“FCEDA provides a wide array of services to guide businesses with their expansion to Fairfax County” –Juhi Naithani, Business Development Manager, FCEDA

While establishing its presence globally, every business needs to have a strategic plan for expansion, as well as to utilize all the resources available to them in the target market. The plan should include research, a budget, timeline, objectives, and monitoring process.

Fairfax County is considered one of the best business locations around the world. Businesses choose Fairfax County for several reasons—60% of the adult population holds a bachelor’s degree or higher, has a large technology presence and impeccable quality of life, having around 9,000 technology firms, to name a few.

We recently interviewed Juhi Naithani, International Business Development Manager, Fairfax County Economic Development Authority (FCEDA), to know why businesses choose to expand to Fairfax County, how FCEDA helps in doing so, crucial steps for global expansion and more.

1. Let’s begin with a brief introduction of Fairfax County Economic Development Authority (FCEDA). What is the mission of the authority?

The Fairfax County Economic Development Authority (FCEDA) promotes Fairfax County, Virginia, USA as one of the world’s best business locations. Business growth helps Fairfax County fund public services such as a top-ranked public-school system, infrastructure, parks, and recreational facilities, that improve the quality of life. A seven-member board of Fairfax County business leaders oversees the work of the authority, which is funded by the Fairfax County government.

The FCEDA has three marketing divisions—National, International, and Business Diversity – that work with companies interested in starting, expanding and relocating businesses to Fairfax County. The FCEDA also has market intelligence, real estate services and communications divisions.

In addition to its headquarters in Tysons, Fairfax County’s largest business district, the FCEDA has permanent offices in Bangalore/Mumbai, London, Los Angeles, Berlin, Seoul and Tel Aviv to assist with the marketing effort and handle the increasing number of international companies interested in establishing operations on the east coast of the U.S. Of course, we want them to land in Fairfax County!

2. From starting a career in the paper industry to handling the international business development at FCEDA, please share a quick overview of your roles throughout your career.

My first job was in business development and marketing for a family-owned paper technology firm in India, working with principals from all over the world while catering to clients in India. That sparked my interest in marketing as well as international business. I then moved to the United States and completed an MBA program at Quinnipiac University in Connecticut. Earning the MBA solidified my interest in marketing and, following graduation, I began teaching marketing and business classes at Quinnipiac.

At the same time, I developed an interest in intercultural training. While teaching at Quinnipiac, I established my own practice, providing intercultural training and international business consulting to business leaders and government entities.

From my professional experience in India, working with international companies, as well as my personal experience from immigrating to the United States, I realized how important it is for business leaders to understand a culture and a workforce that is much different than their own when expanding to a foreign market. I enjoyed this work because it allowed me to work with clients across sectors and industries.

It was during this time that I moved from Connecticut to Northern Virginia (Fairfax County). After my move, I decided to begin exploring job opportunities within the area. I came across an opening at the FCEDA for an international business development manager for India and Canada, so I applied and have been with the FCEDA since then.

3. What inspired you to join FCEDA when you were owning your own international consulting firm?

I enjoyed working with individuals and businesses one-on-one all over the country, but because of Fairfax County’s heavy international focus and the FCEDA’s ongoing efforts to attract and retain international firms, I realized my skills could be of greater use in assisting those efforts right here where I live.

I find this job incredibly fulfilling because I am able to draw on my personal and professional experiences of what it is like to adapt to new culture, both professionally and personally.

4. Why do businesses choose to start, expand, or relocate to Fairfax County? How does FCEDA help businesses in this?

Fairfax County was the first U.S. county to establish a presence in India, and it has a long history of working with Indian businesses. We know the Indian market well, and know what Indian businesses are looking for when they decide to do business globally.

Businesses choose Fairfax County because of its highly educated workforce. It has one of the top-ranked school districts in America, and more than 60 percent of the adult population holds a bachelor’s degree or higher. As part of the Washington, D.C., metro area, it has a convenient location along the eastern seaboard only a short distance from major cities such as Boston and New York. And it has a large technology presence and impeccable quality of life. The county has close to 9,000 technology firms, directly accounting for more than 149,000 employees.

5. What according to you are the key steps for successful global business expansion?

It is important for businesses to have a strategic plan for expansion as well as to utilize all the resources available to them in the market in which the company wants to expand.

Regardless of your company’s size, you should always have a plan for expansion. This plan should include research, a budget, timeline, objectives, and monitoring processes. To make the expansion a success, make sure you explore and use every available resource. Do your homework—many state and local governments have organizations with dedicated resources to assist with international expansion. For example, the FCEDA provides a wide array of services such as one-on-one business counseling sessions and helping to identify possible real estate locations, to guide businesses with their expansion, every step of the way.

6. Many Indian companies are going global, including OYO and Ola. Are there any companies from India that have expanded to Fairfax County?

Yes, there are about 30 Indian companies with a presence in Fairfax County, and I have been fortunate to work with many of them during their expansion process into the area. Examples of such companies include the Hyderabad-based pharmaceutical company Granules India, which established its Fairfax County presence in 2014 and announced a $35 million investment in 2017, which includes expanding their manufacturing and research and development facility in Fairfax County.

Another company is Mumbai-based Tata Communications, which established its Fairfax County presence in 2004 and holds an annual anticipated growth of 15 percent.

7. Please throw some light on the need for intercultural training or cross-cultural training for corporates. How important is it for companies expanding globally?

Intercultural training is extremely important for business leaders to understand the norms and mores of the workforce they are employing. Difference between individuals can be a combination of cultural, ethnic, generational and national. There is an added layer of complexity from functional culture differences, for example marketing versus finance versus engineering departments of a company.

When expanding globally, the host culture can hold a completely different view on the importance and meaning of business-related issues than those held by the expanding business. For example: deadlines. The meaning, emphasis and implication of meeting or not meeting a deadline can vary across cultures. For a business to be successful in the host market, it must understand all these differences and how to navigate them.

8. In 2015, Site Selection magazine named FCEDA as one of the top 10 economic development groups in North America. Please brief us about this achievement.

The FCEDA prides itself on its many pioneering initiatives over the years: creating an international division to market overseas and creating offices in important technology markets overseas such as Bangalore and Mumbai, for example. Our global initiatives have increased the number of foreign-owned firms here to more than 430 and diversify our economic base. The FCEDA was honored in 2005 to be named one of the top 10 economic development groups by Site Selection magazine.

Site Selection, published by Conway Data, Inc., is a leading publication written for corporate executives who make decisions about business locations. Award winners were selected according to their overall performance in these categories: Total capital investment; jobs created; investment per capita; jobs per capita; overall economic vitality; depth and breadth of economic strength; diversity of industry; ability to generate breakthrough deals; and the overall quality of the group’s nomination package, including verifiable documentation.

9. You are also a member of the Board of Directors of The Indus Entrepreneur (TiE) DC chapter. Can you please tell us about TiE and your role there?

TiE is an organization with chapters worldwide, but it was originally conceived in Silicon Valley. The organization’s members are mostly Indian American businesspersons who want to help entrepreneurs recognize and realize their goals. While the membership largely consists of business executives of Indian origin in the Washington DC metro area, TiE DC is open to anyone with an interest in entrepreneurship.

I serve on the board for the D.C. chapter of TiE, where I help mentor startups and promote entrepreneurship by providing opportunities for members to learn from experts, connect with potential investors, and share ideas. Along with other board members, I also help organize events related to technology, generating awareness about TiE within the Washington area – including Fairfax County – and finding opportunities for startups to best use their skillset, scale up and go to market.

10. Give us a strategy that you always use to take your decisions in personal or professional life.

Ask questions. When in doubt, get advice from someone who knows more than you about the particular topic. Ideally, reach out to multiple people and their different perspectives combined can help you develop your own approach on how you can best handle your unique situation. No one expects you to have all the answers, so never hesitate to tap into your resources for support.

Suggested reading: “Submer is a trailblazer and our innovations will be the catalyst to re-define datacenter design and operations”— Jeff Brown, MD North America, Submer Immersion Cooling

11. What’s new in the roadmap for FCEDA in the financial year 2019?

The FCEDA will appoint a new president and CEO in 2019 after the retirement of Gerald L. Gordon, Ph.D., who led the organization for more than 30 years until he retired at the end of 2018.

In the meantime, the FCEDA continues to focus on attracting and retaining companies – from the U.S. and from overseas, Fortune 500 companies and startups – that are in the industries that are a good fit for the Fairfax County economy. These companies often are doing business in our traditional strengths in IT, software development, aerospace and defense, financial services and corporate headquarters operations. Now we also are seeing a lot of activity in emerging sectors such as cloud computing, data analytics, blockchain, artificial intelligence and personalized medicine.

These companies are spurring innovation and job creation and bringing even more energy to our business community and economy, and we look forward to promoting Fairfax County as a diverse, dynamic and forward-looking community this year.

Cloud News News Newss Uncategorized

IAMCP Delhi conducts session on leveraging P2P opportunities in Microsoft ecosystem

IAMCP (International Association of Microsoft Channel Partners), recognized as the world’s largest association of Microsoft partners, conducted a P2P (partner to partner) session yesterday at Microsoft office in Gurugram.

IAMCP India’s North and East chapter was launched last year in April and has been actively working since then, for establishing the IAMCP community in North India.

Related read:  IAMCP India North and East chapter conducts session on Microsoft GTM program in Delhi

Munesh Jadoun, President, IAMCP Delhi chapter announced in this session that IAMCP is now shifting from region-based chapters to city-based chapters. So, the North and East chapter will now be IAMCP Delhi chapter.

Talking about the P2P opportunities, he shared how partners can explore different P2P opportunities in the Microsoft ecosystem using the IAMCP platform. He further added that at present, 90% of IAMCP partners are involved in P2P collaboration.

Speaking to over 25 partners in the session, he informed that in the Microsoft partner ecosystem, a partner can also leverage the 17 million partner sellers and thousands of Microsoft sellers to sell its solution in collaboration with other partners.

Suvrata Gayan and Anurup Singhal from Microsoft India team also interacted with the partners and discussed MPN (Microsoft Partner Network) benefits and different partner focused initiatives.

Anurup Singhal, Sales Excellence Lead, OCP, told about the friendly Microsoft partner ecosystem and how the partners can achieve business growth by making use of different marketing resources made available to them via Microsoft Partner Center.

Suvrata Gayan, Director – Small & Medium Business, Customer Marketing at Microsoft India, in her session on MPN Partner benefits and Microsoft Inspire, focused on benefits that a partner gets by joining Microsoft Partner Network and enlightened attendees about different partner competencies. She told about how the partners can graduate from one competency to the higher one and get maximum benefits from the Microsoft Action pack.

Also, Suvrata announced the heavy discount for Microsoft Inspire if one registers by 7th March 2019.

Ashish Kamotra, CEO and founder of Adapt-India shared his experiences after joining IAMCP India and how his business benefitted by using IAMCP, a platform that helped him discover new P2P opportunities.


The worldwide association of Microsoft partners, IAMCP, focuses on enabling partners with Microsoft technologies and facilitates collaboration between them. IAMCP membership enables partners to receive peer-to-peer mentorship; support and guidance; networking opportunities with other partners and Microsoft personnel to build mutually beneficial partnerships ; guidance to better understand and navigate the Microsoft-eco system ; access to helpful resources, information and training ; and information regarding important changes in the Microsoft eco-system, legal obligations, opportunities and threats .

In India, it is active in Mumbai, Pune, Delhi, and Ahmedabad.

Datacenter News Newss

QTS Announces Software-Defined Interconnection Service Featuring AWS, Microsoft Azure and Google Cloud

QTS Realty Trust, a leading provider of hybrid colocation and megascale data center solutions, today announced the availability of QTS Switchboard, one of the industry’s first software-defined networking services enabling QTS customers with self-service provisioning of one-to-many interconnection solutions from a single Ethernet port in as few as 30 seconds.

A key addition to QTS’ Service Delivery Platform (SDP), Switchboard automation simplifies and reduces costs exponentially by eliminating lead time associated with the provisioning of multiple dedicated ports, routers, switches and related maintenance.

Available in 1 and 10 gigabit connection speeds, Switchboard’s self-service, online ordering is available 24/7 via QTS’ SDP and includes the physical cross-connect to enable the service.

QTS Switchboard interconnection solutions include:

  • Local – rapid interconnection between customers within QTS data centers
  • Metro – easily connect to other QTS data centers in the same metropolitan area
  • Carrier – seamlessly connect to thousands of local provider networks
  • Long-Haul – a fully meshed network between QTS mega data centers in key U.S. markets
  • Cloud – direct, secure connectivity to AWS, Microsoft Azure and Google Cloud

Other Switchboard features include a single order, single bill from QTS, minimizing the number of vendors required for connectivity, and Flow Through Automation, an SD-WAN feature controlled via QTS’ SDP that enables customers to secure their connectivity faster.

“Hybrid colocation and cloud solutions now have a rapid and simple interconnection solution that improves performance and significantly lowers costs,” said Jon Greaves, Chief Technology Officer for QTS.  “A key addition to our Service Delivery Platform, Switchboard is one of the industry’s first software-defined interconnection solutions and delivers unprecedented value to QTS customers.”

Also read: “Demand for scale and speed delivered at the right economics is opening the door for a new breed of Hyperscale Service Provider being sought by the biggest Internet-based businesses.” – Chris Ortbals, QTS.

In late 2017, QTS introduced the industry’s first software-defined, API-driven Service Delivery Platform that empowers customers to interact with their data and QTS services by providing real-time visibility, access, and dynamic control of critical metrics across hybrid IT environments from a single platform.

In addition, customers gain additional cloud visibility, cost-containment, analytics capabilities via new SDP tools such as CloudCheckr, Power Analytics, Asset Manager, and Online Ordering and are benefiting from greater control, increased security, ease of compliance, and reduced risk.


Former ResellerClub Head Launches Logotron – B2B Logo Builder

Targeted at web hosts, site builders, domain registrars and web professionals, the logo builder is touted as the first of its kind with its wholesale focus.

Cathect Technologies, founded by Shridhar Luthria the former head of ResellerClub and LogicBoxes, recently launched its first product Logotron on the WHMCS Marketplace.

Hosting providers today know that their SMB customers are using several different web products like logo builders, email marketing, or even CRMs and HR tools. Unfortunately, there are no providers out there that offer a meaningful way to resell these types of products. They don’t have the right integration options or even the right margins that make sense for B2B partners. This is the gap we’re trying to fill.” said Shridhar.

Keeping this gap in mind, Logotron has been built as the world’s first Logo Builder with API and WHMCS integration options, boasts of being margin rich, and completely white-labelled.

Also read: Create more value for your customers with an integrated site builder 

My team and I cumulatively have over 60 years of experience in the web presence space so we instantly knew that a product like this would add a lot of value for our partners. The search volume of logo based keywords are 4x that of domains and hosting keywords combined and at 1/10th the costs. We see logos as not just an additional revenue source but also a new acquisition channel for our partners.” added Shridhar.

The Logotron module was added on WHMCS Marketplace recently and is free to download.

Datacenter Interviews

“Submer is a trailblazer and our innovations will be the catalyst to re-define datacenter design and operations”— Jeff Brown, MD North America, Submer Immersion Cooling

The modern businesses run on data. This data is housed by data centers within thousands of servers. The demand for datacenter capacity has increased manifolds in the last few years. But, these datacenters have a profound impact on our environment.

The power consumed by the servers churning information is responsible for the rising operational costs and growing carbon emissions. But not everybody is fully aware of this and the time has come for datacenters to be more efficient AND greener.

We interviewed Jeff Brown, Managing Director North America, Submer Immersion Cooling. Submer provides highly efficient, eco-friendly immersion cooling for the datacenters that helps save up to 99% of cooling costs and up to 87% of the physical space. This helps enterprises save energy while helping reduce global warming.

Jeff has over 25 years of experience in data center sales and operations. Before Submer, Brown has served as CCO for UK2 Group and Vice President of Sales for Savvis, the $1.5 billion cloud infrastructure and hosted technology services division of CenturyLink. He also held commercial leadership positions at VeriSign, Equinix and CompuServe; and developed an impressive reputation for building, scaling and restoring growth to technology sales organizations.

Read on as he discusses his new role at Submer, why immersion cooling is important for the greener future of the data centers and more.

1. Let’s start with a brief overview of your new role at Submer Immersion Cooling as the Managing Director, North America.

I am the first Submer employee to be based in the United States and am focused on establishing and scaling our business in North America.  Initially, this includes developing market & brand awareness; building local manufacturing capacity; coordinating partner support; and growing our customer base.

2. With an experience of more than 25 years in Data Center Sales and Operations, what opportunities do you see in the Northern American market for Submer datacenter solutions?

At the risk of stating the obvious, the datacenter industry continues to grow and evolve at a breakneck pace.  This unabated growth has attracted many new entrants and new ideas about how to provide technology services more effectively.

Submer is one of these trailblazers and we believe our innovations will be the catalyst to completely re-defining how datacenters are designed and operated.  In fact, re-thinking the datacenter will unlock new innovations for OEMs and software developers too.  And all of that will revolutionize the economics of providing digital services around the globe. Pretty heady stuff!

3. Tell us about Submer’s webinar on HPC Immersion cooling – first in a series of webinars about HPC.

Our first priority is to help educate the market about the capabilities and benefits of using liquid as the primary method for managing heat in the datacenter.  One way we are doing this, at the macro level, is to host a monthly webinar to share knowledge and real-world applications of this technology.  It’s convenient, low-cost and quickly addresses our audience around the globe.

We chose to focus on the High-Performance Computing (HPC) community first since it adopted liquid cooling strategies long ago and there is a great deal of empirical, real-world evidence of what can be accomplished.  We were fortunate to have Daniele Rispoli from ClusterVision join us as a respected expert in HPC and Super-computing to share his insights.

4. That’s a great initiative. If correct, you will soon be having a second webinar on Hardware Design Considerations for Immersion Cooling on 5th March. Could you tell our readers about it?

Yes, our next webinar is right around the corner and, like the first, will feature an industry expert to share insights on what server manufactures are doing to prepare their equipment to exploit the benefits of full immersion cooling solutions like ours.  In this case, Alain Wilmouth, the CEO of 2CSRI will join Submer’s CEO, Daniel Pope, on March 5th.  Your readers can register here.

5. What’s your take on the immersion cooling vs air cooling and how do you see the market demand?

Well, there is a great deal to discuss about the differences between air and liquid cooling systems and why organizations are motivated to consider making a change.  If I had to distill it down to a couple of points, I’d highlight five key things:

  • Efficiency: Liquid is more than 1,000 times more efficient than air at transferring heat.
  • Proven: Liquid cooling solutions have been perfected, deployed around the world and are reliable.
  • Cost Effective: Liquid cooling solutions are less expensive to build and operate than air-based systems.
  • Workforce Safety: Liquid cooling solutions significantly improve the workplace environment compared to air-based systems.
  • Green: Liquid cooling solutions conserve much more of our planet’s critical resources than air-based systems.

In terms of demand, there is no question that it’s been building rapidly in the last few years and becoming more ubiquitous across all IT segments.  We are seeing broad interest across private and public industries, geographies and workload capacities.

6. Why immersion cooling for HPC, hyperscalers and datacenters is important for the greener future of data centers?

As a whole, datacenters currently consume 6% of the electricity generated worldwide and its projected to be as high as 20% in a few years; and within the datacenter, hyperscalers and HPC are by far the largest class of users.  And, despite a great deal of progress in the last decade, most electricity is still produced from non-renewable sources.

So, the datacenter industry as a whole can have the greatest impact on its carbon profile by targeting the largest users first; however, the benefits of liquid immersion cooling on the environment is applicable to users of all sizes.

7. What are the building blocks for the NextGen Data Center? Please comment in light of Submer’s cutting-edge cleantech solution.

The next generation of datacenters will be orders of magnitude more efficient.  All of the critical resources in play within a datacenter (land, electricity, water, money) become better utilized by switching to a liquid immersion cooling solution.  Denser computing deployments mean we can do more with less.  I also expect datacenter operation to become more automated through the use of robotic technologies; which is another area Submer is developing.

8. You have held various leadership roles so far. What factors drive/can drive growth in technology sales organizations amidst the dynamic technology landscape?

In many ways, as dynamic as the high-tech industry is; the key to sales success has really stayed the same in my opinion.  Listen, be responsive and create value for your customer.  It’s easier said than done, of course, but leading with these three ingredients has never failed to produce a high-performing, feared and revered sales team for me.  It helps to have a great product too!

Also read: CERN to use Submer’s SmartPod solution for datacenter cooling and high-density computing

9. So, in your leadership, what new developments can we look forward to at Submer?

Considering that 50% of the global datacenter capacity is centered in the US along with most of the hyperscalers, I expect we will quickly ramp up our profile and organization here to meet the burgeoning demand.  It will surely be a team effort, but, personally, I hope to be central to building a truly great organization that is, in fact, revered in our market and a highly sought-after place to work.  Perhaps, if I’m lucky, I can one day claim a legitimate contribution to making the world a better place for all its inhabitants.

10. Besides work, what are you passionate about?

At work, I put a lot of emphasis on work-life balance with the people I can influence.  I also practice what I preach.  So, for me, being present and involved in the lives of my family and friends is at the top of the list.  More specifically, I try to be outdoors and active whenever possible.  If I’m not thinking about cooling the datacenter, you’ll find me mountain biking, golfing or zipping across the wake on an old-school slalom ski.

Cloud Interviews

“New Dell EMC offerings to help organizations modernize IT infrastructure and unlock the value of their data capital”— Sri Seshadri, Consultant Product Manager, Dell EMC

Enterprises today are seeking powerful, next-generation unstructured data applications in areas such as data analytics, artificial intelligence and electronic design automation (EDA) to accelerate their business outcomes.

To run these workloads, organizations require extreme performance, but are mostly constrained in terms of budget and need reduced IT operating costs. In order to help organizations address this explosive growth of unstructured data, unlock their data capital cost-effectively and enable digital transformation, Dell EMC launched new Isilon and ClarityNow solutions.

Dell EMC Isilon F810 all-flash scale-out NAS provides extreme performance and efficiency to support demanding unstructured data workloads while significantly lowering the effective cost of all-flash storage solutions. And Dell EMC ClarityNow data management software enables businesses to locate, access and manage data quickly, no matter where it resides – across file and object storage, in the data center and in the cloud – and thereby accelerate business outcomes.

Read as we interview Sri Seshadri, Consultant Product Manager at Dell EMC to know more about these solutions.

1. Studies show that 80% of the data today is unstructured, and it is growing both in volume and variety. What are the main data management challenges organizations face in such a scenario?

In an environment where many IT budgets are tightly controlled, organizations with traditional IT infrastructure are increasingly challenged to keep pace with rapidly increasing data storage requirements and growing management complexity. Traditional IT environments typically have a heterogeneous storage infrastructure often with dedicated infrastructure for specific applications and workloads.

With rapid data growth, these growing “silos” of storage can sometimes be highly inefficient with poor storage utilization while some may have over capacity “hot spots” that are unable to meet required performance SLAs. With these operational challenges, the rapid growth of unstructured data represents a significant opportunity for businesses – in an increasingly digital world, unstructured data is becoming for many organizations, an enormously valuable asset – something we refer to as “data capital” – that can enable them to gain new insight, identify new opportunities and accelerate their business.

2. How can organizations tackle these challenges and unlock the power of unstructured data?

To increase efficiency, simplify management, and unlock the value of this “data capital”, organizations need a modern data storage infrastructure that can enable a digital transformation of their business and accelerate business outcomes. To achieve this, organizations can begin by consolidating their unstructured data onto a single storage infrastructure that can support a wide range of applications and workloads with varying performance requirements.

This will enable organizations to eliminate costly, inefficient storage silos and greatly simplify management. This approach also enables organizations to create a “data lake” that can be used for data analytics and business intelligence initiatives. Dell EMC Isilon scale-out NAS is an ideal choice for this type of infrastructure. Isilon storage solutions scale easily – from 10s of terabytes to 10s of petabytes – to easily keep pace with rapid data growth while remaining simple to manage no matter how large the data environment becomes.

With 80% storage utilization and a highly dense architecture that reduces the storage footprint in the data center, Isilon storage efficiency can help organizations dramatically lower costs. To meet varying performance requirements, Isilon offers All-Flash, Hybrid and Archive platforms that can be combined into a single cluster with automated storage tiering and simple cloud storage integration to further optimize storage resources. Isilon’s extensive multiprotocol capabilities allow organizations to consolidate data and support a wide range of workloads – including powerful data analytics technologies – on a single storage platform that can help organizations unlock the value of data capital.

3. Dell EMC recently announced a new addition to Isilon All-Flash storage system. Please tell us about this solution and the new Dell EMC Isilon F810.

The Isilon F810 combines the extreme performance of all-flash with all of the advantages of the #1 scale-out NAS platform and a new, inline data compression capability that expands effective storage capacity and density to enable customers to achieve new levels of efficiency while lowering costs. Isilon F810 expands effective storage capacity and density with a data compression ratio of up to 3:1 depending on the workloads.

With the high-speed hardware-based inline data compression, the Isilon F810 provides up to 3 times more effective storage capacity than the existing Isilon F800 all-flash platform and up to 33% more effective storage capacity per raw TB than major competitive all-flash offerings.

With an effective storage capacity of up to 2.2 PB per 4U chassis and up to 79.6 PB in a 144 node cluster, the Isilon F810 provides a highly dense storage solution that reduces datacenter footprint and related costs including floor space, power and cooling. Isilon F810 all-flash scale-out NAS is ideal for demanding unstructured data workloads including EDA, data analytics and artificial intelligence.

4. How does Isilon F810 guarantee satisfaction and investment protection for future technology changes?

In keeping with the longstanding Dell EMC commitment to providing future-proof Isilon storage solutions, the new Isilon F810 storage platform integrates easily into existing Isilon clusters without disruption and without the need to perform manual data migration. This is another example of how organizations can continue to rely on Isilon innovation for their future unstructured data storage needs.

The Isilon cluster scales easily in minutes with the addition of the F810 and keeps storage and data management simple, no matter how large the data environment becomes.

5. Can you please tell us more about Dell EMC Future-Proof Loyalty Program?

All Isilon storage systems are covered under the Dell EMC Future-Proof Loyalty Program, giving customers additional peace of mind with guaranteed satisfaction for three years and investment protection for future technology changes.

Included in the program benefits, Dell EMC guarantees that for any new purchase of an Isilon F810, for a period of one year from the date of delivery, the Isilon F810 will provide logical usable capacity, including all data, equivalent to at least two times (2x) the usable physical capacity.

6. Along with Isilon F810, the company also released the new Dell EMC ClarityNow software. What’s the role of the new software in data management?

Dell EMC ClarityNow software enables organizations to locate, access and manage data in seconds, no matter where it resides – across file and object storage, in the data center and in the cloud. ClarityNow data management software manages file-based workloads and is a highly complementary solution to Dell EMC Isilon and ECS, enabling a unified global file system view across heterogeneous distributed storage and the cloud.

The software allows IT to gain better insights into enterprise file data usage and storage capacity, while also empowering end users and content owners with self-service capabilities to find, use and move files anywhere within the unified global file system. These powerful features can help unlock the value of data capital and accelerate business outcomes by offering flexibility for users to index and gain visibility into billions of files and folders that would otherwise be trapped in storage silos based on their physical location.

Also read: Dell EMC Unity Midrange Storage advances data reduction, data protection, and management in latest OS update

7. Wrapping up, what are the 3 main benefits of these new solutions along with tackling data management challenges?

  • Dell EMC Isilon F810 all-flash scale-out NAS provides extreme performance and efficiency to support demanding unstructured data workloads while significantly lowering the effective cost of all-flash storage solutions.
  • Dell EMC ClarityNow data management software enables businesses to locate, access and manage data quickly, no matter where it resides – across file and object storage, in the data center and in the cloud – and thereby accelerate business outcomes.

Both of these new powerful Dell EMC offerings are designed to help organizations modernize their IT infrastructure, gain new levels of efficiency and unlock the value of data capital


Create more value for your customers with an integrated site builder

Web hosting has always been a competitive industry, but in recent years, due to the explosion of affordable storage, bandwidth and computing power, it’s become tougher than ever. Hosting providers now have to carefully configure their prices and offerings in order to effectively engage and retain customers.

That said, there does seem to still be plenty of opportunity for web hosting ventures that successfully differentiate themselves from the competition. While digital transformation is taking hold among businesses, nearly a third of small businesses still don’t have websites. As customers shift their buying activities online, all businesses are expected to put up digital presences. Web hosting is even expected to become a $154 billion market by 2022.

Solopreneurs and small business owners who still don’t have websites now find themselves eager to catch up, which means they need more from their web hosts than just some server space. The demand for a vibrant digital presence has even given free content management systems like WordPress and Joomla a huge boost in popularity. Self-service website builders, meanwhile, have become big business – so much so that the most successful ones run TV spots during the Super Bowl every year.

So, in order to compete, web hosts have to deliver great value in terms of the features, service, and support they provide to customers. One great way web hosts can do this is by providing powerful site building capabilities as part of their packages. Fortunately, self-service site building platforms like Duda are available to web hosts which they can integrate with their own offerings. Industry-leading 1&1 IONOS, for example, uses Duda’s API to power its own site builder on a white labeled basis.

“1&1 is setting out to create a complete new experience for small businesses, and we are actually tapping out being a host and into being a digital partner for small businesses, and that’s the whole difference,” said Joachim Ritter, 1&1’s Chief Product Officer for Small Business, during his presentation at this past spring’s CloudFest.

“And the way we do that is we need to expand our portfolio of applications, and we are actually betting on partners. We are selecting the best partners per use case – one partner per use case – and integrate that into our environment,” he continued.

“In contrast to our competitors, we actually want our partners to be innovative and remain independent – to really drive innovation into these use cases. And what we do is, we integrate them and then add value on top of it by integrating it onto our platform and providing seamless user experiences across all the different applications.”

By partnering with Duda, 1&1 IONOS is able to provide an especially strong website building option that any SMB can use to quickly launch a secure, fast, full-featured digital presence, and with no need to dedicate development resources to the product.

Other hosts can benefit from such capabilities as well. Here are four key ways a site builder can boost the value of any web host to its customers.

1. One-stop shop

Business users who are easing into digital transformation are looking for convenient ways to build their web presences. They typically don’t have the time or resources to make web development a protracted endeavor by needing to engage various parties such as coders, designers and writers just to create a website.

By offering access to a powerful self-service site builder alongside services such as domain registration and hosting, a web host essentially turns into a one-stop shop since users would have all the essentials they need to build and publish their own branded website.

Having these capabilities also allows service providers to attract cost-conscious customers. Web hosts could creatively customize their bundles and offer them at competitive prices that fit the needs of their clients.

2. No coding needed

The best site builders don’t require any coding while allowing for a great degree of customization. Users are able to readily integrate functionalities such as contact forms, landing pages, and social media integrations. The published sites are even responsive and mobile ready and can even operate as progressive web apps (PWAs) because of the mobile app-like experience they have.

There are other free ways to build websites, like WordPress and Joomla, which are popular and powerful content management systems. However, many such systems still need some form of technical knowledge and coding to effectively use and customize, optimize and optimize for mobile.

Self-service site builders also allow users to customize their sites at any time, unlike sites developed from scratch, where further customization needs make for rising costs. By providing this perpetual convenience, web hosts can reduce customer churn.

3. Out-of-the-box optimization

Another advantage of site builders is optimization. They are designed to generate fast-loading and responsive websites without requiring any added work from users. Even experienced web coders and designers can struggle to ensure that custom-built sites load quickly across a variety of devices and connection types.

This not only allows the site users to find information quickly or perform tasks faster both on desktop and mobile devices, but optimized websites also rank higher in search engine results.

This becomes a major advantage for small business owners, since ranking high in search is exactly one of the best ways to enhance businesses’ visibility online. Customers who enjoy meeting their goals of online visibility are also likely to keep their hosting subscriptions, allowing web hosts to maintain longer and more fruitful relationships with clients.

4. Faster go-live

Aside from fast loading times, another speed-based advantage of site builders is that they allow users to publish new sites instantaneously. Conventional web development typically requires some back-and-forth between developers and customers to discuss functionality and design considerations.

By taking away the need for complicated web development and empowering users to do it all themselves, websites can go live with just a few clicks. This way, businesses can benefit from their investments immediately.

Once the site is up and live, they can instantly mention or link to their site in their marketing collaterals, business cards, and social media profiles, instantly giving their brands a boost. Search engines are also able to index and profile sites so that they will appear in search results as soon as possible.


Site builders give web hosts more means to thrive in a highly competitive space. Through such capabilities, web hosts will be able to attract customers that need to build sites quickly.

Web hosts that have integrated site builders have reported significant increases in sales. The convenience that site builders provide also helps web hosts retain clients and reduce churn.

Articles Interviews

An interview with Abhinav Asthana, Founder and CEO – Postman

API (Application Programming Interface), the programming logic to access web-based applications, works as the foundation for any web or mobile application. All the applications are powered by specialized APIs for specific functions.

We recently interviewed Abhinav Asthana, Founder and CEO – Postman, to learn about API development, how Postman helps developers in entire lifecycle of designing, building, testing, and monitoring of APIs, and more.

1. Young guys founding a startup! Seems like a college-life story. Please tell us how did it all start? What inspired you to start the company?

During my time at Yahoo, I met Ankit Sobti, the Co-founder and CTO of Postman. We were building a front-end architecture of an app. At that time testing APIs was a pain. There were a lot of communication issues with different teams. We thought of making the problem simpler but being first-time engineers we didn’t work on the problem then.

Soon, I went ahead to build TeliportMe, where again I was building APIs and found that the problems existed across the board. Ankit went to ISB and after that went to Mumbai for work. It was during my spare time at TeliportMe, I created the prototype of the first Postman app. At that time, I had built the product primarily for myself, and finding that it worked well, I decided to put it up on the Chrome webstore as an open-source REST client. The app gained popularity in a very short time. This gave the founders the encouragement to take this up full-time.

2. From a free app in 2012 to becoming one of the most popular apps on Chrome store, how has Postman changed over the years?

The free app gained a lot of following and soon after that investor interest. In 2014, we started the company to support the free app and develop more extensive features for a SaaS product, now known as Postman Pro (introduced in 2016), and Postman Enterprise (introduced in 2018). We have grown from a 3-member team to a 70-member team in 2 different locations (SF and Bangalore). Postman has come a long way, in terms of product, its users and team.

3. Tell us about the premium versions of Postman-Postman Pro and Postman Enterprise.

Postman Pro and Enterprise are for professional collaboration and power usage. Most of the functionalities are available for free but with limitations. Pro and Enterprise helps teams solve that problem based on their own use case.

With Postman Pro, a user can create beautiful documentations, publish their collections, monitor uptime, responsiveness and correctness.

Postman Enterprise was launched to meet the exclusive needs of large enterprises and offers features like single sign-on, dedicated support, access control, audit logs.

4. Postman is a complete API development environment. How?

Postman is designed for the entire lifecycle of designing, building, testing, and monitoring your APIs. It’s packed with all the features to support every stage of API development, and benefits developers working individually, collaborating in small teams or industry leading enterprises. Postman is an integral part of API development in the best technology teams in the world, including Atlassian, VMware, PayPal, and Docusign.

5. You recently released Postman 6.2. What’s new in the latest version of Postman app?

We are very excited about this release as we’ve made Postman Teams available to free users, to help make API development and collaboration even easier. Previously, Postman Teams were only available with Postman’s paid plans; now, all users can invite their colleagues to a Postman team. Postman 6.2 also strengthens collaboration for all teams with the addition of sessions & session variables — which provide additional security and flexibility when collaborating on shared collections.

6. What is Postman API Network? How does it help API developers?

Postman API network is the most authentic collection of APIs currently published. In simple words, it makes your API discoverable. Thousands of developers are already using Postman to share private and public collections. With the help of our beautiful documentation, Run in Postman button and option to publish to the API network, they can create a brand for their team or the collection.

We have about 200 collections across 10 categories that can be imported into your Postman instance just with a click of a button so it’s very easy consumption. We also recently launched a self-serve feature where developers can submit their APIs directly to the API Network so it’s very easy onboarding to the network.

7. Is Postman integrated with any other development tools?

We have recently made teams free and we are receiving a lot of positive feedback from the community for this. This gives teams a great opportunity to start collaborating on the free plan and upgrade to Pro when they reach the need. The Pro plan is for teams and companies who require advanced integrations, Pro API access and higher rate limits. The Enterprise plan is for companies who want SSO, strong auditing features and dedicated support.

8. What is Newman?

Newman is Postman’s open-source tool to run and test collections directly from the command line. It allows you to run and test a Postman Collection directly from the command line. It is built with extensibility in mind so that you can easily integrate it with your continuous integration servers and build systems.

9. How does Postman take care of security of data, software, and infrastructure?

We take security with utmost seriousness. Our infrastructure is hosted mostly on AWS and we make thorough use of all the security measures that AWS comes with, including DDoS mitigation. Our security operations team continuously test and monitor our apps, platform and tools for security holes.  We have set up detailed processes for handling security breaches in case they are found or reported by someone outside the organisation. We also try to be as transparent as possible and our latest service status is available on

10. How will you define your company in 3-6 words?

A complete API Development Environment

11. Do you remember your first paying customer and revenue expectations then?

Postman was launched as a fun project and there was no immediate goal of monetizing it as it was solving a very simple problem at that time. We were just focused on making the product as effective as possible. But the community was so excited to have this product, that a team from US sent us $500 to keep up the good work! This was the first time we made any money through Postman.

12. Wrapping up, any new product or updates coming up this year?

We have plans for many features to enhance the developer’s API development experience. Key initiatives include support for multi-team collaboration, GraphQL, and OpenAPI. We keep a trello highlighting upcoming efforts, (, as well as a list of issues ( ), and feature requests ( on Github.


Opera browser now available as a Snap for Linux systems

Good news for users of Linux systems if they love browsing on Opera— the browser is now available in the Snap Store.

Snap Store is an online app store for Linux users, just like Google Play Store is for Android users. It provides easy-to-install and up-to-date applications directly from the software vendors.

Opera browser is now available as a containerized software package called Snap, and will work securely within Linux environments across desktop, cloud, as well as IoT (internet of things) devices.

“We are happy to say that the installation of our browser on Linux just got easier than ever before,” said Krystian Kolondra, Opera EVP Browsers.

Developers love Snaps because of greater flexibility, while the end-users love it because they allow automatic updates, roll-back features, and security benefits. Since 2016, thousands of Snaps have been released in Snap Store.

With Opera on Snap Store, the users of all major Linux distributions will be able to gain benefit from the auto-update and security features of Snap.  All the major distributions (including Debian, Fedora, Linux Mint, Manjaro, Elementary, OpenSUSE, Ubuntu) support Opera snap.

“We are delighted to welcome Opera to the Snap Store and further expand the choice of applications available to the Linux community,” added Jamie Bennett, VP of Engineering, IoT and Devices at Canonical.

“It is popular applications, such as Opera, that have driven the impressive growth of new Snaps to the store and ever-increasing user installs over the last year.”

Also read: Smart Updates – What makes Plesk the preferred choice of WordPress developers?

Opera browser will be available in Snap Store with all the three streams (stable, beta and developer).

Articles Interviews Wordpress

Smart Updates – What makes Plesk the preferred choice of WordPress developers?

In the last years we saw WordPress continuously increasing market share and becoming the CMS standard for building websites. Today, more than 31% of all websites worldwide are built with WordPress and this number is still growing.

However, maintaining WordPress sites, keeping them secure and up to date is a real challenge – especially if you run multiple sites! We know the numbers: More than 60,000 websites are hacked every day, so it’s absolutely critical to secure WordPress and the underlying infrastructure properly and monitor its status to avoid downtime and prevent sites from getting blacklisted.

Plesk WordPress Toolkit takes away the burden of WordPress management and significantly increases website speed, performance, security and a web pro’s productivity!

Recently, we interacted with Jan Loeffler, CTO of Plesk, to discuss about WordPress, WP Toolkit, Plesk’s relationship with Automattic and more.

1. Plesk – one of the leading names in the WebOps hosting platforms that is running on more than 380,000 servers. Give us a quick overview of Plesk and its journey so far.

Plesk is a website management platform that powers 11 million websites and 19 million mailboxes for customers in 230 countries. It was founded back in 1999, when Rackspace became Plesk’s first customer and now, 19 years later, Plesk is used and offered by thousands of Hosting companies and Cloud Service Providers worldwide – incl. top players like GoDaddy, 1&1, Media Temple, AWS, Google, Microsoft Azure and many more.

The core mission of Plesk is to simplify the lives of web professionals. Web Professionals are web developers, web designers, system administrators, digital agencies and service providers that mainly create or manage websites and web applications for business. We simplify their lives by automating and securing web operations (WebOps) to free up time and allow focus on their core business which is not infrastructure management.

2. Initially, Plesk was largely used as a software for server administration. But now, we see it expanding to include WordPress and web applications too. Please enlighten.

Having our core mission in mind, we continuously analyze how web pros work, what challenges they have to overcome, and where they lose precious time that cannot be billed. Our goal is to help them increase productivity through automation and intuitive ways to address the most common pain points. To complete our mission, we’re constantly adding new tools and features to Plesk to stay ahead of the game and provide web pros with the latest and greatest technologies.

In the early days we focused on automating server management only. That’s still part of our DNA but not enough to address what the market demands today. We cannot ignore millions of end customers who are using WordPress to build successful websites, web apps and online businesses. WordPress still is the most widely used and fastest growing solution to build a website.

3. Plesk is steadily entering the world of WordPress. How’s the experience? Throw some light on working with Automattic and WordPress Developer community.

At Plesk we have a passion for WordPress! A lot of Pleskians have been using WordPress for years, is built with WordPress, too. But besides using and understanding WordPress we also contribute back and sponsor many WordPress events like WordCamps and Meetups to support and engage with the community. If you want to be best in class and become a trusted advisor you have to know WordPress by heart and be very well connected with the WordPress developer community.

When Matt Mullenweg, founder of WordPress and CEO of Automattic, came to us 2 years ago, we immediately understood that this was the beginning of something great. We’re closely working with the Automattic team to make the whole WordPress experience better and more secure. As a result, I’m proud to say that the second largest number of WordPress sites is already managed by Plesk WordPress Toolkit.

4. Plesk’s WordPress Toolkit simplifies WP installation and management. What was the idea behind launching WordPress Toolkit?

In the last years we saw WordPress continuously increasing market share and becoming the CMS standard for building websites. Today, more than 31% of all websites worldwide are built with WordPress and this number is still growing. It became pretty obvious to us that just installing WordPress for our users is not good enough. The community is making it very clear that the installation of WordPress is easy and not an issue at all.

However, maintaining WordPress sites, keeping them secure and up to date is a real challenge – especially if you run multiple sites! We know the numbers: More than 60.000 websites are hacked every day, so it’s absolutely critical to secure WordPress and the underlying infrastructure properly and monitor its status to avoid downtime and prevent sites from getting blacklisted. For example, let Plesk install patches & updates immediately before the site can be harmed and block attacks already at web server level without the need of deep technical knowledge.

Plesk WordPress Toolkit takes away the burden of WordPress management and significantly increases website speed, performance, security and a web pro’s productivity!

5. That’s interesting. Can you shed light on some more distinctive features of Plesk WordPress Toolkit? Does it actually take one-click to install WordPress from start to finish?

Yes, of course. Installing WordPress on Plesk is just one click and done within 20 seconds. That’s easy as pie. The real benefit is a ready-to-code/ready-to-design WordPress environment that is automatically hardened for best security.

And if you want to make changes on your site or test different themes or plugins, never do it on a live site! Use the integrated 1-click cloning and data synchronization features instead to clone websites to one or multiple test environments whilst keeping all data in sync. The time savings are tremendous and provide web pros with unique possibilities of testing changes safely or developing in an iterative approach!

Web pros love to make changes or play with different variants – i.e. multiple site designs. When the end customer has chosen his favorite the web pro can even improve it step by step and then move the latest and greatest version to production without any hassle. And, if the end customer suddenly changes his mind? No problem, just switch back to a previous with 1 click.

6. Updates are crucial to WordPress security. We heard something about Smart Updates. How does that help Plesk users with WP updates?

The biggest problem is that many WordPress sites are not using the latest WordPress version and as a result do not utilize its full power. But even worse those outdated WordPress sites are very vulnerable and can be easily attacked by hackers.

We spoke with many web agencies and learned that a lot of them are reluctant to update customer websites automatically because often sites break after an update and cause severe damage. We listened and put our heads together. WordPress updates should no longer be considered a business-critical issue and run without disruptions. We made it happen and proudly present Smart Updates!

Smart Updates uses Artificial Intelligence technologies to keep all WordPress instances – including plugins and themes – up to date without ever breaking the sites. There are two options of Smart Updates available: interactive and automatic. The interactive approach allows web pros to safely check how websites will look like after the installation of an update and checks if there are any issues.

The whole process is fully automated and happens on a dynamically created test environment without any risk of impacting the live websites. You can watch the process live and decide on your own whether it’s safe to push the updated sites to production or if it’s better to reject them.

The automatic process does everything in the background. It checks for updates for all WordPress sites daily, tests the updates and double-checks all web pages. If everything is fine, Smart Updates deploys the changes to production without any human interaction. If the AI discovers a problem the web pro will receive an e-mail notification describing the identified issues in detail. In case of an issue the production sites won’t be touched. It’s up to the web pro to decide whether the changes are intended (i.e. improvements of themes) or not (i.e. bugs, wrong layout).

Smart Updates is able to differentiate intended dynamic changes like video content, twitter feeds or JavaScript animations from unwanted changes like a broken site, unwanted line breaks, etc. The AI system uses a Deep Learning technology that works similar to a human brain.

7. Which option do you recommend more out of the two options for smart updates and why?

Personally, I’m always using the automatic mode of Smart Updates to focus on more important tasks of my business instead of watching WordPress updates. Staying up-to-date and secure are the key principles and core functionalities of Plesk WordPress Toolkit.

8. It would be completely unfair if we do not discuss the security aspect. How does Plesk ensure a site’s security?

Besides keeping sites up to date, WordPress Toolkit continuously applies best security practices. This includes limiting file system permissions to reduce the attack surface, generating strong passwords and obfuscated database prefixes, just to name a few. It would take more than half an hour to go through all the security features and many other improvements for secure WordPress hosting.

Besides automation of most common tasks of a web pro’s workflow, enhanced security features make Plesk WordPress Toolkit the perfect solution for web agencies and experienced WordPress users, but newbies also can fully relax and let WordPress Toolkit do the job.

9. So, are there any new updates or upcoming versions that we should look forward to?

Definitely! We just released WordPress Toolkit CLI feature that allows automating WordPress Management from the command line. This was highly demanded by managed WordPress hosters using Plesk.

Additionally, there will be a solution for web agencies which allows them to publish finished websites back to the client’s webhosting plan – no matter where it is located. This feature was also highly requested by many web agencies we engaged with at WordPress events. It does not only simplify their work but also increases productivity and elevates customer service levels.

For developers and professional users, we will deeply integrate “git” as the most loved version control system directly into the WordPress Toolkit. You can already use git with Plesk today, but we’ll make it super easy to use for WordPress as well.

In fact, we publish micro updates for WordPress Toolkit every 4 weeks and automatically update it on all Plesk servers. Nothing to do, just relax and enjoy the new WordPress experience.

And, if you don’t want to use WordPress – no worries. Simply use Joomla! Toolkit for Joomla! sites or code your app with NodeJS, Ruby or any other technology or web app you prefer.

Suggested reading: ZNet becomes authorized Plesk distributor in India

Page 7 of 7
1 5 6 7