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RackNap launches new version “Altair” integrated with Microsoft Electronic Software Distribution (ESD) and smart analytics

RackNap, the leading cloud service delivery and business automation platform, today announced that it has launched a new version – “Altair”. RackNap Altair is ‘designed to provide a simple, fresh and more intuitive user experience with multiple time-saving features’ for cloud service providers (CSPs) across the globe.

RackNap Altair also comes integrated with Microsoft Electronic Software Delivery (ESD). RackNap is a Microsoft preferred solution and with Microsoft ESD integration, it will empower Microsoft distributors to generate new opportunities and increase customer satisfaction by delivering a wide range of software electronically to the end customers, almost instantly.

RackNap Altair is a new-age automation platform for CSPs providing higher productivity, better usability, and stronger security to run the cloud services business. This will help both – Microsoft distributors, Direct CSPs and customers immensely. With ESD, the customers can easily place their order via an intuitive marketplace, powered by RackNap. Once they receive the product key(s) electronically via Microsoft, they can see, safely store and renew the products online from their customer portal.

Commenting on the new release, Sabarinathan Sampath, Senior Vice President, RackNap, said, “Cloud Service Providers need to constantly adapt themselves with constantly changing cloud industry landscape and RackNap Altair has been created to enable CSPs stay updated with new trends. It empowers the CSPs to do more in less time with smart features improving their efficiency and the profitability. Combined with new Microsoft ESD integration, it will help distributors to manage their business more efficiently with automation and maximize their opportunities with innovative offerings via product bundling.”

Sampath further added, “RackNap is also now tightly integrated with Plesk and Acronis which helps service providers to increase their revenue with a wider portfolio along with enhanced abilities to bundle services. More services are lined up for integration during the year.”

To know about RackNap Altair, please visit www.racknap.com

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10 telemarketing tips for 2021

The telemarketing landscape has changed so much from the days of the black rotary phone and yellow phone directory pages to the outbound call center era and mass telephone listings. One thing’s for sure—some of the most remarkable sales rallies were achieved by teams of telemarketing staff relentlessly dialing those phone numbers and engaging potential customers.

So much for that nearly superhuman achievement, but things are about to go through a massive shift again in the world of telemarketing. One of the innovations in telemarketing, which has been around for several years now is the autodialer. This technology is quite popular among organizations for remote dialing operations because of the need to make sure their dialers are not used for other purposes aside from telemarketing campaigns.

Telemarketing in an automated world

With the advent of automation in all sorts of business operations and the development of Artificial Intelligence (AI) tools, the use of automation technology in telemarketing is changing the industry even more. Here are a few things you can do to stay on top of the telemarketing field in 2021.

1. Don’t sound like a telemarketer

Yes, you read that right. The first thing you have to know to become an effective telemarketer is not to sound like a typical telemarketer. Be spontaneous and warm, if appropriate. Use everyday words, not jargon.

The call recipient has most likely received similar dozens, if not hundreds of sales calls. Spiels are very common, so try to be different. Try to sound like you really want to connect with the person you’re calling.

2. Use mass texting

Another innovation you can employ to create mass awareness about your marketing campaign is the mass text app. Although mass texting has been around for quite some time now, most of it was done through phone subscription arrangements with telephone carrier companies. The mass texting app takes telemarketing to the next level because everything is now done through an app that sends out your messages to target recipients.

Incorporating empathy into telemarketing engages the prospects and conveys an image of an organization that’s genuinely interested in helping meet the clients’ needs through the solution presented by the product or service you’re offering. Mass texting, in a nutshell, disseminates basic information about your product or campaign.

3. Stay ahead of regulatory compliances

There are current laws and regulations on the telecommunications industry that can affect telemarketing operations. And new and upcoming ones get added each year. Call centers and telemarketers need to be actively aware of the impact and of these rules and regulations.

These regulations are not just for big companies, since these can affect anyone in the business of contacting consumers. Thus, telemarketing and call center operations need to be more careful and think about how their operations can avoid fines and lawsuits by staying compliant with the Telephone Consumer Protection Act (TCPA).

4. Work around call blocking

One of the biggest challenges for telemarketers is the difficulty in getting potential customers to pick up the phone. Several factors contribute to this challenge, and the most common one is that phone carriers can now configure their systems to block calls based on certain algorithms. Also, some consumers download 3rd party apps that can block calls or report specific numbers as spam.

A procedural change that can affect telemarketing operations is a standard framework called Secure Telephone Identity Revisited/Signature-based Handling of Asserted Information using toKENs (STIR/SHAKEN). There’s no easy way to go around this obstacle. If your call center is not prepared for this change, then it could negatively impact and even potentially devastate your operational ability to effectively contact leads. You can work around this through smarter outreach strategies and effective management of Dialer IDs based on call volume and geography.

5. Leverage reliable data and analysis

The best telemarketing operations don’t just make phone calls and then close sales calls based on simple questions and basic information. The smartest telemarketing teams also ensure that their database consists of reliable data. The data fed to your dialers have to be verified and vetted if you want to get the best results from your dialing operations.

Reliable data is also critical for efficiency. This is why telemarketing managers need a dialer to provide flexibility in real-time and historical reporting. To be able to improve the Return-on-Investment (ROI), dialer managers need to be able to track the right call center Key Performance Indicators (KPIs), with detailed reports so they can optimize lead generation and track agent performance.

6. Integrate Artificial Intelligence (AI)

It’s been quite a while now since predictive dialers and AI technology tools were introduced to the call center industry. Presently, more and more telemarketing operations are adapting and actively employing AI to become more effective in engaging with their potential customers. With data flooding, AI also plays a pivotal role in giving you a competitive edge.

One of the key advantages of AI is its ability to sift through mountains of data and pre-qualify, sort, and farm out your leads. Even though people prefer to talk to live human agents, AI can radically streamline your inbound operations by simply sorting out leads and sending them to agents they’re familiar with. For outbound operations, AI can arm your telemarketers with more focused information about the potential customer.

7. Provide support for remote teams

The ongoing global pandemic has only hastened what was already a steady shift towards offsite work and remote collaboration. Because of the need to stay connected, telemarketers are learning to apply the first advantage provided by telemarketing— connecting agents to prospects through distance communications technology. More are shifting to remote collaboration arrangements.

Due to the need for call centers to stay on top of their operations through effective monitoring of their agents and teams, they are also starting to realize the need for internal communication and collaboration platforms and tools more suited to remote work and collaborative projects.

For instance, they’re realizing the need for technology that can support what used to be done through face-to-face team meetings, side-by-side (SBS) call monitoring, peer interaction and support, supervisor calls, and one-on-one engagement with leaders.

8. Study your analytics

One of the advantages of digital telemarketing is that phone calls are recorded. Phone calls are then listened to by a team of Quality Analysts (QAs) who go over the calls to find out if the telemarketing agent followed the spiels, best practices, as well as upselling tips given by the trainers and team leads. It’s also an opportunity to find gaps in call handling and identify missed opportunities and areas for improvement.

Taken together, all the phone recordings collated and reviewed by the quality assurance team consist of calls, data, figures, and statistics. All of these data can prove to be very useful if the management can sift through the massive information to learn more about their prospects, know their usual complaints, and study effective ways to overcome the resistance to sales or offers.

This is where analytics comes in. The best telemarketing teams would study the analytics of all the data available to predict the behavior of their prospects. They utilize all the strong analytics tools to make sense of the information, and how to move forward with their telemarketing campaigns and operations.

9. Train agents how to handle objections

Another thing you should do to improve the performance of your telemarketing operations is to train your agents some ways of handling objections. Objections are very common in sales calls. This is especially true in telemarketing since it’s easier to say no or hang up the phone.

telemarketing tips

Train your agents to embrace objections as part of the selling process. Objections will always be present in calls. Some people will definitely say no to what you’re selling, some even impolitely. You can teach your agents to work out the possible objections and prepare answers ahead as far as practicable, based on the key advantages and best features of the product or service offered. This way, they wouldn’t be surprised when a prospect objects.

10. Plan your operations

Plan your operations way ahead of time. Don’t just randomly assign prospects to your teams. Once you’ve sifted through the database, instructed your quality assurance team to review the call handling skills of your teams, studied analytics, and trained your agents on how to handle objections and follow through with upselling—then you also have to plan how to go forward with your operations.

You shouldn’t randomly farm out the prospects to your teams. Farm them out based on the call handling skills of your agents and the predicted behavior of the prospects. Use the data from your analytics to predict the typical objections based on the prospect’s profile and train your agents on how to overcome these specific objections using persuasive language.

Staying ahead of telemarketing

There are various ways of staying ahead in the telemarketing industry even with the technological and regulatory changes in the past several years. You can do so by following the given tips.

These tips will help streamline your operations and allow your team to engage with the clients smoothly. You can also read more on the current telemarketing techniques and update yourself with the latest trends.

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Jelastic and Togglebox announce partnership to spread advanced PaaS on US market

Jelastic, the multi-cloud Platform-as-a-Service company announced a partnership with Togglebox, a leading US provider of cloud computing, hosting services, and hosting infrastructure headquartered in Philadelphia, and data centers located in Texas and Pennsylvania.

The data centers of the Togglebox are audited under SSAE 18 SOC 2 Type II and PCI-DSS. Personalized, export support is available 24/7/365 to their customers, and the company controls 26,775 data points from their servers every 15 seconds to ensure high performance and identify any issues to resolve before affecting customers.

Ruslan Synytsky, CEO and co-founder of Jelastic says, “Companies across different industries accelerate their cloud adoption and require more sophisticated infrastructure management. Jelastic is empowering hosting service providers like Togglebox to be more competitive and exceed their customers’ expectations with a feature-rich PaaS and cost-effective pay-per-use pricing model.”

The Forrester Now Predictions 2021: Cloud Computing Report released in Q4 2020 estimates that at the end of 2021, the majority of companies (60%) will leverage containers on public cloud platforms and 25% of developers will take advantage of serverless platforms. Jelastic is assisting organizations like Togglebox and their customers to stay ahead of this curve.

With this partnership, Togglebox plans to offer Jelastic’s renowned auto-scaling, pay-for-use pricing model, and managed platform-as-a-service offerings to all of its customers.

Matthew AyresTogglebox CEO says “Jelastic was built for hosting providers so it provides Togglebox all the features we need to stay competitive and deliver the best technology and flexibility to our customers. Our partnership with Jelastic provides numerous next-generation features to our existing client base and will also deliver an economical alternative to AWS and Azure which will support our ongoing business growth.”

Most customers of Togglebox run WordPress and moving to a Managed WordPress Cluster will be the next step for them in order to scale, enhance uptime, and reduce page load times. The support that Jelastic already provides for WordPress will make this complete process seamless.

Togglebox’s partnership with Jelastic also gives an eagerly-anticipated response to requests from Togglebox customers for Kubernetes, Docker, and Database-as-a-Service products, which they will confidently offer now. In addition, as a result of the new collaboration, the Togglebox support team will be able to concentrate completely on application support, reducing the amount of server management requests, and improving customer satisfaction.

Read Next: Four hacks to get consumer insights for your brand

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LogRhythm launches new programs to better support its users

LogRhythm, the company powering today’s security operations centers (SOCs), announced multiple areas of growth as a result of customer- and employee-centric initiatives implemented in 2020.

These include increasing the amount of data being protected by users of the LogRhythm NextGen SIEM Platform and the introduction of new programs designed to promote overall employee well-being. Besides supporting the employees’ and customers’ successes in challenging times, these initiatives also fueled the business and formed the basis for LogRhythm to extend its market presence in 2021.

Customers Protect More Data with More Predictability

The response for LogRhythm’s True Unlimited Data Plan (TUDP) services has proved to be a win for the company and its customers. Not only has LogRhythm’s membership sales increased over 20 times, but more importantly, it’s clear that the customers are seeing the value. On average, existing LogRhythm customers who moved to TUDP grew data ingestion by 13 percent year-over-year, with some customers more than doubling their data collection. This change has enabled customers to protect their remote workforce regardless of whether they need to allocate more budget to cover costs in the coming year.

LogRhythm Commits to More Frequent Releases While Enabling Top-Tier Customer Support

With more data collected, customers get a better insight into their environments and can quickly detect and respond to the latest cyberthreatsNext is, making sure that the customers have an easy to implement capabilities for threat hunting and analysis. Also, efficient support to them to help them realize the benefits of SIEM as quickly as possible.

In 2020, this resulted in smaller, more frequent product releases and the introduction of two new unique professional service offerings. The variety of releases included out-of-the-box detections for the latest additions to the MITRE ATT&CKTM framework, graphical features to visualize connections between users and hosts, and integrations to automate malware detection and remediation.

The professional service offerings — Technical Account Manager (TAM) and Service Account Management (SAM) — help customers gain value from their deployment faster, enhance the accuracy of their platform’s threat detection capabilities, ensure platform health, and guide customers to become LogRhythm power users.

LogRhythm Prioritizes Supporting Employees and the Community

To ensure LogRhythm employees were properly supported during challenging times, the company created a Work Evolution task force and focused heavily on its Diversity, Equity and Inclusion (DE&I) initiatives. These efforts ensure an open flow of communication exists between employees and management, promote the importance of mental health, and offer skill-building mentorship programs. Every individual within the company deserves to have their perspectives, needs, and voices heard and met, and LogRhythm will continue expanding these programs through 2021.

LogRhythm also focused on giving back to the local community through its Logiving Committee, a group of employees committed to providing financial support, global community outreach and education. The Committee supported 17 different organizations in 2020, with major focuses including non-profits addressing challenges related to COVID-19 and Colorado wildfires.

Additionally, LogRhythm’s co-founders established the LogRhythm Community Fund, which has dispersed $41,000 to support frontline organizations providing relief throughout the pandemic and members of the LogRhythm community who have been personally impacted.

Looking Ahead to Continued Product Excellence in 2021

“Our mission — to relentlessly protect organizations from current and future cybersecurity threats — has never been more relevant than it is today,” said Mark Logan, CEO of LogRhythm. “The pressure on today’s security teams is immense, and we are fully committed to supporting them. We’ve spent the past year strengthening and expanding our development team to enhance our solutions and alleviate that pressure, and in 2021, we’re excited to facilitate their success with our set of evolving, industry-leading security solutions.”

And 2021 has already seen LogRhythm make notable moves for innovation and platform leadership. On January 13th, the company announced the acquisition of MistNet, a cloud-based analytics platform that delivers vast network visibility and accurate threat detection. The acquisition will allow LogRhythm to deliver intelligent, machine learning-based detection and response capabilities that incorporate network detection, user and entity behavior analytics (UEBA), endpoint detection and response data (EDR), and additional MITRE ATT&CK detections to solve current and emerging security and risk problems.

In the coming months, customers can expect to learn more about how they can use the MistNet technology to supplement their threat detection and response capabilities, as well as look forward to additional innovation and product releases.

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Iron Mountain data centers to expand data center footprint to India

Iron Mountain, the storage and information management services company, has announced that it has agreed to form a joint venture with Web Werks, one of India’s leading colocation data center providers. Iron Mountain anticipates investing $ 150 million in the next two years and is projected to be a majority investor in the venture after the investment period. The first transaction stage is anticipated to close within the next 90 days, subject to customary closing conditions.

Web Werks serves three Tier 3, carrier-neutral data centers in Delhi NCR, Mumbai, and Pune. This investment allows Web Werks to quickly extend its operations to its three existing markets and later Hyderabad, Bangalore, and Chennai. Iron Mountain Data Center is investing this to support and expand its existing hyper scale, content, network, and enterprise customers in the rapidly growing pan-India region.

With a 225,000 square feet footprint, Web Werks maintains 6 Points of Presence (POPs) worldwide, delivering 4 megawatts (MW) of capacity, supporting 6,000+ servers and more than 850 clients. Web Werks gives access to strong, content and cloud providers, and a neutral interconnection ecosystem of carriers, involving more than 160 Internet service providers (ISPs) and 6 Internet exchanges.

As market leaders in hyper-connected data centers, Web Werks supports a wide base of well-known brands including banking, enterprises, insurance (BFSI), financial services, and small and medium enterprises (SMEs) who require efficiency in deployment to scale their businesses.

“This investment reflects Iron Mountain’s commitment to invest in high growth, good return global markets to continue to meet our customers’ requirements. The India data center market is projected to grow rapidly in the coming years and we are excited to be an early mover into a market where the demand is high and the supply is low,” stated Mark Kidd, Executive Vice President & General Manager, Iron Mountain Data Centers.

“Web Werks has a highly respected and seasoned leadership team and we are delighted to not only support their continued growth and success, but also to provide our existing Iron Mountain data center customers access to this growing and thriving market,” he added.

India is the second largest telecom market all over the world. As per JLL’s recent report, India’s Colocation Data Center market size is anticipated to increase by 20% (from 375MW in 2020 to 1,078MW in H1 2020). As of December 2020, the Global Data Center Colocation and Interconnection Report, by Structures Research (SR), the Asia Pacific region will account for half of the global colocation market by 2025 driven by large emerging markets such as India.

The SR report identifies Pune and Mumbai as major opportunity markets in India, with a combined estimated MW of significant IT load capacity growth to reach more than 470MW by 2025. “India provides an important next step in expanding our Asia Pacific footprint,” stated Michael Goh, General Manager Asia Pacific at Iron Mountain Data Centers. “We have seen very strong regional demand from our global customers following the grand opening of our Singapore data center, SIN-1, in 2019.”

“Joining forces with the Iron Mountain Data Center team will further solidify Web Werk’s leadership position in the pan-India region and among the broader set of global customers,” stated Nikhil Rathi, CEO, Web Werks. “Web Werks and Iron Mountain Data Centers are fully committed and aligned to grow and scale in order to meet the digital transformation and interconnection needs of our customers. The Joint Venture is expected to be among the select few data center operators with assets across all major cities and also have both Hyperscale and dense interconnection expertise. We look forward to the collaboration and continued success.”

Deutsche Bank acted as the exclusive financial advisor to Web Werks on the fund raise. Khaitan & Co and EY acted as the exclusive advisors to Web Werks respectively.

Cyril Amarchand Mangaldas and PWC India acted as advisors to Iron Mountain on this transaction. JLL acted as an introducing partner to both parties.

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Legrand acquires Champion ONE brands, Champion ONE, Approved Networks, and U.S. Critical

Legrand, the global specialist in digital building, electrical, and data center infrastructures, announced today that it acquired from A&M Capital Opportunities the Champion ONE (C1) family of brands, a leading provider of optical networking components and solutions for the data center, content provider, telecommunication, and enterprise markets. Today’s news marks the latest move by Legrand to support the growing need for highly available, reliable, and scalable power & connectivity solutions for data center and mission-critical IT.

With lab, warehouse, and office locations in both CA and Independence, Lake Forest, OH, the C1 family of brands, which involves Approved Networks, Champion ONE, and U.S. Critical, will join previous acquisitions AFCO, Raritan, Ortronics, Electrorack, Starline, and Server Technology in Legrand North and Central America’s Data, Power and Control (DPC) division.

“The C1 family of brands complement Legrand’s previous acquisitions to provide strong world-class engineering talent for unrivaled, customized IT infrastructure solutions,” said John Selldorff, President and CEO, Legrand North and Central America. “In addition, the acquisition expands our extensive mission-critical customer footprint and our reach in emerging tech, 5G and the evolving content delivery markets. We look forward to offering customers and partners our new enhanced solutions.”

Going forward, the acquisition will be strong as this will help the C1 family of brands increase its sales and channel relationships as its vendor-agnostic transceivers are introduced to the partners of Legrand’s extensive IT industry.

“Legrand is a visionary that combines best-of-breed technologies to uniquely engineer world-renowned solutions for mission-critical facilities,” said Michael Rapp, CEO, C1 family of brands. “We are excited to work closely with their engineering, marketing, and sales teams to broaden our reach in support of today’s evolving data center requirements.”

Read Next: Top managed services for your company

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Bridge Data Centres Expands Footprint in Malaysia With Third Data Centre

Singapore-headquartered Bridge Data Centres (Bridge), a leading hyperscale and wholesale and carrier-neutral data centre provider in APAC, announced that it will be building a third data centre in Malaysia, that will have the IT capacity to deliver 16 megawatts (MW).

The state-of-the-art facility, dubbed MY03, is located at Bukit Jalil region of Kuala Lumpur and is scheduled for service readiness in Q2 2022.

Mr Lim Dz Shing, President of Bridge said, “We are delighted to have embarked on this expansion journey in Malaysia, which is witnessing an accelerated demand for quality and scalable data centre providers due to digital transformation and cloud adoption across the country. The new data centre will combine with the two existing nearby facilities and form a hyperscale data centre cluster, to provide our clients with a highly scalable and reliable solution in a cost-effective manner.

Bridge’s two current data centres located in Cyberjaya area can support a total IT capacity of 20MW. It is built to serve customers in various industry sectors, including technology companies, financial institutions, government, and large CSPs (cloud services providers).

We are extremely proud of Bridge Data Centres’ commitment and their continuous support in Malaysia as it will help propel Malaysia’s progression to becoming a regional data centre hub and reinforcing the nation’s position as the Heart of Digital ASEAN. While more businesses in Malaysia have started to understand the value of data and the benefits it brings to the local economy, especially in terms of job creations and upskilling of the local workforces, MDEC will continue to inspire digitally-skilled Malaysians and digitally-powered businesses on their data transformation journey,” said MDEC’s Chief Executive Officer Pn. Surina Shukri.

The bridge is a subsidiary of Chindata Group, which was listed on the Nasdaq in September 2020.

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TeleGeography’s WAN Geography Benchmarking tool reveals the top hyperconnected enterprise networking hubs

TeleGeography, a worldwide telecommunications market research and consulting company, has introduced its WAN Geography Benchmark tool to let customers to spot the most connected data center facilities across the world and choose local and global hubs based on more than a million data points.

The WAN Cost Benchmark offers detailed analysis of which data centers are the best fit for an enterprise’s preferences and locations. It offers customized recommendations for optimizing network architecture for the cloud, with a methodology that ranks data centers based on priorities set by the enterprise user.

A sample dataset shared by TeleGeography evaluated data center connectivity and cost using 10 global cities based on their prevalence in real multinational enterprise networks. Cities included were Frankfurt, London, Hong Kong, New York, Los Angeles, Tokyo, Shanghai, Sydney, Mumbai, and Mexico City.

In this scenario, Equinix FR5 (Frankfurt), Telehouse London Docklands West (London), CoreSite LA1 (Los Angeles), MEGA-I (Hong Kong), and Equinix HK 1 (Hong Kong) had the highest number of carriers present at their facilities. Equinix FR5 leads the segment with 166 carrier networks available and 37 cloud access providers, offering enterprises a hyperconnected hub for local, global, and cloud connectivity.

“Each data center facility has its own unique characteristics and offers different advantages. Network designers and managers have over 4,000 data centers and hundreds of carriers to consider when growing their international presence. The WAN Geography Benchmark delivers bespoke scoring for each facility based on an enterprise’s individual requirements. It removes the complexity from decision making and enables enterprises to develop business cases with reliable and trusted data,” said Greg Bryan, Senior Manager, Enterprise Research at TeleGeography. “We give enterprises the tools to understand the opportunity in each facility and build the networks they need.”

Top data center locations from this sample scenario, based on the model’s scoring system, which considers distance (i.e., location within the metro area), cloud connectivity, carrier connectivity, and price—were: Coresite (in Los Angeles), TELEHOUSE (London), SUNeVision (Shanghai and Hong Kong), GPX Global Systems (Mumbai), and Equinix (Frankfurt, London, New York, Mexico City, and Sydney).

The WAN Cost Benchmark is powered by TeleGeography’s extensive research into the geography of carrier point of presence locations, data centers, cloud regions and on-ramps, and global bandwidth pricing.

“When it comes to selecting data centers and carriers to support a wide-area network, two major challenges are scale and competing priorities. Network designers and managers need to take a lot of factors into consideration such as office proximity, cost and connectivity. This can be a very timely and costly process without the right tools,” said Tim Stronge, Vice President of Research at TeleGeography. “Our WAN Geography Benchmark simplifies and automates the process and makes mission-critical data and insights immediately available. This empowers enterprises and enables them to find the right facilities for meeting their business objectives.”

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6 reasons why you should use OpenAPI specification for your APIs

If the term “API Specification” seems intimidating for newbie developers, take comfort in the fact that the idea is not necessarily an unfamiliar one. Simply think of an elaborate toy car or toy robot model that comes with instructions for assembly, as well as individual parts. A well-written, well-designed blueprint for one of these will allow you to custom-build a model that looks and works exactly how it’s meant to. That also makes it a joy to do extra modification work, like painting parts or adding decals, to get the model to your liking.

In truth, the principle behind OpenAPI Specification, which is the API industry’s most popular specification format, is the same. OpenAPI Specification is meant to act as a blueprint for describing REST APIs, or APIs that follow the representational state transfer style of software architecture. Since its first iteration as Swagger, for the online dictionary service Wordnik, OpenAPI Specification has become the industry standard for similarly sophisticated web services. And that’s for good reason, as it has some special qualities that other API specification formats do not. Using this specification can help you design a REST API of top caliber, which in turn keeps your end users satisfied.

Here’s why you should actively use OpenAPI Specification for your API design, courtesy of the folks behind the powerful Stoplight OpenAPI editor. Read below to learn about this adaptable specification format and how it’ll improve the design work on your forthcoming REST API project.

It’s Both Human-Readable and Machine-Readable

The first major selling point of OpenAPI Specification is its compatibility. OpenAPI Specification is a format that’s both machine-readable (structured enough for a computer to read) and human-readable (interpretable by human users). Even without access to its source code, both human users and the machines at their disposal can decipher how the API is meant to work. They can also use OpenAPI Specification to determine what the API’s current range of abilities is. That’s a definite plus, as excellent design work done by humans and corollary work done by machines, like auto-generating code, is possible through OpenAPI Specification.

It’s Language-Agnostic

Another great quality of OpenAPI Specification is that it’s language-agnostic. The format can be used to describe REST APIs in a variety of programming languages, like JavaScript or Python. That means that you don’t have to suddenly learn a new programming language just to be able to design your REST API with OpenAPI Specification. Chances are, the format will accommodate you in your comfort zone.

It’s the Specification of Choice for the World’s Top API Mindshare

One important thing to note about adopting an API specification is that you won’t be the only one using it. It’s good to be involved in a community of users who can help you learn how to use the technology. Ultimately, the members of such a community will motivate you to do even better design work on your REST API. That’s definitely the case for the OpenAPI community, which houses some of the API industry’s most brilliant minds and most supportive peers. Your fellow OpenAPI developers can introduce you to new OpenAPI-related tools and show you the ropes on building excellent REST APIs using OpenAPI Specification.

It Gets Easier to Work with Time

It’s true that using OpenAPI Specification the first few times may be a little difficult. The format has a bit of a learning curve, especially for newbie developers. But few argue about it for very long, and they eventually get into the rhythm of coding their REST API with the format. What matters most is that OpenAPI Specification will provide you with a consistent, dependable system for describing APIs. Once you’ve gotten familiar enough with it, you’ll have a baseline for doing work on all types of REST API.

It Makes API Mocking and API Testing Efforts Twice as Efficient

Coding work isn’t the only task that OpenAPI Specification can help you with. It’s also great for evaluating your REST API’s performance before it hits the market, particularly for tasks like mocking and testing. Instead of creating new mocks from scratch, you may be able to use your OpenAPI editor to auto-generate mock responses or mock API servers. The same applies for auto-generating API tests—you can immediately come up with tests that actually match what’s stipulated in the API contract. You’ll be able to survey your REST API thoroughly and make the necessary adjustments. Best of all, this could take you half the time that it would have if you’d set up your own mocks or tests.

It Streamlines the Work of Making Awesome API Docs

One of the most popular uses for OpenAPI Specification is compiling API documentation, or reference materials that show consumers how to use the API. Your OpenAPI editor may be able to auto-generate parts of your API documentation, like its metadata, with exceptional speed and accuracy. It will save you a lot of trouble in putting reliable documentation together, and you’ll instantly have something good to show for your new product.

Conclusion: A Must-Have Piece of Technology for Developing REST APIs

For a greater guarantee of purposeful, consistent, and easily replicable design work on your REST API, consider adopting OpenAPI Specification. The technology continues to be relevant today, and will likely serve as the backbone for the next generation of model REST APIs. Count your project as OpenAPI’s next big success story and try out the specification for your upcoming API work.

Author Bio:
Monica Mendoza is a content writer and marketing professional based in Manila, Philippines. She spends a lot of time studying how technology continues to transform lifestyles and communities. Outside the office, she keeps herself busy by staying up-to-date with the latest fashion trends and reading about the newest gadgets out on the market.

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Japan Datacenters: Market Insights 2021

Japanese datacenters are reshaping the country’s economy. Want to know how?

W.Media is hosting a one-of-a-kind webinar on 20th January, Wednesday, 10:30-12 PM (GMT+9) dedicated to Japan’s data centre industry, with top-level speakers including:

  • Tsutosomu Yoneyama, PTS Consulting Japan
  • Rui Takei, BICSI
  • Dominik Steiner, 650; VPC Asia KK
  • Takuya Yusa, NTT Facilities
  • Paul Dwyer, Equinix
  • Wong Ka Vin, DC1st

Registrations for this event are open on the official site. Alternatively, you can register using this link.

The datacenter market of Japan is making a huge impact on the country’s national economic landscape.

This new growth is attributed to the accelerated digital technologies adoption across industries and an increased amount of speculation from many foreign companies across private and public sectors.

A vast majority of this development can be seen in the Tokyo metropolitan area, followed by Osaka.

The Japanese government has also inked a deal to migrate all big and small HR systems to the cloud by the year 2025. It is a sign of cross-country embrace of cloud technologies and seems to gradually transform the country.

Though the data center market in Japan is experiencing huge and increased investment, there is a pressing need to ensure that these investments are sustainable. For this, the country data centers are looking forward to renewable and energy-efficient data center power and cooling solutions.

On the other hand, the increasing need for remote work and the growth of IoT is driving the cloud services market to an incredible 15% CAGR. But if companies need to capitalize on this explosion of data, it is integral to scrutinize where this data is being held – the datacenters.

JOIN W.Media at this upcoming webinar as they focus on the Japanese data center market: its business prospects, technological breakthroughs, and future trends.

Tune in on 20th January to meet world-class speakers, hear market analysis, and get your questions answered.

Join the conversation today! https://w.media/japan-datacenters-market-insights/

Tune In to Hear
– [Keynote]: Hyperscale Deployment: How Japan is meeting the Surge in Demand
– [Keynote]: Navigating Local Regulations
– [Panel Discussion]: Japan’s Datacenter Outlooks: What makes Japan such a lucrative market?
– [Keynote]: How to Grow and Sustain the Engineering Talent Pool

Interested in Speaking at or Sponsoring this event? Please reach out to W.Media at hello@w.media for more information.

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