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10 telemarketing tips for 2021

The telemarketing landscape has changed so much from the days of the black rotary phone and yellow phone directory pages to the outbound call center era and mass telephone listings. One thing’s for sure—some of the most remarkable sales rallies were achieved by teams of telemarketing staff relentlessly dialing those phone numbers and engaging potential customers.

So much for that nearly superhuman achievement, but things are about to go through a massive shift again in the world of telemarketing. One of the innovations in telemarketing, which has been around for several years now is the autodialer. This technology is quite popular among organizations for remote dialing operations because of the need to make sure their dialers are not used for other purposes aside from telemarketing campaigns.

Telemarketing in an automated world

With the advent of automation in all sorts of business operations and the development of Artificial Intelligence (AI) tools, the use of automation technology in telemarketing is changing the industry even more. Here are a few things you can do to stay on top of the telemarketing field in 2021.

1. Don’t sound like a telemarketer

Yes, you read that right. The first thing you have to know to become an effective telemarketer is not to sound like a typical telemarketer. Be spontaneous and warm, if appropriate. Use everyday words, not jargon.

The call recipient has most likely received similar dozens, if not hundreds of sales calls. Spiels are very common, so try to be different. Try to sound like you really want to connect with the person you’re calling.

2. Use mass texting

Another innovation you can employ to create mass awareness about your marketing campaign is the mass text app. Although mass texting has been around for quite some time now, most of it was done through phone subscription arrangements with telephone carrier companies. The mass texting app takes telemarketing to the next level because everything is now done through an app that sends out your messages to target recipients.

Incorporating empathy into telemarketing engages the prospects and conveys an image of an organization that’s genuinely interested in helping meet the clients’ needs through the solution presented by the product or service you’re offering. Mass texting, in a nutshell, disseminates basic information about your product or campaign.

3. Stay ahead of regulatory compliances

There are current laws and regulations on the telecommunications industry that can affect telemarketing operations. And new and upcoming ones get added each year. Call centers and telemarketers need to be actively aware of the impact and of these rules and regulations.

These regulations are not just for big companies, since these can affect anyone in the business of contacting consumers. Thus, telemarketing and call center operations need to be more careful and think about how their operations can avoid fines and lawsuits by staying compliant with the Telephone Consumer Protection Act (TCPA).

4. Work around call blocking

One of the biggest challenges for telemarketers is the difficulty in getting potential customers to pick up the phone. Several factors contribute to this challenge, and the most common one is that phone carriers can now configure their systems to block calls based on certain algorithms. Also, some consumers download 3rd party apps that can block calls or report specific numbers as spam.

A procedural change that can affect telemarketing operations is a standard framework called Secure Telephone Identity Revisited/Signature-based Handling of Asserted Information using toKENs (STIR/SHAKEN). There’s no easy way to go around this obstacle. If your call center is not prepared for this change, then it could negatively impact and even potentially devastate your operational ability to effectively contact leads. You can work around this through smarter outreach strategies and effective management of Dialer IDs based on call volume and geography.

5. Leverage reliable data and analysis

The best telemarketing operations don’t just make phone calls and then close sales calls based on simple questions and basic information. The smartest telemarketing teams also ensure that their database consists of reliable data. The data fed to your dialers have to be verified and vetted if you want to get the best results from your dialing operations.

Reliable data is also critical for efficiency. This is why telemarketing managers need a dialer to provide flexibility in real-time and historical reporting. To be able to improve the Return-on-Investment (ROI), dialer managers need to be able to track the right call center Key Performance Indicators (KPIs), with detailed reports so they can optimize lead generation and track agent performance.

6. Integrate Artificial Intelligence (AI)

It’s been quite a while now since predictive dialers and AI technology tools were introduced to the call center industry. Presently, more and more telemarketing operations are adapting and actively employing AI to become more effective in engaging with their potential customers. With data flooding, AI also plays a pivotal role in giving you a competitive edge.

One of the key advantages of AI is its ability to sift through mountains of data and pre-qualify, sort, and farm out your leads. Even though people prefer to talk to live human agents, AI can radically streamline your inbound operations by simply sorting out leads and sending them to agents they’re familiar with. For outbound operations, AI can arm your telemarketers with more focused information about the potential customer.

7. Provide support for remote teams

The ongoing global pandemic has only hastened what was already a steady shift towards offsite work and remote collaboration. Because of the need to stay connected, telemarketers are learning to apply the first advantage provided by telemarketing— connecting agents to prospects through distance communications technology. More are shifting to remote collaboration arrangements.

Due to the need for call centers to stay on top of their operations through effective monitoring of their agents and teams, they are also starting to realize the need for internal communication and collaboration platforms and tools more suited to remote work and collaborative projects.

For instance, they’re realizing the need for technology that can support what used to be done through face-to-face team meetings, side-by-side (SBS) call monitoring, peer interaction and support, supervisor calls, and one-on-one engagement with leaders.

8. Study your analytics

One of the advantages of digital telemarketing is that phone calls are recorded. Phone calls are then listened to by a team of Quality Analysts (QAs) who go over the calls to find out if the telemarketing agent followed the spiels, best practices, as well as upselling tips given by the trainers and team leads. It’s also an opportunity to find gaps in call handling and identify missed opportunities and areas for improvement.

Taken together, all the phone recordings collated and reviewed by the quality assurance team consist of calls, data, figures, and statistics. All of these data can prove to be very useful if the management can sift through the massive information to learn more about their prospects, know their usual complaints, and study effective ways to overcome the resistance to sales or offers.

This is where analytics comes in. The best telemarketing teams would study the analytics of all the data available to predict the behavior of their prospects. They utilize all the strong analytics tools to make sense of the information, and how to move forward with their telemarketing campaigns and operations.

9. Train agents how to handle objections

Another thing you should do to improve the performance of your telemarketing operations is to train your agents some ways of handling objections. Objections are very common in sales calls. This is especially true in telemarketing since it’s easier to say no or hang up the phone.

telemarketing tips

Train your agents to embrace objections as part of the selling process. Objections will always be present in calls. Some people will definitely say no to what you’re selling, some even impolitely. You can teach your agents to work out the possible objections and prepare answers ahead as far as practicable, based on the key advantages and best features of the product or service offered. This way, they wouldn’t be surprised when a prospect objects.

10. Plan your operations

Plan your operations way ahead of time. Don’t just randomly assign prospects to your teams. Once you’ve sifted through the database, instructed your quality assurance team to review the call handling skills of your teams, studied analytics, and trained your agents on how to handle objections and follow through with upselling—then you also have to plan how to go forward with your operations.

You shouldn’t randomly farm out the prospects to your teams. Farm them out based on the call handling skills of your agents and the predicted behavior of the prospects. Use the data from your analytics to predict the typical objections based on the prospect’s profile and train your agents on how to overcome these specific objections using persuasive language.

Staying ahead of telemarketing

There are various ways of staying ahead in the telemarketing industry even with the technological and regulatory changes in the past several years. You can do so by following the given tips.

These tips will help streamline your operations and allow your team to engage with the clients smoothly. You can also read more on the current telemarketing techniques and update yourself with the latest trends.

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Articles Technology

6 reasons why you should use OpenAPI specification for your APIs

If the term “API Specification” seems intimidating for newbie developers, take comfort in the fact that the idea is not necessarily an unfamiliar one. Simply think of an elaborate toy car or toy robot model that comes with instructions for assembly, as well as individual parts. A well-written, well-designed blueprint for one of these will allow you to custom-build a model that looks and works exactly how it’s meant to. That also makes it a joy to do extra modification work, like painting parts or adding decals, to get the model to your liking.

In truth, the principle behind OpenAPI Specification, which is the API industry’s most popular specification format, is the same. OpenAPI Specification is meant to act as a blueprint for describing REST APIs, or APIs that follow the representational state transfer style of software architecture. Since its first iteration as Swagger, for the online dictionary service Wordnik, OpenAPI Specification has become the industry standard for similarly sophisticated web services. And that’s for good reason, as it has some special qualities that other API specification formats do not. Using this specification can help you design a REST API of top caliber, which in turn keeps your end users satisfied.

Here’s why you should actively use OpenAPI Specification for your API design, courtesy of the folks behind the powerful Stoplight OpenAPI editor. Read below to learn about this adaptable specification format and how it’ll improve the design work on your forthcoming REST API project.

It’s Both Human-Readable and Machine-Readable

The first major selling point of OpenAPI Specification is its compatibility. OpenAPI Specification is a format that’s both machine-readable (structured enough for a computer to read) and human-readable (interpretable by human users). Even without access to its source code, both human users and the machines at their disposal can decipher how the API is meant to work. They can also use OpenAPI Specification to determine what the API’s current range of abilities is. That’s a definite plus, as excellent design work done by humans and corollary work done by machines, like auto-generating code, is possible through OpenAPI Specification.

It’s Language-Agnostic

Another great quality of OpenAPI Specification is that it’s language-agnostic. The format can be used to describe REST APIs in a variety of programming languages, like JavaScript or Python. That means that you don’t have to suddenly learn a new programming language just to be able to design your REST API with OpenAPI Specification. Chances are, the format will accommodate you in your comfort zone.

It’s the Specification of Choice for the World’s Top API Mindshare

One important thing to note about adopting an API specification is that you won’t be the only one using it. It’s good to be involved in a community of users who can help you learn how to use the technology. Ultimately, the members of such a community will motivate you to do even better design work on your REST API. That’s definitely the case for the OpenAPI community, which houses some of the API industry’s most brilliant minds and most supportive peers. Your fellow OpenAPI developers can introduce you to new OpenAPI-related tools and show you the ropes on building excellent REST APIs using OpenAPI Specification.

It Gets Easier to Work with Time

It’s true that using OpenAPI Specification the first few times may be a little difficult. The format has a bit of a learning curve, especially for newbie developers. But few argue about it for very long, and they eventually get into the rhythm of coding their REST API with the format. What matters most is that OpenAPI Specification will provide you with a consistent, dependable system for describing APIs. Once you’ve gotten familiar enough with it, you’ll have a baseline for doing work on all types of REST API.

It Makes API Mocking and API Testing Efforts Twice as Efficient

Coding work isn’t the only task that OpenAPI Specification can help you with. It’s also great for evaluating your REST API’s performance before it hits the market, particularly for tasks like mocking and testing. Instead of creating new mocks from scratch, you may be able to use your OpenAPI editor to auto-generate mock responses or mock API servers. The same applies for auto-generating API tests—you can immediately come up with tests that actually match what’s stipulated in the API contract. You’ll be able to survey your REST API thoroughly and make the necessary adjustments. Best of all, this could take you half the time that it would have if you’d set up your own mocks or tests.

It Streamlines the Work of Making Awesome API Docs

One of the most popular uses for OpenAPI Specification is compiling API documentation, or reference materials that show consumers how to use the API. Your OpenAPI editor may be able to auto-generate parts of your API documentation, like its metadata, with exceptional speed and accuracy. It will save you a lot of trouble in putting reliable documentation together, and you’ll instantly have something good to show for your new product.

Conclusion: A Must-Have Piece of Technology for Developing REST APIs

For a greater guarantee of purposeful, consistent, and easily replicable design work on your REST API, consider adopting OpenAPI Specification. The technology continues to be relevant today, and will likely serve as the backbone for the next generation of model REST APIs. Count your project as OpenAPI’s next big success story and try out the specification for your upcoming API work.

Author Bio:
Monica Mendoza is a content writer and marketing professional based in Manila, Philippines. She spends a lot of time studying how technology continues to transform lifestyles and communities. Outside the office, she keeps herself busy by staying up-to-date with the latest fashion trends and reading about the newest gadgets out on the market.

Read Next: How Digital Transformation Starts with Software Development?

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Articles Technology Website Development

Top 10 web design trends in 2021

Who doesn’t want a great website design that stands out in the online world? Of course, everyone wants to get a creative showcase for their products and services.

Adobe surveyed 2,000 consumers few years back, and found that:

  • 73% of respondents prefer that the content “should be displayed well on the device.”
  • 66% of respondents crave content that is beautifully designed vs. simple and plain.
Image: Adobe

These figures show how important a good website design is, to stay on top of the game. An attractive website is the key to get new visitors and retain existing visitors. So, if you’re someone looking for ways to improve the design of your website, read this article to learn about the top 10 web design trends in 2021.

Top 10 Web Design Trends in 2021

Here are 10 web design trends that will help you make 2021 brighter.

01. Bold Colors

2021 is the year to use bold, bright, and saturated colors in your web design

A bold and bright color stands out from the background and vibrates with energy. Be creative and combine the colors properly to enhance your overall message and enhance the mood of the customers visiting your site.

Color shades that can help you add bold and bright effect to your website are:

  • Lime Green – refreshing and balancing
  • Fire Red – reveals strong emotions, enthusiasm and energy
  • Yellow – bold and positive
  • Black – Classic
  • Blue and Teal – health, calmness
  • Orange – extraordinary
Combination of bold, bright and saturated colors – bubly, the sparkling water company.
web design trends
Website – ToyFight
web design trends
Website – Bose

Another color trend that is being liked a lot is: vintage-inspired colors. Inspired by magazines and TV, designers are mixing vintage colors combined with contemporary styles to add a nostalgic touch to the website. Examples are sites like Charles the Bold and Banger’s.

The key is: Choose the right color per your brand and be consistent across your website.

02. Soft Animations

The animation trend in web design is growing in popularity. This works wonders especially when there is a need to showcase any important topic on a web page in a simple yet attractive way.

So, do not be afraid to break the boundaries and add fun and vitality on your web page this year by incorporating visuals that are animated.

How can you use animation in web design effectively?

  • To highlight a feature or critical information, for example, icons, photos, Call to Actions (CTAs) or price of the product
  • To reveal hidden or dropdown menus
  • To add mouseover effects for micro interaction, such as on gallery items
  • To make the banner image creative

Some examples of cool and astonishing animation are on these sites:

03. Neumorphism

Neumorphism is new in the UI design world. This design trend is the evolution of skeuomorphism, which involves integrating the real-world objects into UI designs. In simple terms, it means that you design a familiar object in such a way that it looks exactly like the real object. For example: the interface of the calculator on your computer.

Neumorphism is also about the color palette of the entire screen, which when you apply it to your design, provides a completely unique experience for the users.

web design trends
Neumorphism design from Filip Legierski

You can combine the neumorphism design on your website in this way:

  • Use highlights and shadows to give depth to the design
  • Use solid and gradient backgrounds
  • Use mild and subtle effects

04. Large Images

Think bigger in 2021! Use oversized, full-screen images on the main page with text overlay to make a statement and captivate your visitors.

Yes, you read it right. It might sound too loud but when used in the right manner, this style will make your web design look striking. Many websites use a detailed picture to express the company’s motto. When visitors see the image and it looks attractive to them, it forces them to stay on the site, explore options, and read more.

When choosing an image for your website, consider your brand goals first, find a picture that’s close to it, enhance the picture, and display it. Remember, it is not important that you use image in the entire background, you can just use it in your header and still look expensive.

See some great examples below:

web design trends
Website – Munesh
web design trends
Website – Local Adventure
web design trends
Website – The Children’s Society

05. White Spaces

White Space has been among the web design trends’ list for last few years. White Space in a website refers to the blank spaces in between your design components. Its main purpose is to provide well-balanced feel to your visitors, making it easier for them to navigate and read content. See example screenshot:

Image – Fraemohs Homes

Remember not to overdo the white space design. It is important that you keep a balance between white space and content because if it is not done right, then all the design elements and any text on it will seem to be disconnected, making it difficult to scan the page, which will ultimately reduce the attention of the users.

06. Variable Fonts

In the web design trends in 2021, variable fonts are in. It gives web designers a variety of options within a single font. You can expand, condense, add space, change width of the font to create the best look for your design.

They allow you gain more control while reducing your page loading speed. With this, you can expand your typography creativity and create energetic and dynamic forms in ways that were technically not possible before.

07. Geometric Patterns and 3D Graphics

A website with little or no visual design feels like a wall of content to the viewer. A site can provide all the necessary information, but without any visible interest, it may fail to create a conversion.

Modern designers are using geometric patterns and 3D elements to add uniqueness to their site, including flat shapes like diamonds, triangles, rectangles, polygons, gridlines, etc., as well as some modern elements like 3D shapes and floating objects.

This website uses 3D elements, floating objects and simple geometric lines – The Artery
web design trends
Example of geometric design in a website – The Imagineers

Level up and stylize your website this year with 3D and geometric designs.

08. Sliders are out of fashion

Image sliders look outdated now, and worse? They slow down your website loading speed and are less compatible with smartphones.

Then what? Videos are in.

Use a single image or video to display the best message to users instead of using multiple messages. The use of video in headers has proven to be the most attractive form of online content, therefore, it is no surprise that older sliders are losing their grip in upcoming web design trends.

Example: Altermind

09. Loading Speed and Accessibility

According to a Web Usability survey, most of the visitors (42%) would leave a website if it takes more than 10 seconds to load.

Thus, the functionality of a website is now an important aspect of web design. When designing a website, take care of the website loading speed, page responsiveness, and accessibility.

10. Dark theme

For some time, web designers continued to use white backgrounds to create free space in websites and mobile apps. Soon, the Dark Theme began trending and gained widespread recognition. We look forward to seeing this trend in 2021 as well.

See how Apple has used dark theme on its website which changed the entire look of their website.

web design trends
Website – Apple

How to design a beautiful website?

The web design trends in 2021 will involve bold, classic designs with minimalistic 3D effects, clean look, fast speed, and high performance.

Hope this article will help you design an attractive website by choosing and combining some upcoming trends as mentioned.

If you want to transform your website into a pretty one, ThemeChilly is a great option. They have some amazing modern ecommerce themes that can help you create a website that you don’t have to work upon from scratch and that your users will love.

Have we missed any web design trends that you know are going to be big in 2021? Let us know in the comments section!

Read Next: Top 11 Cyber Protection Solutions for Businesses – a comparison

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News Partnership Technology

Epsilon Becomes a London Internet Exchange Platinum Partner

Epsilon has been awarded Platinum status by the London Internet Exchange (LINX) under its ConneXions Partner Programme. The upgrade comes after a recent significant expansion of Epsilon’s managed capacity for connecting customers to the exchange via its Remote Peering service.

As a Platinum partner, Epsilon has been recognized by LINX for enabling regional and global network service providers and managed service providers to efficiently grow their presence with LINX and manage surging IP traffic demand.

The global connectivity provider serves a variety of customers which include gaming and digital media companies, over-the-top (OTT) providers and cloud computing service providers. Epsilon is able to bring global networks to two of LINX’s key interconnection hubs, London being one and also their exchange in Northern Virginia, LINX NoVA.

In March 2020, LINX saw a record-breaking peak traffic of 5.26 Tbps driven by growing internet usage in the wake of the coronavirus (COVID-19) pandemic. Remote working, increased content consumption and growing usage of cloud-based applications and services have driven record-breaking traffic volumes across the world’s largest internet exchanges (IXs).

“Increased internet usage is driving the demand for remote peering. We are enabling our customers to scale-up to meet growing demand, ensuring they can continue to deliver an optimized end-user experience,” said Mark Daley, Director of Digital Strategy & Business Development at Epsilon.

“IXs and the use of remote peering are critical for keeping the global internet running smoothly in challenging times like these. We’re proud to be playing a role in keeping people across the globe connected and helping our customers benefit from peering. Our Remote Peering solution provides secure and on-demand access to LINX at the click of a button thanks to the IX-API project,” he added.

In September 2019, Epsilon became the first global connectivity provider to adopt the IX-API, developed by LINX alongside the Amsterdam Internet Exchange (AMS-IX) and Deutscher Commercial Internet Exchange (DE-CIX).

IX-API automates the provisioning and configuration of interconnection services for peering at these three IXs. Epsilon’s customers and partners can now use Infiny to order and provision on-demand connectivity to LINX, AMS-IX, and DE-CIX in minutes.

“It is a unique and challenging time for businesses across the globe. The value of peering as well as partnership has come to the forefront of our industry. We are excited to see Epsilon become a platinum partner and continue to support more organizations to benefit from peering at LINX,” said Jennifer Holmes, Chief Commercial Officer at LINX. “The more peering options that are available to our members, the stronger our ecosystem becomes. It is great to have a partner like Epsilon to grow our exchange together and build on the initiatives that we’ve taken part in for the future.”

Epsilon offers remote peering at LINX via its software-defined networking (SDN) platform, Infiny. Remote peering allows more organizations to benefit from peering without the need to invest in physical presence at the IX. It brings users closer to where the content and services are hosted, keeping the traffic local to deliver a high-quality experience online.

READ NEXT:  Voice and visual expansions are internet’s next step in search tech

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Cybersecurity Newss Technology

Cybersecurity market in India to reach $3 billion by 2022: DSCI-PwC Report

With increasing technological advancements in India, the vulnerabilities in these technologies have also increased causing it to be exploited by threat experts of the cyber world for their own benefit. Cyberattacks across organizations involving phishing, malware and more have placed the critical information of governments, organizations and individuals at constant risk.

Thus, cybersecurity is gaining more attention than ever, not just in the news but also among industry leaders, policy makers and the public.

According to the estimates released by DSCI and PwC, the cybersecurity market in India is expected to reach an annual growth of 15.6% from USD 1.97 billion in 2019 to USD 3.05 billion by 2022, which is 1.5 times more than the global security market.

What are the main factors necessitating cybersecurity investments?

The report investigated the main reasons behind the high growth of cybersecurity in India. The factors contributing to this growth rate are:

  • Digital empowerment of the citizens by national and state level e-governance initiatives. Technology drivers involved Cloud computing, availability of information through devices, real-time information gathering via analytics, and more.
  • The attack on cyber security systems has increased about 292% in just two years, from 53,081 in 2017 to 2,08,456 in 2018. When surveyed, 91% respondents believed the cyber security incidents will increase in their sector by 2022.
  • Increasing regulatory norms across sectors.

ALSO READ: Companies investing in privacy programs get best returns: Cisco report

Key industry analysis

The cybersecurity market in India will be defined by top three sectors including banking and financial services industry (BFSI), information technology (IT) and information technology enabled services (ITeS), and the government, the report estimated. Other industries apart from the ones mentioned here include energy, healthcare and automobile.

cybersecurity
Source: DSCI-PwC Report

Overall, these sectors will account for 68% of the cyber market share. Some facts on the key sectors profiled in the report are:

  • BFSI Sector

BFSI sector is taking various steps to protect their IT infrastructure. It is divided into insurance companies, banking, and other financial institutions. According to the report, this sector has the highest investment (26%) in cyber security market. The main factors responsible for the drive involve technology adoption, increase in digital payments (annual growth – 20.2%), increased guidelines and regulations, and cyber attacks highly focused on core banking systems.

  • IT/ITES Sector

“The IT/ITeS sector is witnessing increased awareness on user privacy and is preparing for further regulations on data privacy,” as per the report.

42% respondents said that the main cause of cyber incidents in this industry is due to weak access control mechanism. Overall, this sector is expected to increase its spending on cyber security from USD 434 million in 2019 to USD 713 million by 2022.

  • Government Sector

India is among the top nations in ransomware attacks, and governments are constantly under the threat of cyberattacks all over the world. As per the same report, government in India is making strong commitment and steps to address cybersecurity issues. It is expected to invest USD 581 million by 2022.

Apart from these, healthcare is another major sector most affected by cyber crimes and is actively investing to address the issue by adopting e-health standards as well as security tools to protect electronic health data.

Apart from these, healthcare is another major sector most affected by cyber crimes and is actively investing to address the issue by adopting e-health standards as well as security tools to protect electronic health data.

Cybersecurity products and services’ analysis

Some of the key findings are:

Cybersecurity products

  • Data security products are growing at the fastest rate (22.2%) driven by emphasis on privacy and confidentiality.
  • Endpoint security products such as anti-virus and anti-spam software, exploit protection, continuous monitoring, etc. are growing fast driven by concern among business executives to protect high-profile endpoints. There is high demand for real-time endpoint attack detection software, due to which there is going to be an increase in the endpoint detection and response (EDR) solutions.
  • The IDR products will continue to be the most dominant product in the cyber security market at 32% of the product mix.
cybersecurity
Source: DSCI-PwC Report

Cybersecurity services

  • Security testing services involving penetration testing, web testing, application security, audits and reviews is expected to grow at the fastest rate (17.4%) as businesses are willing to prevent their systems from cyberattacks.
  • Incident response services are also growing (16.3%) due to high number and complexity in security breaches.
  • Security operations services is the most dominant by occupying 38% of India’s cyber security services market.
cybersecurity
Source: DSCI-PwC Report

With more than half a billion people in India going online today, the need to adopt right strategies by the government as well as the organizations is important to spot and respond to rapidly evolving cyber security threats in India.

Larger and mature organizations have already recognized the need and have incorporated additional measures to prepare systems as part of their security strategies. Both central and state governments have also taken strong initiatives to mandate cybersecurity to protect against and respond to breaches.

READ NEXT: India’s data centre industry to see threefold revenue growth in five years; to reach $3.2 bn by FY 2023-24

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News Newss Technology

Japan’s SBI Holdings Makes a $20m Strategic Investment in OpenLegacy

SBI’s investment accelerates its Internet banking and Moneytap initiatives while opening the door for OpenLegacy to the world’s second-largest mainframe market after the United States.

Tokyo-based SBI Holdings, the leading Japanese financial services company, has made a $20 million strategic investment in OpenLegacy, the market leader in microservice-based APIs for legacy and core systems.

SBI has made the investment based on OpenLegacy’s long-term technology promise as well as to accelerate its own digital transformation activities, using OpenLegacy’s technology to spearhead two key strategic efforts: building Internet banking across SBI’s growing portfolio of Japanese banks, and instituting Moneytap, a blockchain-based payment application in Japan and globally.

“OpenLegacy will enable our portfolio companies to quickly launch digital innovations, integrating, leveraging, and extending our legacy systems in a fraction of the time, all without changing the underlying systems,” said Yoshitaka Kitao, SBI Holdings President & CEO.

OpenLegacy’s platform is already being leveraged by Fortune 500 companies like Citi, Liberty Mutual, FIS, and BNP Paribas-Cardif, to name a few.

The solution reduces the time, cost and risk normally associated with digital transformation by connecting directly to legacy systems, automatically generating microservice-based APIs, and deploying on-premises or in the cloud. OpenLegacy reduces total cost of ownership by bypassing layers of middleware and delivers digital services without changing the back-end legacy system.

OpenLegacy further enables seamless integration into existing or new DevOps pipelines because of its compatibility with modern code development practices. Furthermore, by working with the development team to generate custom-built templates, site-specific standards can create consistently robust services at an unprecedented speed.

“SBI’s use cases demonstrate the range of achievements that OpenLegacy’s technology makes possible,” said Ron Rabinowitz, OpenLegacy’s President.

“The investment opens the door to Japan, the world’s second largest mainframe market. It is an important milestone in our global expansion; we’re now serving the world’s top clients across the United States, Europe, LATAM and Asia.”

READ NEXT: Companies investing in privacy programs get best returns: Cisco report

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Newss Technology

Raritan Introduces Economical New Generation KVM-Over-IP Switch and Serial Access for SMBs

Raritan® — a brand of Legrand®, and a leading provider of intelligent data center management and rack power distribution solutions, introduced its new generation KVM-over-IP switch designed for small to midsize businesses (SMBs), the Dominion LX II. For economical, reliable and secure remote access and management, the Dominion LX II provides one or two remote users and one local user Java-free, BIOS-level access and control of 8 or 16 servers (expandable up to 256 servers with tiering).

Dominion LX II

Standard productivity features such as virtual media, absolute mouse synchronization, directory server authentication, and PC share are all included in this new switch, enabling IT, data center, lab, and network administrators to remotely monitor computer and serial devices to maximize uptime, avoid travel and quickly resolve issues.

However, the Dominion LX II KVM-over-IP switch also represents a significant advancement over the previous generation by providing:

  • Java-free, BIOS-level, IP remote access
  • One or two remote users. One local user. 8 or 16 KVM ports
  • Single power supply & LAN port
  • VGA, DVI, HDMI, USB-C, and DisplayPort
  • Productive video performance for 1080p and 1200p video at 15 frames/second
  • Universal Virtual Media™ to transfer files, load software and boot an OS
  • Absolute Mouse Synchronization™
  • Manage up to 8 serial devices via Raritan DSAM modules
  • Integrated Switch / LCD drawer models (available 2Q 2020)

“The second-generation Dominion LX II KVM-over-IP switches are the perfect remote access solution for SMBs, designed to be secure, productive, and economical,” says Richard Dominach, Director of Product Management at Raritan.

“The 24/7, Java-free, web-based access helps maximize uptime, eliminate the need for on-site troubleshooting, and increase worker productivity—all while offering an affordable, enterprise-level connectivity solution for SMBs.”

For more information on the Dominion LX II, visit here.

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Newss Technology

Cloud backup and recovery feature now available for Microsoft Authenticator on Android

Microsoft has announced the availability of cloud backup and recovery for the Microsoft Authenticator app on Android. Now, Android users can use this feature to back up their credentials to cloud, and then easily transfer the credentials to new devices whenever needed.

Microsoft Authenticator is an app that is designed to help users securely sign into their accounts via two-factor authentication (TFA) process. This can enable users to have access to all Microsoft products and services without the need to add a password.

There is also a feature of Auto Backup in the app settings which will sync all the accounts the users set up. To turn this ON, users can navigate to Settings, then under Backup, turn the Cloud backup toggle on. Once toggled on, the account credentials of the users will be encrypted and stored with their Microsoft account.

“Once you turn cloud backup on, your data is encrypted and stored with your personal Microsoft account. Your account credentials stay updated when you add, delete, or edit your accounts,” wrote Alex Simons, Director of Program Management, Microsoft in a blog post.

These capabilities are generally available now for devices having Android version 6.6.0+. Users will need to update their app to start using the new features. The new feature requires users to use the same personal Microsoft account on the new device.

Microsoft will launch this feature first to the iOS app for its beta testers. Users can apply for the private preview here.

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Newss Technology Web Security

Millions of Exim email servers vulnerable to cyber attacks

A critical vulnerability has been found in millions of Exim servers which once exploited can enable potential attacker to run arbitrary code with root privileges.

All versions of Exim servers up to and including 4.92.1 that accept TLS connections are vulnerable, according to Exim team.

“The vulnerability is exploitable by sending a SNI ending in a backslash-null sequence during the initial TLS handshake. The exploit exists as a POC,” wrote Exim in a recent advisory.

The Exim team on September 4 published a warning on OSS Security mailing list regarding the security bug that was affecting Exim. On Friday, the team released the version 4.92.2 to address the critical issue.

This vulnerability in the Exim server (CVE-2019-15846) was discovered in July by a security researcher called “Zerons”. It allows an unauthenticated attacker to take advantage of the TLS ServerName Indicator and use this to send malicious code on servers that accept TLS connections.

The Exim software is a mail transfer agent (MTA) that works as a general and flexible mailer with extensive facilities for checking incoming e-mail. This software is widely popular, available for Linux and Windows, and is used by millions of internet-facing hosts. It is estimated to have served 57% of publicly reachable email servers on the internet.

Exim has full control of emails in cPanel. Thus, this issue is serious as remote access by any unknown attacker would lead to get the complete control of a vulnerable Exim server.

The Exim advisory highly encourages to update to the latest Exim 4.92.2 version immediately. In case users are unable to install the new version, they can simply ask their package maintainer for the updated version containing the backported fix.

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Newss Technology Web Security

Firefox 69 enables Enhanced Tracking Protection by default

Mozilla has released a new version of Firefox browser in order to strengthen the security and privacy for users.

The Foundation quietly made announcement last week in a blogpost. With release of Firefox version 69, Enhanced Tracking Protection (ETP) will be turned on by default for all users, which will block the third-party tracking cookies and crypto mining.

Mozilla started its Enhanced Tracking Protection in June as an optional feature, but this was limited to new users only. The company has finally made it available to all the users worldwide.

“With today’s release, we expect to provide protection for 100% of ours users by default. Enhanced Tracking Protection works behind-the-scenes to keep a company from forming a profile of you based on their tracking of your browsing behavior across websites — often without your knowledge or consent,” Marissa Wood, vice president of product at Mozilla explained in the post.

“Those profiles and the information they contain may then be sold and used for purposes you never knew or intended. Enhanced Tracking Protection helps to mitigate this threat and puts you back in control of your online experience,” she added.

Users will see a shield icon in the address bar when Enhanced Tracking Protection is enabled. If users want to track the companies that are blocked by Mozilla, they can simply click on the shield icon, navigate to the Content Blocking section, and then click on Blocking Tracking Cookies right next to Cookies.

Another new capability is a Script Mode, that will protect from fingerprint scripts. Users don’t want to run their fingerprint scripts on their browsers because these can include the computer configurations. Script Mode will be available by default in the future release.

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