domain arena. Their journey once they hit the market will be a very interesting one to watch; some of them’ll be successful and some won’t. But I genuinely doubt if any one of them will be able to have as big an impact as .CO has.
The only extension to have carved out a market niche for itself, .CO is not just a very interesting product, but it is a success story. It is an epitome of innovation, of breaking existing norms, of setting new standards and most importantly, of having faith in your own ideas. It would be hyperbolic, but totally justified, I think, to say that .CO is apposite for great ideas building online.
Now before this begins to look like a paid prologue written by the folks at .CO themselves, over to Lori Anne Wardi, Vice President, .CO Internet, whom we recently had an opportunity to interact with. Read away as she speaks about the genesis of .CO, .CO Membership program, .CO Scholarship program, new gTLDs, plans for Q3 and Q4 and much more. Its a long read, but definitely worth it.
Our vision was to make .CO a global brand, one that was synonymous with innovation, entrepreneurship, big ideas coming to life and people fulfilling their business aspirations online.
– Lori Anne Wardi, Vice President,.CO Internet.
Q: Let’s begin with a brief introduction of yours and a broad overview of .CO Internet.
A: I am Lori Anne Wardi and I am the Vice President of .CO Internet.
I am also one of the co-founders of the company. When we launched .CO 3 years ago, our intention was to disrupt the status-quo that existed in the domain industry.
Because when we looked around the internet landscape, we noticed that disruption was everywhere, especially in the area of internet infrastructure. Everyone was doing interesting and innovating things and everything online was shifting and morphing.
But for some reason, in the world of domain names, it was a stagnant scenario. Everybody assumed that with .com exhausted, they had to pay billions of dollars to get a domain name of their choice. There was a sense of scarcity and everybody kind of accepted the status-quo.
Also, there was not a single domain extension that created a brand around itself. They were just viewed like a commodity to get on the internet; there was no brand association, affiliation or sense of identity to any of them. It didn’t seem right.
Therefore, we thought why can’t there be a change in the domain industry and why does .com have to be the only game in the town with other TLDs just lingering without adding any value!
When we had the opportunity to launch .CO, we decided to do things differently and shake up the industry a little bit.
We wanted to de-commoditize the domains. Our vision was to make .CO a global brand, one that was synonymous with innovation, entrepreneurship, big ideas coming to life and people fulfilling their business aspirations online.
And we’ve been able to do it successfully. We have grown really fast since we launched. We have more than 1.5 million domain names registered by people in over 200 countries, the US being the largest percentage, closely followed by the UK and a lot of other English speaking countries like Canada, Australia and India.
Q: .CO is probably the only TLD that has been able to marginalize .COM’s dominant position significantly, that too in a very small period of time. What according to you are some of the key factors that made .CO a relatively bigger success than .info, .mobi or .tel?
A: Well, I think there are a few things. One of them is branding. As I said, we started to create a brand around the domain. Other domains until now had only competed on the price and placement in the drop down box at the registrar. Those were the only few ways in which a customer could decide between one domain or another. We decided early on that we wanted to market directly to the consumers so when they showed up at the registrar ready to buy a domain, they came looking for .CO, they didn’t just find it on the list and then try to figure out whether or not they should get it.
Also, when we tried to find businesses on some of the domain extensions that had sold a lot of names, we came across only parked pages, phishing and link farms. We didn’t want that. It’s one thing to sell a lot of domain names, but if you sell a lot of names and know that no one is building anything of substance on your extension, then its kind of a hollow victory. We didn’t want to be a domain name ghetto. We wanted to have a thriving community of entrepreneurs building really cool things so that we would have the next Facebook or Instagram or Twitter building on .CO.
So we tried to get to know who the people and companies were who were using .CO and to support, encourage and promote them in their efforts and give them access to opportunities. In fact this was one of the primary reasons why we started our membership program.
Q: Please throw some light on .CO’s Membership Program. What value can bootstrapped entrepreneurs expect to derive from it?
A: We realize that most entrepreneurs and small businesses don’t buy a domain name because they want a domain name (unless they’re domainers who’re buying domains to buy and sell them), it’s because they have a business dream or an aspiration that they want to fulfil or something else that they are trying to build. So we thought, let’s get to the heart of why people buy a domain name and try to get to know who these people are and what they are trying to do, so that we can help them. And if we can help them succeed, then we can sustain our mission, which is to create a really exciting community of innovation and entrepreneurship.
Our membership program lets us do this by giving startups access to educational and networking events, where they can meet with people who would give them opportunities like pitching their business, fund raising etc.
Q: Do you provide some sort of financial backing too?
A: No, we don’t invest in the companies. What we do is that we invest in their success by finding opportunities to promote them and showcase what they do to our network, and since we end up supporting a lot of startups and innovators that are like minded, they all start to support and help each other.
For instance, when there is a really interesting story about a new .CO business, we contact a couple of blogs that’re built on .CO and say ‘hey, you should check out this story you might want to write about’, and every once in a while they will.
So it is a community where everybody is vested in the success of .CO. The early adopters took a bet to go with a new domain extension and build their business or blog on .CO, and now that it has started to pay off, they want the new businesses that pop up every day on .CO to succeed too.
Q: .CO has gained huge traction among small businesses. Were SMBs your primary target from the word Go?
A: I would like to say yes, but, in the very very beginning, we were going for everybody, because .CO is such a broad word, it could mean company, community, contact, commerce etc.
As soon as we started, we realized that the world is a pretty big place and we can’t effectively go for everybody. We are a small business and a startup ourselves and we have to hone in on our target market.
Now even the SMB market is really big. So instead of going straight to SMBs, which are our target market and always will be, right now we have honed in on the ecosystem of tech savvy entrepreneurs and startups that may have an idea that can easily work online and that’re interested in taking risks and destructing the status quo in their own industries.
So yes, we are going for the SMB market, but we are taking the path of first targeting entrepreneurs and innovators in the tech savvy community.
Q: And recently you also met with success on enterprise level too with twitter registering Vine.co.
A: Yes, that was a huge win for us. Wallmart also just launched a new business on the .CO called goodies.CO and I think that only happened because of the traction we have gained during these 3 years. I don’t think that they’d have done this when we first launched because we needed a little time to prove that we really were going to build a space where companies like Twitter and Wallmart can build their new products.
To get a pat on the back and passive endorsements from companies like Vine.CO and goodies.CO is really exciting for us and we work hard to make sure that we live up to the faith they put in us. We do everything to keep this faith as clean as possible and make sure that there are no real security threats like phishing, farming, cybersquatting etc.
Q: Any more examples of big enterprises who’ve recently adopted .CO?
A: There is a big insurance company called Aspen Group who is using Aspen.co. Some companies such as CISCO (CS.CO), American Express (amex.co), Virgin America (virg.co) and Starbucks (sbux.co) are using .CO for URL shortening in social media.
It is really exciting for us because to be honest, when we launched we didn’t expect to have a lot of big brands that needed branded URL shorteners using .CO to complement their existing URL. We never intended to get people to switch their domain; our intention was just to get new businesses to launch on .CO.
I guess the recent happenings are a sign of evolving internet landscape and we happen to be a great URL for that.
Q: Please give our readers a brief overview of the recent .CO Survey conducted by Wakefield Research.
A: We conducted this survey because we wanted to get into the minds of the consumer and try to understand what is it that they are thinking about when they come to buy a domain name and why do most people have a pervasive feeling that .com is synonymous with the internet.
We wanted to know whether they are even aware that there are other domain extensions out there, do they think about them and do they understand the distinction between one and the other.
The results were very interesting as we learnt that not only do they lack knowledge about different domain extensions, but nearly half of them don’t have even a web presence at all. Which is kind of shocking and also an interesting opportunity for anyone in the domain business, website building or website hosting business to identify all these people who don’t even have a website.
Also, we found that among the ones that do have a web presence, there is a lot of dissatisfaction with the website they have. I think that this is due to the fact that until now, there has been a sense of scarcity around domain names., so people thought they had to settle for really long silly sounding names with hyphens, weird spellings and numbers just because they couldn’t get the name that they wanted.
One of my favourite stats from the survey is that 46 % of small businesses say that they are more likely to find a 100 dollar bill on the street than find a .com name that hasn’t been taken.
So it’s a common frustration among small business owners who don’t understand the Internet well, don’t know about other domain extensions and think that if they can’t get their first choice .com, they’ve to settle for something on the lines of bobsbagelsnewyorkcity11297.com.
Q: 63% of business owners revealed that they don’t pay attention to the TLDs while choosing a domain name. Does .CO have any roadmap in place to educate these SMBs and public in general about the importance of the right side of the dot?
A: Definitely, because we found that the main reason that prohibits people from buying a .CO is the lack of awareness that exists. They don’t even know that we’re a credible option besides .com.
So we do have plans to educate them. In fact, the key reason behind our partnership with GoDaddy for the last few years over the super bowl commercials is just to create a global awareness that .CO exists. And we worked really hard on the messaging on this year’s YourBigIdea.co super bowl commercial in particular, because we wanted to let the average persons sitting and watching the super bowl realize that their own ideas are meaningful and they shouldn’t sweep them under the rug, and to inspire them to get off the couch, take their idea seriously and put it online before someone else does.
Q: How has the response to YourBigIdea.co commercial been so far?
A: It’s very hard to identify the benefits and value that we receive from doing the ads, because the main reason we do an ad is not for immediate sale on that day or that week, but to create an awareness and to get the world to know that .CO exists .
Since the time we did our 1st super bowl ad in 2011, the number of .CO names under the management has more than doubled. There has been a considerable growth in the revenue, market share and most importantly, brand awareness.
That said, we think that this year’s ad was by far the best we did. It met with a huge amount of critical acclaim, which is exciting because the last two ones were panned by the critics. It also set a record for the highest internet traffic on the website and we know that it engaged the community in terms of conversations on social media.
And while we definitely got a surge in the number of registrations throughout the whole week the ad ran and on the weekend, the real value of the ad, for us, is going to be seen over the course of the whole year because it will be re-broadcast frequently. It was never intended just for the week of the super bowl. It was an investment for building awareness among the global audience and potential business owners.
Q: The 52% of SMBs who’re willing to change their current web address will have a plethora of options with the new gTLDs that’re going to hit the market soon. What according to you makes .CO a better choice for them than the generic TLDs?
A: To be honest with you, there is a lot of uncertainly in the industry in general about the forthcoming change in the internet landscape. No one knows exactly how is it going to look.
But, we have looked at the list of every name domain string that has been applied for, and one thing I know for sure is that there is not a single domain extension that even comes close to the perfection of .CO. Everyone around the world recognizes domain.CO as a company. It’s already used in a lot of different domain extensions around the world already, like .co.uk, .co.jp etc. You don’t have to define, explain or educate people about what it means. That’s the first thing.
Second, In the age of social media we live in, CO is a prefix for communicate, collaborate, connect etc., so it has a very rich social media meaning.
Third, .CO is shorter than all other domain extensions. A lot of the new ones will be 3 characters long and some even longer but none of them will be 2 characters. So .CO is shorter, memorable and meaningful.
But the one most important thing that I think would help us stand out and be ahead of the pack is that we have a 3 year head start, in which we have been able to demonstrate that we are building a community and are vested in the success of people building on .CO.
And lastly, I’ve to say that our team is really excited about new gTLDs coming in the market. The reason being that until now everybody thinks of the domain arena as a .com world and that nothing is legitimate unless its on .com.
So when they suddenly start seeing billboards for cars like .bmw and sneakers like .nike, they’ll realize that everything isn’t .com after all and that they can choose to go for other extensions as well.
Q: You mentioned how .CO is more recognizable than the new gTLDs coming out and that it is going to benefit from the 3 year head start it has. Isn’t this picture somewhat same to the one in 2009 when .CO launched, as in .com then had a head start of 27 years, was more renowned and people didn’t know about .CO?
A: That’s exactly right. It was not easy in the beginning. There were a lot of loud naysayers up front that said things like ‘oh! It would never work’, ‘no one needs another domain extension’, ‘.info and other TLDs have failed and this is going to be another one’, ‘it’s just a typo of .com and it’s going to confuse everybody’ etc.
All of this was hard to cope up with but we decided to block all the naysayers out and prove everybody wrong. We had a really big vision and a clear goal that we’d never allow .CO to be construed as a typo of .com.
We worked very hard early on to find the right kind of companies that would use .CO and then to further showcase them to other people so that they would want to build on .CO. This helped us gain traction in the very beginning. We are still obviously tiny compared to .com, it has a 27 year head start and 100 million plus people using it, but I think we are probably the first domain that .com has paid attention to.
Q: Any specific measures you’re taking in the wake of the new gTLD wave?
A: I wouldn’t say that there will be a significant change in the measures we take. We’ve always been focused on not just selling domain names but on building value for .CO users too, and we’re going to continue to do that.
We plan to double down on our community and being a value and up service to them, so that people don’t think of .CO as just another name in the dropdown list. We want to be the one and only name that people would consider building their businesses on.
We also have an internal think-lab where we try to come up with innovative products and services that would support our members. This year we launched our membership program which we discussed earlier. We are also the only registry to have an affiliate program.
Q: What is the rationale behind .CO having a higher registration fee than some other TLDs?
A: That’s a good question and I think you will understand and appreciate the answer as a person in this industry.
When we launched our company 3 years back, we looked at the landscape and tried to analyse the steps taken by other registries in the past, as in which ones of them had worked and which ones didn’t. One of the things we noticed was that in some of the better registries, a lot of the good domain names were sat on by people squatting, not using the name, but just having parked pages on them.
So we thought that we could either price .CO at 7 or 8 dollars like the rest of the domain extensions, generate the maximum amount of sales with people who’d buy hundreds or maybe even thousands of them early on just to hoard them and not to build anything on them, or, we could charge a relatively higher wholesale price (around 20$ on average) to disincentivize people from buying names in mass quantities and hoarding them.
We want people to think long and hard if they plan to buy more than 5 or 10 domains. Since .CO costs more, they can’t buy hundreds of them and then just sit on them.
However, that’s not to say that we’ve anything against people reselling them. We’re capitalists too and we think that it’s fine for people to resell, but we also know that the fastest way to kill the excitement of a great space would be to have nothing on it but parked pages.
Q: That’s a good point, but if you look at it from a different perspective, doesn’t the high price of .CO deter the 63% of the business owners bracket that doesn’t pay attention to the TLDs from choosing it over .com?
A: Yes, definitely. I wish I had a better answer for this as we don’t want to lose these customers because they’re really building something but we do miss out on them
I wish we could capture them all but it’s sort of a trade-off that we decided to make early on. As I said, it’s not about the short term money, but the long term development of .CO space.
Right now, we’re trying to educate people about the kind of value that we provide.
One of the things we have is the .CO scholarship program under which we give free .CO domains for a year every week to people who attend Startup weekends all around the world.
Wherever there are students getting together to start businesses in a structured way over a course of either weekends or a few days, we provide them with free .COs. We don’t want them to pay us anything, we’re just happy that they’re building on .CO because then they’ll stick around for 10 years as their company gets off the ground.
Also, the value of our membership program is much higher than that of a domain name. There are people who get tickets to 1000$ events for free just because they have a 25$ domain name.
So the example you gave me definitely falls through the cracks but I think that over time, as these customers start to learn that we offer them more than just a domain name, we’ll stop losing them.
Q: Tell our readers a bit about the team .CO?
A: Sure! We have an amazing team. At the core of every great company is a great leader and we have an amazing CEO in Juan Diego Calle.
He is a young man who is very wise beyond his years. His best skill as a leader is being able to identify the right people for the right role. He sets a really great vision and then gets out of the way. He is there when you need him but he doesn’t micro manage, he just inspires employees to do great things and then lets them do it.
There are four co-founders of the company. The whole concept for .CO was started by Juan himself and he pulled together a team of three others of us early on.
Our COO is a gentleman by the name of Nicolai Bezsonoff. Nicolai was working at Citi group earlier and had worked in various consulting firms before that. Juan had known him for long and thought that he would be a great COO. So he talked to him about the vision of .CO and inspired him to take risk on a startup and leave his job at the Citi group.
Eduardo Santoyo is our Corporate Vice president and he has a lot of experience running domain extensions. He used to run the domain extension for the country of Peru and he is currently the president of the Latin American and Caribbean Association of ccTLDs. He is very active in the ICANN policy making and makes sure that everything that we do at .CO is aligned with the best business practices.
And then there is me. I have a little bit of an odd background for the domain industry. I began my career as an attorney at Proskauer LLP and left to start a business of my own, which went under as a lot of sartups do, so then I had to start thinking about what I was going to do next.
I started having many ideas for businesses I could start and for every idea I would have, I would buy a domain name. So before I knew it I had a whole bunch of domain names but no business.
I was then contacted by someone who wanted to buy one of my domains and that’s when I realized that domain names have a value. So I started to study domain names and get to understand the marketplace and over time I got to know the industry very well.
Through the years, I had gotten introduced with Juan and when this opportunity came up, I couldn’t have been more excited . We all came together, won the bid and made .CO happen.
Since then we’ve grown and now have a small but an incredible team of 22 full time employees. We are passionate about what we do and think that every day when we wake up we sort of change the world a little bit.
Q: What are some significant changes that you expect to see in the domain industry in the coming years?
A: We already have a lot of new players that have never been in the domain space before but have now just flooded in. With Google and Amazon applying for around 100 and 70 new TLDs respectively, you know that there are going to be significant changes.
I think that companies that are starting new domain extensions are going to feel the need to offer more value than just a domain. There are also going to be a lot more new business models around domains in the coming years. For instance who knows what interesting business model .music might have around it or what interesting applications community domains like.nyc or .berlin might see.
But as of now, it’s anybody’s guess what that would look like. It only depends on how creative people are in choosing their new extensions and I think that it’s really exciting that there are going to be a whole lot of new opportunities that weren’t there before.
Q: Wrapping up, do you have any plans in the pipeline for Q3 and Q4 of 2013?
A: Yes, we do. We’ve got our 3rd anniversary coming up in July so we’re gearing up to do major look back on the past 3 years. We also have an upcoming product launch in the next couple of months.
We plan to keep pushing the industry forward by doing unexpected things and to inspire the world to go .CO.
Domain name registrar and cloud-hosting provider Gandi today announced that its calendar-based scheduling engine for cloud computing instances, Gandi Flex, has been updated to allow organizations to schedule needs for RAM, bandwidth and CPU power.
This new interface to cloud computing gives the savvy administrator an edge in cost control. – Thomas Stocking, COO, Gandi U.S.
The updated scheduler allows organizations to handle anticipated and cyclical spikes in usage with hourly granularity with recurrence schedules built in. This lets users like e-commerce site administrators, SaaS providers, software developers etc. to keep the cost of running their instances low.
Administrators who can predict the spikes and heavy use periods for their use cases can now provision additional resources exactly when they need them by setting the date and time to the hour using Gandi Flex’s new intuitive web interface. The provision can be done either cyclically or ad hoc.
Gandi flex provides the baseline schedule, and its monitoring probes add or remove the resources for the exceptional cases.
The new interface has the aforementioned “pay-as-you-go” billing and management model fully integrated into it.
“This new interface to cloud computing gives the savvy administrator an edge in cost control,” said Thomas Stocking, COO, Gandi U.S.
“With Gandi Flex our users can realize one of the primary benefits of cloud computing: not needing to over-provision just to handle load spikes. If users can predict the spikes and heavy use periods for their use case, they can use Gandi Flex to scale up when they need it, and back down when they don’t,” he added.
Gandi Flex works with Gandi Cloud VPS systems, and is now available for free for all existing customers. For more information, click here.
Web hosting provider FastWebHost today announced that it now offers Basekit Sitebuilder tool that helps users create and launch websites in three easy steps from within their browser.
The aforementioned three steps to create a website with FastWebHost’s Basekit Sitebuilder tool are:
Choose a website template: A template selector allows users to choose from around 200 + customizable templates. A free 2 page website is available with all FastWebHost accounts.
Add features: Users can enhance the functionality of their websites with additional features like Google maps, eCommerce features, social media widgets etc. They can also add text, images and videos onto their chosen template with a drag-and-drop tool.
Customization: All templates can be personalized by changing color schemes, font styles, creative layouts and more without any coding.
Users don’t need to download or upload any files during the whole process, the entire website can be created from within their browser.
Every website comes with cPanel web hosting. For more details, click here.
E-commerce solutions provider Intershop is collaborating with Rackspace to deliver Intershop 7, an agile e-commerce platform hosted on a robust and high performance cloud infrastructure.
The relationship between Intershop and Rackspace allows customers to easily expand e-commerce sales globally by leveraging Rackspace’s hybrid cloud capabilities in datacenters worldwide.The Rackspace hybrid cloud delivers the scalability and functionality critical for seasonal or event-based peaks, and Intershop offers the design capabilities necessary to react to these e-commerce requirements. – John Engates, CTO, Rackspace.
Rackspace’s cloud portfolio coupled with Intershop’s e-commerce services will give customers the flexibility to choose the right solution for their unique business needs.
The collaboration will also get rid of the complexity surrounding e-commerce infrastructures and help website owners evolve and manage storefronts faster, test consumer preferences and create highly targeted user experiences.
According to the official press release, an e-commerce application can run five times faster with Intershop 7 deployed on a cloud-based platform. Retailers can thus accelerate their time-to-market with the ability to quickly make changes to products, introduce new offers to support and scale for peaks and troughs as well as enter new markets quickly.
Some salient features of Intershop 7 are as follows:
Internationalization: Website owners can select their target region and start selling in the corresponding languages and currencies, while also complying with regional tax regimes and payment preferences.
Enhanced SEO and SEA: Website owners can redesign their store at any time without having their search engine ranking adversly affected. They can also decide how their store responds to obsolete or invalid links.
Powerful search capabilities: Intershop 7 comes with advanced search features like synonym support, weighted search results, auto suggest, auto-correct and a fuzzy search function.
A/B test function and multivariate testing: Website owners can test the potential of their online activities upfront by using multivariate testing and the new A/B test function in Intershop 7.
Simplified and personalized ordering process: Multiple features that streamline the ordering process.
Automated order processing: Ability to process orders automatically and forward details as required to external systems, suppliers, or logistics providers.
Customer data management: Website owners can define their customer groups and manage them as required.
Catalog and product data management: Ability to create multiple catalogs from within a single system for different customer groups and channels.
System integration capability: Wide range of interfaces to integrate Intershop 7 into existing IT environment quickly, easily, and seamlessly.
Performance and growth: Website owners can expand their systems without disrupting or shutting down operations and integrate new servers or components.
“With its ability to adapt to new markets, Intershop 7 is a comprehensive and highly scalable solution that can easily support international e-commerce expansion,” said Jochen Moll, CEO, Intershop.
“Many of our customers serve the B2B e-commerce industry safe in the knowledge that we support the complexities of their business. Now, with Rackspace able to host the Intershop platform in the cloud, this scalability is also fast and affordable,” he added.
“The relationship between Intershop and Rackspace allows customers to easily expand e-commerce sales globally by leveraging Rackspace’s hybrid cloud capabilities in datacenters worldwide,” said John Engates, CTO, Rackspace.
“The Rackspace hybrid cloud delivers the scalability and functionality critical for seasonal or event-based peaks, and Intershop offers the design capabilities necessary to react to these e-commerce requirements,” he added.
Last decade has seen a phenomenal growth in the usage of Internet. Accepted round the globe unanimously with wide arms, Internet has now become a part of everyone’s daily life. Everybody is now online, and in more ways than one would’ve imagined. People use Internet for checking news, keeping a tab on their favorite sports, listening music, watching movies, professional conversations, interacting with new people, online shopping etc.
Online shopping is easy, ubiquitous, provides a broad range of options to choose from, and most importantly saves time. Businesses now realize the importance of being online, and most of them have websites showcasing and selling their products. But it isn’t that easy to turn a visitor on your website into a customer.
Netizens today are smart and well aware of the security threats online that can jeopardize their confidential data. They need assurance that you are genuine, your website is genuine and most importantly that you’ve proper security system in place to ensure the safety of their confidential information like credit card details, personal details, transaction info, etc.
A majority of online businesses hence use SSL certificates to reflect their reliability. SSL certificates not only secure the online transactions but are also visible proof that the particular website that showcases them is genuine, secure and reliable. But SSLs can be expensive at times.
Say your website has multiple sub-domains, such as yourwebsite.com, blog.yourwebsite.com, login.yourwebsite.com etc. A conventional SSL certificate will only secure one of these domains; to secure others, you’ll have to buy multiple SSLs, which will be capital intensive. If a potential customer visits blog.yourwebsite.com instead of yourwebsite.com and his browser warns him that this page is probably not secure, he might back off.
This is where WildCard SSLs come into the picture. A single WildCard SSL can protect multiple sub-domains on a single server and IP address, thus providing you both convenience (as you don’t need to administer several separate SSL Certificates for each sub-domain) and affordability.
WildCard SSL Certificate provide the same stringent level of security, as they hold the same encryption and decryption technology as other conventional certificates. All you need to do to secure multiple domains with WildCard SSLs is that at the time of installation, just add an asterisk (*) in the subdomain area of the common name, which you want to be protected. For instance, if you configure *.yourwebsite.com, you can secure www.yourwebsite.com, photos.yourwebsite.com, blog.yourwebsite.com, payment.yourwebsite.com and so on. The * hence represents the wildcard part of the SSL certificate. * can be any sub domain that you want to secure with the same base domain.
Login to your Web Host Manager (WHM) control panel.
Go to the left menu and click on ‘Install a SSL Certificate and Setup the Domain’.
Now Copy and paste the contents of your WildCard SSL Certificate (yourwebsite.crt) into the first text area. Access the text version of your certificate by opening it with a text editor. Remember to include the BEGIN and END tags while copying and pasting the certificate.
Let the rest of the text areas to be automatically filled.
Double check that the SSL key and CA bundle are accurate.
Now change the WildCard domain name to match the actual account domain name.
Ensure that the username and IP address match the actual account involved.
Common Compatibility Errors with WildCard SSL Certificates While most of of the platforms and devices are thoroughly compatible with WildCard SSLs, there are some which might have issues. For eg. if a certificate isn’t trusted by a customer’s mobile browser, he/she may face compatibility issues on his mobile device. This particular error is rife with old Windows Mobile 5 devices.
In addition, Microsoft Office Communication Server, Microsoft Lync Server and Oracle Wallet Manager do not accept wildcards. Likewise, there are some outdated and ‘Basic’ versions of browsers that don’t support a “Certificate Request”, thus making the certificate look invalid due to lack of verification.
Wrapping things up!
As already mentioned, WildCard SSL is a great product which gets rid of individualized costs and provides easier web security administration in a cost-effective manner. However they too have their own share of limitations, one of them being the compatibility issue mentioned above. IT Professionals and Web Security Experts should hence carefully gauge which domains and sub-domains they want to protect and the effectiveness of the WildCard SSL Certificate in protecting them to reap the benefits properly.
A WildCard SSL certificate has many advantages over a conventional SSL certificate, the most important one being it’s ability to secure not only your website URL, but also an unlimited number of its subdomains. Needless to say, a product with such benefits does attract interest of a large pool of customers.
At RapidSSLOnline, a Certificate Authority of a wide range of brands such as VeriSign (Now Symantec), GeoTrust, Thawte, and RapidSSL, we come across a lot of such customers on a daily basis, who are curious about this product, and have a variety of questions to ask before making a decision to buy it. And hence this post.
What is a WildCard SSL Certificate? WildCard SSL Certificate holds the same encryption and decryption technology, which protects user’s confidential information while transferring it on the web, and additionally, it protects multiple sub domains on a single server and IP address. Every Wildcard begins with an asterisk * or “star”. The star represents the wildcard part of the SSL certificate. The star can be any sub domain that shares the same base domain.
Which level of businesses need WildCard SSL security? It is a highly recommended SSL security solution to medium and wide level e-Commerce websites.
What strength of encryption does WildCard Certificate hold? It holds the advanced 256 bit encryption strength for single and multiple sub domains protection.
What level of security is included in WildCard Security SSL? It protects a Fully Qualified Domain Name (FQDN) and Sub Domains on a Single Server and IP address.
Which brand’s WildCard SSL security holds an unlimited server license? RapidSSL and GeoTrust. These are two major brands whose WildCard SSL certificate security holds an unlimited server license.
What is the issuance time of WildCard SSL security certificate? It can be issued within few minutes for a single Domain Name.
What all web browsers are compatible with a WildCard SSL certificate? Here is a list of web browsers most compatible with WildCard Cert.
IE 5+, 6+, 7+, 8+
Firefox 1+, 2+, 3+
What validation method does WildCard Certificate hold? It holds a complete domain validation.
Does it include trust mark or site seal feature? Yes! Its includes the trust mark or site seal feature, which is essential to gain trust and confidence of the users.
How does one generate WildCard SSL Certificate CSR for any web server? It is the same process, which holds other Domain Validated SSL certificate CSR. However, during the WildCard SSL generation, the common name should be *.yourdomain.com. To get a better idea about WildCard SSL Certificate CSR generation, click here.
Is WildCard SSL security android validated? Yes, it is an Android Validated SSL security.
What is the difference between EV SSL and WildCard SSL?
EV SSL certificate is a complete domain authentication which protects single qualified domain only on a single server and IP, whereas WildCard SSL is domain authenticated security, which protects sub domains and as well as main domains on single server and IP.
To see a list of Frequently Asked Questions about EV SSL Certificates, please click here.
RapidSSLonline, an SSL security specialist, addresses some valuable questions and answers, which according to them are most frequently asked on the web.
What is an EV SSL Certificate Security? EV SSL or Extended Validation SSL certificate is one of the most toughest and trusted SSL certificates, which is especially produced to protect wide level e-Business web servers and their users’ information, while it is being transferred between web browsers and servers.
What type of validation does an EV SSL certificate contain?
An EV SSL certificate issued to any web organization contains complete Domain and Business Authentication details.
What are some major advantages Extended Validation SSL certificate has when compared to a Standard SSL?
One of the greatest advantages of obtaining an EV SSL certificate is getting the green address bar status, which immediately alerts consumers that the site they are visiting offers the highest level of security.
Extended validation certificates offer online businesses the highest level of encryption, generally between 128-256 bit encryption. This ensures that all data transmissions are encrypted to the maximum, with virtually no chance of sensitive information falling into the hands of a third party.
What is a Legal Opinion Letter of EV Certificate?
It is a professional opinion letter from Certified or Licensed Attorney for Extended Validation SSL certificate issuance. All major Certificate Authorities such as Symantec, GeoTrust, and Thawte require Legal Opinion Letter before EV issuance to any organization.
What encryption level does EV SSL contain?
EV has the toughest protection encryption such as 256 bit with 2048 bit CSR key generation.
How much time is needed for issuance of an EV SSL certificate?
It needs 10 to 15 business days for issuance of an EV SSL certificate.
What all web browsers are compatible with an Extended Validation SSL Certificate?
Here is the list of web browsers, which are the most compatible to EV cert.
Firefox 1+, 2+, 3+
IE 5+, 6+, 7+, 8+
How much warranty amount does an EV SSL certificate contain? An EV SSL certificate contains a minimum of $500,000 and maximum of $1,500,000 warranty.
Does EV security support mobile devices? Yes it does! Secure site pro with EV security from Symantec supports mobile devices, which is also the toughest security solution on the web.
What is the difference between EV SSL and WildCard SSL?
EV SSL certificate is a complete domain authentication which protects single qualified domain only on a single server and IP, whereas WildCard SSL is domain authenticated security, which protects sub domains and as well as main domains on single server and IP.